Evergreen Online Lead Conversion: Creating a Strategy That’s Ready for the Unexpected

2020 has thrown even the best online marketing experts off balance, barely able to react, let alone be aggressive in pursuing leads. In this webinar, learn how to build a successful digital marketing engine that converts online leads and boosts sales even in the most unpredictable markets. With the impact of COVID-19 still looming, you’ll understand what it takes to navigate change now and, in the future, and how to create a business pipeline that's actually designed for disruptions.

Participants in this webinar will:

  • Differentiate fashionable marketing from long-term trends.
  • Evaluate tools and techniques to enable a more digital sales process.
  • Learn how to audit and grade the home shopping experience you’re providing and make appropriate adjustments.

Speakers: Dennis O'Neil, President, ONeil Interactive, dennis@oneillinteractive.com; Beth Russell, Director of Marketing, Stylecraft, erussell@stylecraft.com

NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

Cancellation and Refund Policy:  Registration is open until 3 p.m. ET (12 p.m. PT) on Tuesday, July 21. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on Tuesday, July 21. After that date, no refunds will be issued. Cancellation requests must be submitted to Deborah Krat at EdWebinars@nahb.org

Dennis ONeil

President, ONeil Interactive

Marketing, sales, technology, and home building -- not necessarily in that order. Insanely curious about the consumer experience and how technology shapes, and is shaped by, it. I'm fortunate to have found quite a few smart people willing to let me lead them at ONeil Interactive, and many dozen clients who trust us to do great things for them. 

Beth Russell

Director of Marketing, Stylecraft

Beth Russell is the Director of Marketing for Stylecraft, based in Texas. With a background in sales and psychology, Beth’s approach to marketing is very customer experience focused. Beth earned a Bachelor's Degree in Family Science from the University of Maryland and has moved across the United States several times due to her husband's active duty military career. Her career in marketing began in pharmaceutical market research, but her passion for the industry was discovered during her time as an Online Marketing Coordinator for a master planned community in North Carolina. After expanding her industry knowledge via on-site sales experience with Stylecraft, she transitioned back into marketing. During this transition she lead the charge in re-building Stylecraft’s marketing strategy. In 2020, Beth was named in Pro Builder Magazine's Forty Under 40 class. She is actively involved in with veteran, military family, and cancer centered charities. In her free time, she enjoys spending time with her family, cheering for Baltimore and DC sports teams (GO CAPS!), and introducing Chesapeake flavors into the hearts of her Texan co-workers.


07/22/2020 at 2:00 PM (EDT)   |  60 minutes
07/22/2020 at 2:00 PM (EDT)   |  60 minutes This webinar starts at 2:00 pm ET. Attendees will be able to login at 1:45 pm ET.
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Certificate of Completion
1.00 Continuing Education credit  |  Certificate available
1.00 Continuing Education credit  |  Certificate available