NAHB Learning
Interiors That Lease: Using Design to Create Memorable Multifamily Experiences: Webinar: NAHB|IBS: January 20, 1:00 PM (ET)
Includes a Live Web Event on 01/20/2027 at 1:00 PM (EST)
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- All Users - Free!
As competition in the multifamily market continues to intensify, developers can no longer rely on concessions or oversized amenity packages alone to stand out. Today’s renters are making emotional decisions within moments of walking into a space, and thoughtful interior design can make all the difference.
In this webinar, learn how intentional interiors, FF&E selections and amenity merchandising can shape perception, accelerate leasing velocity and strengthen long-term resident engagement. Drawing from active multifamily projects across the country, TRIO Chief Design Officer Christie zumBrunnen will share real-world strategies for creating memorable resident experiences that help communities to differentiate themselves without sacrificing rate integrity.
Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
- How interior design influences first impressions and leasing decisions
- Ways amenity merchandising can encourage resident engagement and utilization
- Strategies for creating emotional connection through design
- Approaches to differentiating multifamily communities in competitive markets
- Insights from active multifamily projects nationwide
- Designers
- Architects
- Engineers & planners
- Multifamily builders and developers
Christie zumBrunnen
Chief Design Officer
TRIO
Christie zumBrunnen brings more than 23 years of experience creating innovative, transformative design solutions for some of the nation’s largest production builders and developers. She oversees hundreds of projects across the country and has earned numerous honors, including multiple National Association of Home Builders Nationals Awards, regional MAME and CARE awards, and a 2023 Denver Business Journal C-Suite Award. Christie also holds certifications in Biophilic Design and AI practices for Interior Designers & Architects from the University of Pennsylvania.
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