Marketing Green and High Performance Projects

There are many consumers of high performance and many shades to their green preferences. There are also as many sustainability and green marketing messages that are missing their mark; some even over promise what can be delivered. Your challenge is to match the marketing message to your targeted buyers’ shade of green and have it stand out. This module covers important aspects of marketing green and high performance projects, including tailoring marketing activities to successfully attract targeted clients, using tactics that successfully and responsibly sell a green and high performance product and aligning aspects of your company with its sustainability and green commitment to distinguish yourself in the marketplace.

By completing this module, you will be able to:

  • Identify techniques for tailoring marketing activities that successfully attract targeted clients.
  • Focus sales efforts on tactics that successfully and responsibly sell a green product.
  • Explain an eight-step process that will help distinguish the high performance, green builder or remodeler’s product from the competition. 
  • Describe three important aspects of a company and their related activities that should be aligned consistently with its sustainability and green commitment to position it well in the marketplace.

This module is registered with AIA CES for continuing professional education and qualifies for 1 LU/HSW Hour.

Module ID: HPBBP10

NAHB Continuing Education: 1 hour toward CAPS, CGA, CGB, CGP, CGR, CMP, CSP,  GMB, GMR, Master CGP, Master CSP, and MIRM.

NAHB Designations: CGA, CGB, CGP, GMR, Master CGP, Master CSP

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The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems.  Credit(s) earned on completion of this course will be reported to AIA CES for AIA members.  Certificates of Completion for both AIA members and non-AIA members are available upon request


Important Registration Details:

Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

This course is non-transferable.  Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

Refund Policy: No refunds are issued for on-demand courses upon purchase. 

Any questions or need more information? Please contact Sheila Coble.

Key:

Complete
Failed
Available
Locked
Marketing Green and High Performance Projects
Begin self-paced component package.
Begin self-paced component package. Note: If taking the course for AIA credit you will need to do the Quiz and the AIA evaluation to receive the AIA certificate. You must also choose the AIA certificate upon completion of quiz and course evaluation. If you are not taking the course for AIA credit you do not need to take the quiz, but you must complete the course evaluation.
Course Evaluation
10 Questions
10 Questions Please fill out the evaluation below with your feedback about the course. You must complete the evaluation to receive your Certificate of Completion. Click the link below when you are ready to begin.
Certificate of Completion
1.00 Continuing Education credit  |  Certificate available
1.00 Continuing Education credit  |  Certificate available
Marketing Green and High Performance Projects - Module Quiz for AIA credit
10 Questions  |  Unlimited attempts  |  8/10 points to pass
10 Questions  |  Unlimited attempts  |  8/10 points to pass You only need to take the quiz if you are seeking AIA credit.
Course Evaluation - AIA
11 Questions
11 Questions Please fill out the evaluation below with your feedback about the course. You must complete the evaluation to receive your Certificate of Completion. In addition, if you are seeking AIA credit, you must provide your AIA number in response to Question 5. Click the link below when you are ready to begin.
Certificate of Completion – AIA
1.00 LU/HSW credit  |  Certificate available
1.00 LU/HSW credit  |  Certificate available