Have you noticed how much marketing has changed in the last five years? Gone are the days of updating a newsletter twice a year and hoping past clients refer you to their friends. Instagram, a photo-sharing application powered by your smartphone, is a powerful tool for telling your story on a daily basis and bringing some predictability to the “feast/famine” cycle. Learn how to use this popular social media app as part of your marketing plan for increasing sales in your general contracting and interior design business. 

Participants in this webinar replay will:

• Examine how to integrate Instagram into your sales arsenal – with very few followers.
• Develop a clear understanding of the difference between marketing, branding and sales.
• Discover how to use your smartphone to drive more sales in 30 minutes per day.
• Determine how to integrate traditional sales methodologies like “Attention, Interest, Desire, Action” (AIDA) in a technological world.

Speaker: Russell Meador, Beach & Barn

NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM

Cancellation and Refund Policy: No refunds are issued for webinar replays upon purchase. However, NAHB regularly reviews these products and reserves the right to remove replays that are no longer current. If you are unable to view a replay during your 12-month access period, please contact Deborah Krat at EdWebinars@nahb.org.