It’s increasingly hard to generate content for social media that stands out. It requires strategy, planning, teamwork and most important, you must make your audience feel something. By humanizing your brand online, you can achieve greater engagement, convert more visitors to leads, and make happy customers. Going viral can’t be left to chance.

Using case studies, best practices and visuals, speaker Will Duderstadt of M/I Homes Inc. will illustrate how to incorporate emotional content into your social media tactics and create highly shareable content.

Participants in this webinar replay will:

• Examine and identify the critical key performance indicators (KPIs) to measure success
• Observe how humanizing your brand drives engagement and sharing on social media
• Identify methods to utilize social media trends, like storytelling and quizzes

Speaker: Will Duderstadt, M/I Homes, Inc.

NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM

Cancellation and Refund Policy: No refunds are issued for webinar replays upon purchase. However, NAHB regularly reviews these products and reserves the right to remove replays that are no longer current. If you are unable to view a replay during your 12-month access period, please contact Deborah Krat at EdWebinars@nahb.org.