55+ Housing Masterclass Series: Building the Future of Active-Adult Living

Join NAHB’s 55+ Housing Council webinar series to explore key trends shaping the active-adult market. From buyer preferences and design to profitability and marketing, each session delivers real-world insights to help you stay competitive in this growing sector.

Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.

  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/24/2026 at 1:00 PM (EDT)

    Discover the revenue strategies that drive profitability in successful communities-from amenity investments and upgrade programs to HOA structures and development phasing. Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.

    NAHB's 55+ Housing Council webinar series offers builders, developers and industry professionals practical insights into today's active-adult market. Attendees will hear real-world examples and explore the latest trends shaping buyer preferences, community design, profitability strategies and marketing approaches.

    Whether you're currently developing active-adult communities or considering entering the market, this series will provide actionable insights to help you stay competitive in one of housing's most important growth sectors.

    In this webinar: Discover the revenue strategies that drive profitability in successful communities-from amenity investments and upgrade programs to HOA structures and development phasing.

    Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.

    Beth Haynes

    Beth Haynes (Moderator)

    Director of Marketing

    Regal Builders, LLC.

    As the Director of Marketing for Regal Builders, Beth Haynes leads the development and implementation of their strategic marketing efforts for all affiliated organizations and solutions. Haynes has more than 25 years of communications, marketing and sales experience in many corners of the construction industry, including 55+ and multifamily real estate. She currently serves as Chair and Trustee of NAHB’s National Sales and Marketing Council and is a past Chair and Trustee of NAHB’s 55+ Housing Industry Council.

    Wayne Hiott

    Wayne Hiott

    Founder

    Tyler Chandler Homes

    Wayne Hiott is owner and founder of Tyler Chandler Homes, a Marietta, Ga.-based home builder.

    Denise Lones

    Denise Lones

    President, The Lones Group

    The Lones Group

    Denise Lones, M.I.R.M., CMP, Master CSP, and NAHB Nationals multi award winner, is the founding partner of The Lones Group and brings nearly three decades of experience in the building and real estate industry. She specializes in new construction, buyer demographic analysis, and strategic community planning—helping builders and developers align product, design, and marketing with what today’s buyers will actually pay for.   Denise serves on multiple NAHB committees and is a Trustee on the NAHB 55 + Housing Industry Council Board of Trustees as well as the 2nd Vice Chairman and is also the Chairman of her local PWB (BIAWC) and also sits on the Washington State PWB Board of Directors.  She is also a two time, multi year Star Builder of the Year winner for the Building Industry Association of Washington.     

    Recognized nationally for her expertise in buyer behavior and profitability-driven decision making, Denise has played a key role in new home design, product development, amenity planning, and interior design alignment based on demographic demand. In addition to her consulting work, she is also an active luxury home builder and developer. Her projects have earned national recognition, including two Silver Awards at the NAHB National Sales and Marketing Awards (The Nationals) for home design and interior design. 

    A respected leader in the industry, Denise serves as a mentor and judge for the National Association of Home Builders and is actively involved at the national, state, and local levels on numerous builder and industry committees. She is widely known for her willingness to share knowledge and elevate industry standards. 

    Denise is a sought-after instructor and speaker for leading organizations including NAHB, Master Builders Association, the New Home Sales and Marketing Council, Washington REALTORS®, the Washington State Department of Licensing, and the Washington State Housing Finance Commission, as well as major real estate brands such as Windermere, Coldwell Banker, RE/MAX, and Prudential. 

    With a deep commitment to every project she touches, Denise believes that exceptional results come from understanding the buyer—and aligning every decision around delivering real value. 

  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 09/23/2026 at 1:00 PM (EDT)

    Learn how builders are integrating universal design and aging-in-place features seamlessly into modern homes, creating spaces that support long-term livability without sacrificing aesthetics. Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.

    NAHB's 55+ Housing Council webinar series offers builders, developers and industry professionals practical insights into today's active-adult market. Attendees will hear real-world examples and explore the latest trends shaping buyer preferences, community design, profitability strategies and marketing approaches.

    Whether you're currently developing active-adult communities or considering entering the market, this series will provide actionable insights to help you stay competitive in one of housing's most important growth sectors.

    In this webinar: Learn how builders are integrating universal design and aging-in-place features seamlessly into modern homes, creating spaces that support long-term livability without sacrificing aesthetics.

    Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.

    Beth Haynes

    Beth Haynes (Moderator)

    Director of Marketing

    Regal Builders, LLC.

    As the Director of Marketing for Regal Builders, Beth Haynes leads the development and implementation of their strategic marketing efforts for all affiliated organizations and solutions. Haynes has more than 25 years of communications, marketing and sales experience in many corners of the construction industry, including 55+ and multifamily real estate. She currently serves as Chair and Trustee of NAHB’s National Sales and Marketing Council and is a past Chair and Trustee of NAHB’s 55+ Housing Industry Council.

    Ric L. Johnson

    Ric L. Johnson

    President

    Right at Home Technologies

    Ric Johnson is the President of CAPSBuilder, a division of Right at Home Technologies, Ltd.

    Doris Perlman

    Doris Perlman

    Founder

    Possibilities for Design

    Doris Pearlman is the founder of Possibilities for Design, a Denver, Colo.-based interior design firm.

  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 11/12/2026 at 2:00 PM (EST)

    Understand how marketing strategies for active-adult communities are evolving, including digital channels, virtual tours, social media engagement and techniques for converting online interest into qualified buyers. Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.

    NAHB's 55+ Housing Council webinar series offers builders, developers and industry professionals practical insights into today's active-adult market. Attendees will hear real-world examples and explore the latest trends shaping buyer preferences, community design, profitability strategies and marketing approaches.

    Whether you're currently developing active-adult communities or considering entering the market, this series will provide actionable insights to help you stay competitive in one of housing's most important growth sectors.

    In this webinar: Understand how marketing strategies for active-adult communities are evolving, including digital channels, virtual tours, social media engagement plus more.

    Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.

    Beth Haynes

    Beth Haynes (Moderator)

    Director of Marketing

    Regal Builders, LLC.

    As the Director of Marketing for Regal Builders, Beth Haynes leads the development and implementation of their strategic marketing efforts for all affiliated organizations and solutions. Haynes has more than 25 years of communications, marketing and sales experience in many corners of the construction industry, including 55+ and multifamily real estate. She currently serves as Chair and Trustee of NAHB’s National Sales and Marketing Council and is a past Chair and Trustee of NAHB’s 55+ Housing Industry Council.

    Denise Lones

    Denise Lones

    President, The Lones Group

    The Lones Group

    Denise Lones, M.I.R.M., CMP, Master CSP, and NAHB Nationals multi award winner, is the founding partner of The Lones Group and brings nearly three decades of experience in the building and real estate industry. She specializes in new construction, buyer demographic analysis, and strategic community planning—helping builders and developers align product, design, and marketing with what today’s buyers will actually pay for.   Denise serves on multiple NAHB committees and is a Trustee on the NAHB 55 + Housing Industry Council Board of Trustees as well as the 2nd Vice Chairman and is also the Chairman of her local PWB (BIAWC) and also sits on the Washington State PWB Board of Directors.  She is also a two time, multi year Star Builder of the Year winner for the Building Industry Association of Washington.     

    Recognized nationally for her expertise in buyer behavior and profitability-driven decision making, Denise has played a key role in new home design, product development, amenity planning, and interior design alignment based on demographic demand. In addition to her consulting work, she is also an active luxury home builder and developer. Her projects have earned national recognition, including two Silver Awards at the NAHB National Sales and Marketing Awards (The Nationals) for home design and interior design. 

    A respected leader in the industry, Denise serves as a mentor and judge for the National Association of Home Builders and is actively involved at the national, state, and local levels on numerous builder and industry committees. She is widely known for her willingness to share knowledge and elevate industry standards. 

    Denise is a sought-after instructor and speaker for leading organizations including NAHB, Master Builders Association, the New Home Sales and Marketing Council, Washington REALTORS®, the Washington State Department of Licensing, and the Washington State Housing Finance Commission, as well as major real estate brands such as Windermere, Coldwell Banker, RE/MAX, and Prudential. 

    With a deep commitment to every project she touches, Denise believes that exceptional results come from understanding the buyer—and aligning every decision around delivering real value. 

    Tammie Smoot

    Tammie Smoot

    Architect/Design/Engineer

    NEO-New Estate Only

    Tammie Smoot is an architect, designer and engineer with New Estate Only, which offers developers, agents, homebuyers and international investors a shared platform where they can meet and establish business relations in unique ways.