Elevate your digital presence and drive more new home sales. Designed specifically for the home building industry, this overview course will guide you through the essentials of creating a website optimized for lead capture. Learn how to make key technology selections, build trust, and develop compelling calls to action that engage and convert potential home buyers. The course also touches on effective strategies for driving targeted traffic to your site, including SEO, paid search and social media. Whether you're looking to fine-tune your existing website or embarking on a new digital journey, this course offers valuable insights to help you maximize lead generation and turn prospects into home buyers. This 3 hour class will be held from 1-4pm ET Contact elearninghelp@nahb.org with questions

Join for a mid-year outlook on the remodeling industry with insights from NAHB economists and Harvard researchers on market demand, homeowner spending, economic trends and the factors expected to shape remodeling activity through 2026. Free registration is available to all after logging in. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

Take all the classes you need for your CAPS credential in one go, and get a 10% discount! The Certified Aging-in-Place Specialist (CAPS) designation program teaches the technical, business management, and customer service skills essential to competing in the fastest growing segment of the residential remodeling industry: home modifications for the aging-in-place. The baby boom generation has many choices as this large population of potential clients for remodelers, builders, contractors and occupational therapists considers where to live — but overwhelmingly, seniors would prefer to stay in their own homes. The CAPS designation offers your potential clients what they need most: reassurance that you’ll help them make the choices that will help them stay in their homes safely and securely. In addition, the CAPS designation helps you make your clients’ homes more “visitable.” Even if the home owners don’t think they need additional task lighting, grab bars, and other home modifications for their own use, their family members and visitors might. CAPS helps you help your clients make the right choices, and it gives you more security in remodeling market niche that’s continuing to grow in popularity. Questions? Email elearninghelp@nahb.org

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market. This class will be held from 9-5 ET. Please contact elearninghelp@nahb.org with any questions.

In the competitive and ever-evolving world of real estate and construction, mastering the art of selling is essential for success. The Selling Strategies, Techniques and Tips course will help you gain the foundational knowledge and practical skills needed to excel at sales in the building and development industry. Throughout this course, you will learn effective sales strategies tailored specifically for builders and developers. We will explore key techniques that help you understand your buyers’ wants, build strong relationships and close transactions with confidence. Additionally, we will provide you with valuable tips and insights to enhance your sales approach and achieve your business goals. Whether you are new to sales or looking to refine your existing skills, this course will provide you with the tools and knowledge to thrive in the competitive market. Join us on this journey to becoming a proficient and successful sales professional in the building and development sector This 3-hour course is held from 1-4 ET. Contact elearninghelp@nahb.org with questions.