Capturing Competitive Advantage

For many construction companies, recognizing and leveraging a viable competitive advantage is challenging. Taking the time to examine a business and identify differentiators that could potentially be the secret weapon to skyrocketing sales is crucial for growth. Often, competitive advantage is within reach, it simply needs to be identified, developed and strategically marketed.

In our free, LG sponsored webinar, Capturing Competitive Advantage, attendees will learn how one construction company identified and leveraged an untapped and previously unrecognized competitive advantage to radically change course, doubling sales in a two-year period. Participants will learn how they can apply similar methods to uncover potential competitive advantages that could positively impact their business strategies and bottom line.

Capturing Competitive Advantage webinar replay participants key takeaways:

  • Recognize and leverage a competitive advantage to attract the right customers.
  • Examine your value chain to reveal strengths, weaknesses and potential areas that distinguish your organization from the competition in the eyes of the customer.
  • Identify competitive advantages from the customers’ perspective to ensure the highest marketplace impact, and the ability to drive consistently higher profit margins.

Speaker: Fred Reikowsky, Legacy Business Leaders LLC

This IBS Education webinar replay is sponsored byimage

NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

Cancellation and Refund Policy: No refunds are issued for webinar replays upon purchase. However, NAHB regularly reviews these products and reserves the right to remove replays that are no longer current. If you are unable to view a replay during your 12-month access period, please contact Deborah Krat at

Fred Reikowsky

Professional Business Coach, Leadership Trainer and Speaker, Legacy Business Leaders, LLC

Fred Reikowsky is a Professional Business Coach, Leadership Trainer and speaker, licensed with the Professional Business Coaches Alliance. He founded Legacy Business Leaders LLC, a business coaching and leadership training firm, in January 2012 after a 33 year career as a building contractor and 5 years of non-profit leadership in the Middle East. His work overseas focused on developing a micro-business initiative in the Nile River Valley region of Egypt.

Legacy Business Leaders now works nationwide to help business owners in the construction industry re-chart their goals, learn key business disciplines and capitalize on the Legacy Process for success and long-term profitability. Fred presents regularly at leadership and business development conferences and speaking events throughout the year. Fred and his wife Barbara have lived in the Bolivar, Ohio area over 30 years and are the proud parents of 5 grown children and 7 grandchildren. 


Webinar Replay
Recorded 05/30/2019
Recorded 05/30/2019 Please select the arrow in the top left corner to launch the replay.
Certificate of Completion
1.00 Continuing Education credit  |  Certificate available
1.00 Continuing Education credit  |  Certificate available The printing of this Certificate of Completion is optional.