Dare to Be Different, Increase Your Sales!

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There are thousands of builders in America. Most use the same processes, same two-by-fours, same drywall to build their homes — yet most believe they are better builders than the other guy. This program will shatter the belief that just being better than the other builder will get you more sales. Being better is boring. Our expert will bring his 30-plus years of experience in the new home sales and marketing arena to teach you how to dare to be radically different.

Participants in this webinar replay will:

Explore how to powerfully articulate your uniqueness to get your message across
Realize why being better than the next guy isn't a powerful way to differentiate your homes or your business
Recognize how you can polarize your audience by being different in the way they want you to be
Identify your audience’s rebel tendencies to ensure that a sales proposition sticks

Speaker(s): Brian Flook, MIRM, Power Marketing, LLC/Coldwell Banker Innovations

NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

Cancellation and Refund Policy: No refunds are issued for webinar replays upon purchase. However, NAHB regularly reviews these products and reserves the right to remove replays that are no longer current. If you are unable to view a replay during your 12-month access period, please contact Deborah Krat at EdWebinars@nahb.org.

Brian Flook, MIRM

President, Power Marketing, LLC

Brian Flook, MIRM is the President of Power Marketing, LLC and half-owner of Coldwell Banker Innovations. Brian consults, speaks and trains builders, developers, real estate professionals and their teams nationally and has been a featured trainer at the International Builder’s Show every year since 1996, as well as many other NAHB events. Brian is a published author and participates with the Institute of Residential Marketing, the National Sales & Marketing Council and the Building Systems Council. His book, Master What Matters, is in its third printing and is a big seller every year at IBS. With over 25 years of direct, front-line builder/developer marketing experience, Brian offers a wealth of experience and insight into the marketing needs of builders and developers. His firm, Power Marketing, has worked with builders and developers in over 30 states to create marketing solutions for their business. He specializes in Internet marketing, social media, builder budgeting, and using today’s media to get business. From SEO to email marketing and sales center strategy, Brian can offer practical insights to IRM students. Brian has a Bachelor’s degree in Leadership Development from Wheeling University and a degree in Business Administration. Brian earned his MIRM (Master In Residential Marketing) from the NAHB in 1991. Brian currently serves as the incoming chair for the Institute of Residential Marketing of the NAHB. Brian is a MD real estate broker and recently chaired the Chamber of Commerce in his community.