Digital Marketing: Many Channels, One Message
For the last decade, marketing channels, specifically digital ones like websites, email, Facebook, Instagram and others, have proliferated at such a rate that it's hard for housing marketers to keep up. As a response, companies started divvying up responsibilities: keep the social media in-house and outsource the website and email, or keep the website in-house and outsource the search engine optimization (SEO).
The result can be a set of marketing specialists working separately, resulting in digital channels working independently rather than working together. In today's modern marketing environment, that's not good enough. This webinar replay demonstrates that when digital channels work together, it creates a 1+1=3 effect. Your brand will benefit from them working together.
Participants in this webinar replay will:
- Explain how to develop a holistic digital marketing strategy and implement it in a cohesive way
- Describe what it means to develop a brand voice and initial awareness strategies to create long-tail, ongoing lease-up approaches
- Examine real-world examples and case studies from the multifamily industry
- Amy Weedon, Merrick Towle Creative
- Sean Ruberg, Merrick Towle Creative
NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM
Cancellation and Refund Policy: No refunds are issued for webinar replays upon purchase. However, NAHB regularly reviews these products and reserves the right to remove replays that are no longer current. If you are unable to view a replay during your 12-month access period, please contact Deborah Krat at EdWebinars@nahb.org.
Merrick Towle Creative
The animated force behind Merrick Towle Creative’s marketing strategies, Amy combines her theatrical ability to walk in others’ shoes and her MBA know-how to develop dynamic branding initiatives. She always works with the team to ensure that MTC is ready for the next big thing.
Merrick Towle Creative
As MTC’s Director of Brand Strategy, Sean is accountable for all aspects of client strategy, from pitch to proposal to research, creative brief and result analysis. Sean is a natural-born marketer with that unique gift of being a left-brain/right-brain thinker, allowing his curiosity about marketing theory and strategy complement his good sense and intense desire for good creative.