Geraldine Smith is the owner of All Inclusive Construction & Building LLC, located in Branchburg, NJ. Geraldine spent 15 years in Human Resources at two different Fortune 500 companies and earned her MBA before deciding it was time for a change. She partnered with someone and helped grow a small “handyman” business into a flourishing company doing ground up builds, additions, complete renovations, and so much more – as she says they really are “All Inclusive”! When the partnership ended in 2019, Geraldine took the reins of the company and immersed herself in the business as much as possible, including extensive involvement with the local, state and national Associations. She helped to start the local PWB council and also chaired the local Remodelers Council. She is currently serving as the local president as well as being an NAHB PWB Trustee and NAHB Remodelers Council Trustee.

Originally from Canada, I’ve spent most of my life in the southeastern United States. I moved to the Triangle area in 2015 after nearly 20 years of custom building in Charlotte. I have a passion for building, and renovations are my favorite projects because each one is unique. My perspective as a female builder and a mom shapes my approach to creating homes. The most rewarding part of my work is crafting safe, beautiful, and nurturing spaces for families.

A recognized thought leader in real estate and home builders marketing, Carol Morgan is the founder and president of Denim Marketing, where she leads with strategy, innovation and storytelling. An early adopter of digital trends, Carol has been blogging since 2006, podcasting since 2011 and now pioneers strategies around Google search and AI related to content marketing. Her expertise lies in blending public relations, social media, email marketing, advertising and content marketing into cohesive, ROI-driven strategies that elevate clients’ brands and generate results. One of her favorite mantras is, “It’s fun to have fun, but you have to know how.” Carol is the author of four books, including Social Media Marketing for Your Business Vol. 2, published by Builder Books, and the creator of the nationally ranked website AtlantaRealEstateForum.com, Atlanta’s go-to source for real estate news. Her Atlanta Real Estate Forum Radio podcast spotlights industry leaders, innovators, and changemakers shaping the housing market. Deeply engaged with the National Association of Home Builders (NAHB), Carol has held multiple leadership roles, including chairing the Associates, Public Affairs, Membership and Professional Women in Building committees. She has received numerous honors, including the prestigious 2016 Woman of the Year. She holds the prestigious MIRM (Master in Residential Marketing) designation and advocates for excellence and innovation across the homebuilding industry.