Give Me 5 Stars: FTC Guidelines and Federal Legislation on Customer Reviews

Current legislation and federal policy require builders to adhere to principles of credibility and honesty in terms of reviews obtained through social media and customer referrals.  And it makes good business sense to follow these guidelines--while also protecting your reputation. In this webinar replay, you will be able to guard and improve your reputation by learning the best practices that also will keep you above reproach, out of trouble, and come out a winner!

Due to technical difficulties, the audio for this replay starts at approximately 12:15 minutes into the recording.

Participants in this webinar replay will:

  • Implement a consistent and credible process for ensuring reviews are free of bias and prejudice
  • Identify federal guidelines and possible repercussions for a builder not following the ethics and mandates of these guidelines
  • Develop a review that is statistically sound and addresses customer and builder bias
  • Establish credibility by assuming an attitude of authenticity in interactions with customers


  • William “Bill” Allen, William A. Allen Consulting
  • Paul Cardis, Avid Ratings

NAHB Continuing Education: 1 hour of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM

Cancellation and Refund Policy:  No refunds are issued for webinar replays upon purchase. However, NAHB regularly reviews these products and reserves the right to remove replays that are no longer current. If you are unable to view a replay during your 12-month access period, please contact Deborah Krat at

William "Bill" Allen

President, William A. Allen Consulting

Bill Allen, has designed, marketed and implemented business application systems since 1974 after attending graduate study in Business Administration and serving military duty. Having been originally a secondary education teacher, Bill has a keen sense of the process of education and employs many of those techniques in his consulting work and procedure guides for builders. Since 1987 Bill has served the homebuilding industry and helps improve builders’ controls and profitability through the application of integrated builder software and helping make it work to the client’s needs. he has served as a state director with Washington Building Industry and is currently a national director.  He Has written many articles for the Business Management Committee of NAHB and been a repeated speaker at the International Builder's Show.

Paul Cardis

Founder and CEO, Avid Ratings

Paul Cardis, founder and CEO, of Avid Ratings, a leader in the building industry for technology solutions. Avid creates exceptional customer experiences through a suite of online and mobile tools that help builders plan, manage, measure, promote, and engage their customers to create the ultimate digital home buying experience.

Paul didn’t join the homebuilding industry by accident. His father was a builder in the Midwest market, working on prominent skyscrapers and later working in asbestos abatement before retiring to Mexico. It was his father who encouraged Paul to take his research knowledge to the homebuilding industry, which desperately needed help understanding its customers and improving the purchasing process for homebuyers.

Since Avid Ratings’ inception in 1992, Paul has driven unprecedented growth, innovation, and development of Avid's integrated solutions into a seamless platform that over 1,000 builders use in North America. 


Webinar Replay
Recorded 08/08/2018
Recorded 08/08/2018 Please select the arrow in the top left corner to launch the replay. Due to technical difficulties, the audio for this replay starts at approximately 12:15 minutes into the recording.