How Does Your Marketing Measure Up?

This webinar replay is FREE for LSC Council Members until December 31, 2019. Log in to with your regular username and password, and the webinar price will be "$0" when added to your cart.

Do you ever wonder if your marketing measures up? What is the c-suite looking for when it comes to measuring marketing? Our How Does Your Marketing Measure Up? webinar will show how to use analytics to measure marketing success for website, email, advertising and social media initiatives. This webinar is designed to answer all the questions the c-suite will have before they ask them.

Learn how to help company leaders understand the marketing process and how strategic touchpoints, from social to digital to traditional outreach, push prospective customers to your website and influence consumer decision-making.

Learn how to effectively track prospect responses and analyze data to determine the sales funnel and how to incorporate the most effective tactics, or tweak existing ones, to best engage and influence your target marketing.

Participants in this webinar will:

  • Understand where to find relevant marketing data and set metrics.
  • Learn how to effectively report on marketing performance to the c-suite.
  • Find ways to utilize marketing analytics to make decisions for future marketing.

NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

Cancellation and Refund Policy: Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, September 11. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on Wednesday, September 11. After that date, no refunds will be issued. Cancellation requests must be submitted to Deborah Krat at

Carol Morgan

President, Denim Marketing

Carol Morgan, president of Denim Marketing, focuses on marketing strategy and integrating public relations, social media, content and creative to tell engaging stories for clients that garner measurable traffic and show ROI. Denim Marketing is proud to celebrate its 20th Anniversary in 2019. Carol is the author of four books, including her latest “Social Media Marketing for Your Business,” published by Builder Books.  She is the creator of the nationally-ranked and award-winning www.AtlantaRealEstateForum.comSM Atlanta’s most popular real estate news blog. Her Atlanta Real Estate Forum Radio podcast launched in 2011 and features the movers and shakers in the Atlanta real estate industry, as well as nonprofits, attractions and things to do on the Around Atlanta edition. Carol serves as one of NAHB Chair Greg Ugalde’s advisors. She is a member of the Associates Council and past Membership Chair and past chair of NAHB’s Professional Women in Building Council, Carol was awarded the prestigious 2016 Woman of the Year from the Professional Women in Building. She is a graduate of Oglethorpe University and the recipient of the 2008 Spirit of Oglethorpe Award, PRSA Georgia Chapter’s George Goodwin Award, the Greater Atlanta Home Builders Association’s 2008 Associate of the Year and 2012 Council Chair of the Year. Carol holds the MIRM (Masters in Residential Marketing), CAPS (Certified Aging in Place Specialist) and CSP (Certified Sales Professional) designations from NAHB.

In her free time she manages a 20 acre farm with multiple critters, is the mother of an incredible son, gardens, rides dressage and explores various recipes. 


How Does Your Marketing Measure Up?
Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin. Participants will be able to log into the webinar by 1:45 pm ET. The webinar begins promptly at 2:00 pm ET. Click "Enter the Meeting" and type your first and last name in the display name. You'll also need to complete the webinar evaluation towards the end of the webinar in order to receive your certificate of completion. Webinar Replay: Participants will receive the webinar replay within approximately 24-48 hours. Log into the eLearning site and your NAHB account in order to watch the replay.
Webinar Evaluation
11 Questions
11 Questions Please provide feedback about the webinar. You must complete the evaluation to receive your Certificate of Completion.
1.00 Continuing Education credit  |  Certificate available
1.00 Continuing Education credit  |  Certificate available