How to Build a Brand Buyers Can Trust

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In this webinar, learn how to develop as unique brand voice and techniques for sharing stories in a unique and authentic way that will positively impact loyalty and sales.

Participants in this webinar will:

  • Learn how to establish your brand personality.
  • Discover how to find your authentic voice.
  • Create consistency using a brand voice style guide. 

Speaker: Mollie Elkman, Group Two, melkman@grouptwo.com

NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: HCCP, CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

Cancellation and Refund Policy:  Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, June 3. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on Wednesday, June 3. After that date, no refunds will be issued. Cancellation requests must be submitted to Deborah Krat at EdWebinars@nahb.org


Mollie Elkman

Owner/President, Group Two

Mollie Elkman is a thought leader on marketing for the home building industry. She specializes in understanding the consumer experience and creating successful, traffic-driving advertising programs for builders from coast to coast. Mollie is an international speaker on all subjects relating to marketing for the building industry, with audiences ranging from small team training sessions to large conferences, including National Association of Home Builders, the International Builders Show, regional Home Builder Association conferences, the Pacific Coast Builders Conference, and NAHB 20 Clubs. Mollie’s commitment to understanding the consumer experience and what motivates home buyers to action is widely known in the industry. She has an infectious passion for marketing new homes and is driven by the opportunity to help builders succeed. Prior to joining Group Two, Mollie learned the ins and outs of the advertising world at two leading creative agencies located in Florida and Southern California. She has worked on large and successful campaigns for companies within a variety of industries.

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Webinar
06/04/2020 at 2:00 PM (EDT)  |  Recorded On: 06/05/2020
06/04/2020 at 2:00 PM (EDT)  |  Recorded On: 06/05/2020 This webinar starts at 2:00 pm ET. Attendees will be able to login at 1:45 pm ET.
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Certificate of Completion
1.00 Continuing Education credit  |  Certificate available
1.00 Continuing Education credit  |  Certificate available