How to Craft a Winning Digital Marketing Strategy - Live Online 2024 - May 7

Includes a Live Web Event on 05/07/2024 at 1:00 PM (EDT)

This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.  

Due to the live, interactive nature of this course, no recordings will be available. 

After completing this course, participants will be able to:

  • Understand the critical role of a strong marketing foundation in the success of a marketing program as it relates to and parallels the importance of a well-built home foundation
  • Identify the core components of a marketing foundation in the context of home building, including website development, branding, and content creation.
  • Explore effective marketing strategies and tactics to engage potential home buyers and convert them into leads.
  • Gain expertise in various marketing tools and techniques, such as public relations, social media, video production, design, email marketing, photography, and graphic design, and understand how they can be used to capture and engage today's consumers
  • Identify and foster the principles and best practices for crafting an effective marketing budget that aligns with the specific needs and goals of a home building marketing campaign
  • Analyze real-world case studies and examples that demonstrate successful marketing efforts in the home building industry, gaining insights into practical applications of the concepts covered in the course

This course qualifies for 3 continuing education hours with NAHB

Important Registration Details:   

This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to as yourself to receive your certificate of completion and credit for this course. If you are not registered on, create your login  now. If you are having issues with your login, please contact our help desk at or 202.266.8313 

You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.  

Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).  

Contact with any questions.

Carol Morgan

President, Denim Marketing

Carol Morgan, president of Denim Marketing, focuses on marketing strategy, integrating public relations, social media, and content creation to tell engaging stories for clients that garner measurable traffic and show ROI. Denim Marketing is proud to celebrate its 20thAnniversaryin 2019.

Carol is the author of four books; her latest book, “Social Media Marketing for Your Business” is published by Builder Books. She is the creator of the nationally-ranked and award winning blog, www.AtlantaRealEstateForum.comSM, Atlanta’s most popular real estate news blog. Her Atlanta Real Estate Forum Radio podcast, launched in 2011, features the movers and shakers in the Atlanta real estate industry, as well as nonprofits, attractions, and things to do on the Around Atlanta edition.

 Carol serves as one of NAHB’s chair advisors, Greg Ugalde. She is a member of the Associates Council, past Membership Chair and past chair of NAHB’s Professional Women in Building Council. Carol was awarded the prestigious 2016 Woman of the Year from the Professional Women in Building. She is a graduate of Oglethorpe University and the recipient of the2008 Spirit of Oglethorpe Award, PRSA Georgia Chapter’s George Goodwin Award, the Greater Atlanta Home Builder’s Association’s 2008 Associate of the Year, and 2012 Council Chair of the Year. Carol holds the MIRM (Masters in Residential Marketing), CAPS (Certified Aging in Place Specialist), and CSP(Certified Sales Professional) designations from NAHB.

Carol is the mother of an incredible son, and in her free time, she manages a 20 acre farm with multiple critters. She likes to garden, ride horses, and explore various recipes. 


Live Class
05/07/2024 at 1:00 PM (EDT)  |  180 minutes
05/07/2024 at 1:00 PM (EDT)  |  180 minutes
How to Create a Winning Digital Strategy Test
15 Questions  |  2 attempts  |  11/15 points to pass
15 Questions  |  2 attempts  |  11/15 points to pass
6 Questions
Certificate of Completion
Live Viewing: 3.00 Continuing Education credits and certificate available
Live Viewing: 3.00 Continuing Education credits and certificate available