Improving Communication to Gain Housing Support

Recorded On: 05/16/2018

Do you ever struggle to explain why housing matters? For professionals in the multifamily and affordable housing fields, it can often be difficult to convey the importance of housing and to build public support for investing in communities’ housing needs. In a time of budget cuts and threats to our resources, it is more important than ever that housing professionals have a strong and persuasive message to share. This webinar replay will include an overview of how public audiences think about housing as an issue area, and explain how and why some of our messaging is backfiring. This replay will also help you identify the language that will elevate your work—helping you to create and implement more effective messaging techniques. 

Participants in this webinar replay will:

  • Describe how public audiences think about multifamily housing as an issue area.
  • Review how current messaging may be negatively impacting public awareness of multifamily and affordable housing polices and funding.
  • Identify what techniques you can use to overcome the areas where our messaging fail

Speaker: Tiffany Manuel, Vice President of Knowledge, Impact and Strategy, Enterprise Community Partners

NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM

Cancellation and Refund Policy: No refunds are issued for webinar replays upon purchase. However, NAHB regularly reviews these products and reserves the right to remove replays that are no longer current. If you are unable to view a replay during your 12-month access period, please contact Deborah Krat at

Tiffany Manuel, PHD

Vice President of Knowledge, Impact and Strategy, Enterprise Community Partners

Tiffany Manuel, PHD, is Vice President of Knowledge, Impact & Strategy, Enterprise Community Partners, Inc. For 25 years, Dr. Manuel has been helping leaders make the case for what they do to build inclusive and sustainable communities as well as to powerfully convey why that work is critical. Today, Dr. Manuel leads the Knowledge, Impact and Strategy team at Enterprise Community Partners. She drives the collection and dissemination of data and information from within Enterprise and across the affordable housing industry through innovative solutions that demonstrate achievable impact.


Webinar Replay
Recorded 05/16/2018
Recorded 05/16/2018 Please select the arrow in the top left corner to launch the replay. Handouts are not available for this replay.