Marketing and Sales for Building Professionals – Live Online 2022 (Oct 18, 25, Nov 1)

Includes Multiple Live Events. The next is on 10/18/2022 at 1:00 PM (EDT)

Today’s customers are demanding, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage potential customers, clients and referral partners. 

The days of “build it or remodel it and they will buy” are a thing of the past. Today’s customers are demanding, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage potential customers, clients and referral partners. 

Participants in this course will be able to:

  • Identify social media and emerging technology to enhance marketing
  • Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions and public relations
  • Identify a variety of methods to generate and qualify sales leads
  • Describe positive strategies to close the sale
  • Describe follow-through techniques that lead to great referrals

Instructor: Dianne D. Beaton, CGA, CAPS, Owner and Visionary Diva, 2DiFore Marketing Solutions

Course Length: 6 hours

NAHB Continuing Education: 6 hours toward CAPS, CGA, CGB, CGR, GMB, GMR, CGP, CSP, Master CGP and Master CSP 

Elective for NAHB Designations: CGB, CGR

This course is non-transferrable. Do not use another individuals login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course.  If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

After you have participated in all three live sessions, you must take a timed, one-hour skills check and earn a score of 70% or higher to receive course credit. If you do not pass, you have one opportunity to retake it. Once you have passed the skills check and completed the course evaluation, you can print out your certificate of completion. You will have access to the test for 60 days after the completion of the live sessions. 

Cancellation and Refund Policy: Cancellations will also be accepted until 24 hours before the class is scheduled to begin. After that date, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to ElearningHelp@nahb.org.  

Key:

Complete
Failed
Available
Locked
Session 1
10/18/2022 at 1:00 PM (EDT)   |  145 minutes
10/18/2022 at 1:00 PM (EDT)   |  145 minutes
Video: Getting Started - Courtesy of Greg Rehm, Liberty Hill Construction
Open to view video.
Open to view video. This is one of the videos that was referenced during Session 1. Please review before participating in Session 2.
Video: Looks Aren't Everything - Courtesy of Chuck Miller, Chuck Miller Construction, Inc.
Open to view video.
Open to view video. This is one of the videos that was referenced during Session 1. Please review before participating in Session 2. (Please note: there is no sound associated with this presentation.)
Session 2
10/25/2022 at 1:00 PM (EDT)   |  145 minutes
10/25/2022 at 1:00 PM (EDT)   |  145 minutes
Session 3
11/01/2022 at 1:00 PM (EDT)   |  145 minutes
11/01/2022 at 1:00 PM (EDT)   |  145 minutes
Course Test -Marketing & Sales for Building Professionals
25 Questions  |  2 attempts  |  70 minute limit  |  18/25 points to pass
25 Questions  |  2 attempts  |  70 minute limit  |  18/25 points to pass After you have participated in all of the webinars, you may take the test. Please ensure that you take the test by 3:05 am ET, Wednesday, October 2. You must score 70% or higher on the test, then complete the Evaluation below, to receive your Certificate of Completion. The test is timed. You will have 1 hour to complete the test.
Course Evaluation
12 Questions
12 Questions Please fill out the evaluation with your feedback about the course. You must complete the evaluation to receive your Certificate of Completion.
Certificate of Completion
6.00 Continuing Education credits  |  Certificate available
6.00 Continuing Education credits  |  Certificate available