NAHB Learning
Marketing and Sales for Building Professionals – Live Online 2019 (Sept. 10, 17, 24)
- Registration Closed
The days of “build it or remodel it and they will buy” are a thing of the past. Today’s customers are demanding, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage potential customers, clients and referral partners. Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, Sept. 9.
Participants in this course will be able to:
- Identify social media and emerging technology to enhance marketing
- Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions and public relations
- Identify a variety of methods to generate and qualify sales leads
- Describe positive strategies to close the sale
- Describe follow-through techniques that lead to great referrals
Instructor: Dianne D. Beaton, CGA, CAPS, Owner and Visionary Diva, 2DiFore Marketing Solutions
Course Length: 6 hours
NAHB Continuing Education: 6 hours toward CAPS, CGA, CGB, CGR, GMB, GMR, CGP, CSP, Master CGP and Master CSP
Elective for NAHB Designations: CGB, CGR
Important Registration Details:
Please note: You have one year after purchase to access the materials associated with this course.
This course is non-transferrable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.
After you have participated in all three live sessions, you must take a timed, one-hour skills check and earn a score of 70% or higher to receive course credit. If you do not pass, you have one opportunity to retake it. Once you have passed the skills check and completed the course evaluation, you can print out your certificate of completion.
Cancellation and Refund Policy: Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, Sept. 9. Cancellations will also be accepted until 3 p.m. ET (12 p.m. PT) on Monday, Sept. 9. After that date, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to Deborah Krat at: dkrat@nahb.org.
Dianne D. Beaton, CGA, CAPS
Owner and Visionary Diva, 2DiFore Marketing Solutions
Dianne D. Beaton is the Owner and Visionary Diva for 2DiFore Marketing Solutions, LLC, located in Ruskin Florida specializing in marketing, business development strategies, web design, web management and unique branding initiatives that incorporate social media portals.
Dianne has substantial experience and success in Business to Business (B2B) and Business to Consumer (B2C) markets. Her can do attitude has resulted in many successful fundraising as well as revenue generating programs for the companies and various organizations she is involved with.
She has over 30 years of award winning marketing and business management experience in the service business area. As the Marketing & Business Development Manager for a private water treatment firm in Manchester, NH she implemented consistent well laid out plans that resulted in revenues moving from $900,000 in sales to over $3.2 million in sales.
Dianne holds a degree in Business Management and Marketing from Hesser College. In addition she has obtained the professional designation of CGA & CAPS and is an accomplished instructor with the National Association of Home Builders (NAHB). She has been inducted into the NAHB Society of Honored Associates, named the NAHB Associate Member of the Year in 2014, named the NAHB CGA Designee of the Year in 2005 and served as the NAHB National Associate Chairman (NAC) from January 2015 to January 2017.
Her Association activities include, 2017 Vice Chair NAHB Public Affairs & Association Communication Committee, Chair and Vice Chair of the Associate Members Committee at NAHB, NHHBA 2017 Life Achievement Award Recipient, past V.P. Associate Director NHHBA; NAHB Life Associate National Director; 18+ year Board member for the Greater Manchester/Nashua Area Home Builders & Remodelers Association; named NHHBA Associate of the Year twice; named local Associate of the Year for Nashua & Manchester; past Chair Cornerstone Awards 2007 & 2008; past Chair of the Associate Council 2005 – 2007; Spike level 200; Volunteer Coordinator for the annual NHHBA Home Show (2006 to 2015); past NH Build PAC Trustee Chairman in NH is a Gold Key contributor and was responsible for many other non dues revenue events for her local and State Association. She is a current member of the Manatee-Sarasota BIA , Florida Home Builders Association and Future Builders of America in Florida.
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