NAHB Learning
Marketing Bundle - Live Online 2025 - May 13, May 29, June 5, June 26
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You must log in to register
- Member - $608
- Council - $608
Spend the spring upping your marketing game and save 10% on this member only deal! A savings of $68!
All classes are held from 1-4 EST.
This package includes:
Qualified Lead Generation - May 13
Selling Strategies, Techniques and Tips - May 29
How to Craft a Digital Marketing Strategy - June 5
Website Best Practices June 26
Please contact elearninghelp@nahb.org with any questions.
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 05/13/2025 at 1:00 PM (EDT)
Leads are everywhere. But which leads will be qualified sales leads? This course will provide you with the information you need to develop the best-qualified lead-generation campaign to ensure that you and your sales associates will always be able to create business development activities. You will learn effective communication, prospecting and evaluation skills to enhance your ability to obtain the finest and most qualified leads to sustain your growth in any market! This half-day course will take place 1-4 ET
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
After completing this course, participants will be able to:
Develop the ability for preparation to acquire qualified leads and referrals
Analyze the ability to engage to acquire qualified leads and referrals
Develop communication skills to attract, acquire and earn on-going qualified leads and referrals
Illustrate how to create a database, monitor it and refresh it
Demonstrate how to use effective marketing skills to convert prospects into buyers
Attain the ability to provide effective customer service from meeting, through the sale to installation and warranty, to create more qualified leads and sales
NAHB Credit: This course counts for 3 continuing education credits.
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at nahbsupport@nahb.org or 202.266.8313To get access to membership pricing under an employer’s membership, please reach out to our help desk at nahbsupport@nahb.org or 202.266.8313
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
Please contact elearninghelp@nahb.org with any questions.
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 05/29/2025 at 1:00 PM (EDT)
In the competitive and ever-evolving world of real estate and construction, mastering the art of selling is essential for success. The Selling Strategies, Techniques and Tips course will help you gain the foundational knowledge and practical skills needed to excel at sales in the building and development industry. Throughout this course, you will learn effective sales strategies tailored specifically for builders and developers. We will explore key techniques that help you understand your buyers’ wants, build strong relationships and close transactions with confidence. Additionally, we will provide you with valuable tips and insights to enhance your sales approach and achieve your business goals. Whether you are new to sales or looking to refine your existing skills, this course will provide you with the tools and knowledge to thrive in the competitive market. Join us on this journey to becoming a proficient and successful sales professional in the building and development sector This 3-hour course is held from 1-4 ET. Contact elearninghelp@nahb.org with questions.
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
By completing this course, participants will be able to:
- Apply techniques and tips to sell homes, homesites, products and services
- Discover and regulate opportunities to overcome objections
- Explore the art of negotiation and how to maintain parity among prospective buyers and buyers
- Develop essential selling techniques in order of importance: “sell” yourself, your company and finally, your goods and services.
- Demonstrate how to present your communities, homesites and homes with unique marketing and selling propositions
- Examine techniques to provide the best customer service to your prospective buyers, from meeting and greeting through closing and beyond
NAHB Credit: This course counts for 3 continuing education credits.
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at nahbsupport@nahb.org or 202.266.8313
To get access to membership pricing under an employer’s membership, please reach out to our help desk at nahbsupport@nahb.org or 202.266.831
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class). "
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Contains 4 Component(s), Includes Credits Includes a Live Web Event on 06/05/2025 at 1:00 PM (EDT)
A strong marketing foundation is the basis of a successful marketing program, much like a well-built foundation ensures a home stands the test of time. Designed for home builders, this course focuses on building a strong marketing foundation -- your website, branding and content – and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations, social media, video, design, email marketing, photography and graphic design capture and engage today’s consumers. Additional advice on crafting an effective marketing budget is also covered. This 3-hour class will be held from 1-4 ET Contact elearninghelp@nahb.org with questions.
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
After completing this course, participants will be able to:
- Understand the critical role of a strong marketing foundation in the success of a marketing program as it relates to and parallels the importance of a well-built home foundation
- Identify the core components of a marketing foundation in the context of home building, including website development, branding, and content creation.
- Explore effective marketing strategies and tactics to engage potential home buyers and convert them into leads.
- Gain expertise in various marketing tools and techniques, such as public relations, social media, video production, design, email marketing, photography, and graphic design, and understand how they can be used to capture and engage today's consumers
- Identify and foster the principles and best practices for crafting an effective marketing budget that aligns with the specific needs and goals of a home building marketing campaign
- Analyze real-world case studies and examples that demonstrate successful marketing efforts in the home building industry, gaining insights into practical applications of the concepts covered in the course
This course qualifies for 3 continuing education hours with NAHB
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at nahbsupport@nahb.org or 202.266.8313
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
Contact elearninghelp@nahb.org with any questions.
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Contains 4 Component(s), Includes Credits Includes a Live Web Event on 06/26/2025 at 1:00 PM (EDT)
Elevate your digital presence and drive more new home sales. Designed specifically for the home building industry, this overview course will guide you through the essentials of creating a website optimized for lead capture. Learn how to make key technology selections, build trust, and develop compelling calls to action that engage and convert potential home buyers. The course also touches on effective strategies for driving targeted traffic to your site, including SEO, paid search and social media. Whether you're looking to fine-tune your existing website or embarking on a new digital journey, this course offers valuable insights to help you maximize lead generation and turn prospects into home buyers. This 3 hour class will be held from 1-4pm ET Contact elearninghelp@nahb.org with questions
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
After completing this course, participants will be able to:
- Comprehend the importance of elevating digital presence for the home building industry and its impact on new home sales
- Identify the key components of a website optimized for lead capture in the context of the home building industry
- Make informed technology selections to support effective lead generation through a website
- Explore effective methods for driving targeted traffic to a website, including SEO, paid search, geofencing, and social media activities
- Recognize the value of utilizing third-party listing websites as part of a comprehensive digital strategy for home sales.
This course qualifies for 3 continuing education hours with NAHB
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at nahbsupport@nahb.org or 202.266.8313
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
Contact elearninghelp@nahb.org with any questions.
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