This practical webinar for builders and remodelers explored how marketing should help grow a business—not quietly work against it. Participants discovered the most common marketing mistakes residential construction professionals made and learned how to avoid them before they cost leads, credibility, and sales.

From outdated websites and inconsistent branding to weak social media strategies and missed opportunities with online search, the webinar provided clear, actionable guidance that participants could put to work immediately. Attendees learned marketing best practices that attracted customers, strengthened their brand, and helped their business stand out in a crowded market.

Designed for home builders, remodelers, and residential construction professionals, the webinar focused on improving digital marketing, website performance, social media presence, and overall brand strategy.

Whether participants felt their marketing was polished or pieced together with digital duct tape, the webinar helped them identify what was working, what wasn't, and where to focus next to achieve stronger results.

Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

What You’ll Learn 

• Marketing do’s and don’ts for builders and remodelers 
• Common website mistakes that hurt lead generation 
• Social media strategies that engage customers 
• Branding tips to build trust and visibility 
• Easy ways to improve your construction marketing strategy 
• Practical marketing fixes you can implement right away

Who Should Attend 

• Single-family builders 
• Remodelers 
• Sales and marketing professionals in residential construction 
• Business owners looking to strengthen their online presence