AI is reshaping how builders, remodelers and marketers connect with buyers. But using AI effectively takes more than plugging prompts into ChatGPT. 

In this practical webinar, learn how to use AI tools like ChatGPT to strengthen marketing, sales communication and customer engagement without losing the human touch. Discover how to turn AI into a communications coach that helps your team create sharper messaging, stronger buyer journeys and higher-quality leads. 

Explore proven strategies for combining AI with human insight to develop more relevant, conversion-focused content across websites, email campaigns, social media, video scripts and sales conversations. The webinar also uncovers common AI mistakes, myths and overlooked tactics that can make the difference between generic content and messaging that truly connects. 

Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

• Create more effective prompts that generate stronger marketing content 
• Refine AI-generated messaging for authenticity and brand voice 
• Use AI to simulate buyer perspectives and improve customer communication 
• Enhance written and verbal sales messaging 
• Identify the do’s and don’ts of AI-assisted marketing 
• Apply practical AI strategies immediately to improve engagement and conversions 

• Single-family builders 
• Remodelers 
• Multifamily builders and developers 
• Marketing and sales professionals in residential construction