Marketing in the AI Era: The Do' s, The Don'ts, & The Hidden Secrets: Webinar: NAHB|IBS: November 10, 1:00 PM (ET)

Includes a Live Web Event on 11/10/2026 at 1:00 PM (EST)

Your marketing and sales teams are already using AI. The question is, are they using it effectively or just creating more noise? In this session, you will learn how to use AI as a communications coach to strengthen both written and verbal marketing. Discover how to combine AI with human insight to create more relevant, high-performing content that drives qualified conversions across the buyer journey. We'll dispel common myths, share best practices, and reveal hidden secrets to using ChatGPT more effectively, including how to guide outputs with context, refine messaging, and simulate buyer perspectives. Walk away with strategies you can apply immediately.

Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

Meredith Oliver

Meredith Oliver

Chief Marketing Officer

Meredith Communications

Meredith Oliver is The Homebuilder’s Chief Marketing Officer. She is the founder and Chief Marketing Strategist of Meredith Communications, a digital marketing agency specializing in website design, SEO, content, and social media for home builders. For over 25 years, Meredith has helped builders generate leads, drive traffic, and convert online shoppers into buyers. She is the author of FANtastic Marketing 3.0 and FANtastic Selling 3.0, and a 25-time speaker at the International Builders’ Show. Meredith holds a Master’s in Communication, a Bachelor’s in Psychology, and the Certified Speaking Professional® designation. She has served in leadership roles with NAHB’s NSMC, IRM, and PWB councils and earned industry honors, including MIRM of the Year and the Bill Molster Lifetime Achievement Award. She is a member of the National Sales & Marketing Council Board of Trustees and the 2027 Chair of The Nationals. She lives in Raleigh, NC, with her husband, Allen Oliver, also a very active member of local, state, and NAHB. They live with a very naughty, but adorable mini-Australian Labradoodle named Bella. Their son Brady is a freshman at The University of North Carolina Wilmington. Meredith is an aspiring fiction writer who loves college football and listening to audiobooks almost as much as she likes to shop. Follow her on Insta @meredithcomms and @merrybooktrovert.

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Live Event
11/10/2026 at 1:00 PM (EST)  |  60 minutes
11/10/2026 at 1:00 PM (EST)  |  60 minutes
Survey (254032)
4 Questions
Certificate of Completion
Live Viewing: 1.00 Continuing Education credit and certificate available
Live Viewing: 1.00 Continuing Education credit and certificate available