Moving the Buyer’s Journey Online: A How-to Guide for Completing Your Sales Digitally

This webinar will map out the steps and procedures needed to simplify the buying process in the new world of online selling amidst the COVID-19 pandemic. From closing the sale and writing the purchase agreement to getting through the selections process, a panel of industry experts will discuss interactive tools, personalized engagement, and trainings your team should implement, and how to ensure a seamless customer experience. 

Participants in this webinar will:

  • Know what technology is working and the support and training you need to implement a digital sales process.
  • Discover how to map your procedures to ensure a great customer experience.
  • Understand the impact of our efforts from the buyer’s perspective.
  • Learn best practices for creating a virtual selections process.

Speakers: Kimberly Mackey, Founder, and Sales & Marketing Management Consultant of New Homes Solutions Consulting,; Greg Bray, President, Blue Tangerine,; Lisette Minnick, VP of Sales & Marketing for Mattamy Homes, Tampa Division,


NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

Cancellation and Refund Policy:  Registration is open until 3 p.m. ET (12 p.m. PT) on Tuesday, June 30. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on Tuesday, June 30. After that date, no refunds will be issued. Cancellation requests must be submitted to Deborah Krat at

Kimberly Mackey

Founder, Sales & Marketing Management Consultant of New Homes Soltuions

Kimberly Mackey, founder of New Homes Solutions Consulting, has a reputation as someone with real-world SOLUTIONS in a competitive and rapidly changing sales environment. Companies call on Kimberly to set up the processes & systems within the company so that sales is the engine that drives the train rather than running it off the tracks. Because she has such a depth of experience in all disciplines within the building industry, she is highly sought after to help companies to create a Customer Experience Process from lead to customer and throughout the building process. By creating a smooth transition and communication processes, she helps builders to create “Raving Fans.” She is a keynote speaker with 20 years of experience as an executive in the residential home building. She has a proven track record working with Builders and Developers of all sizes –from the local/regional companies to the publicly traded nationals. For more information, visit:

Greg Bray

President, Blue Tangerine

As President of the 25-person agency Blue Tangerine, Greg uses digital marketing to help home builders grow sales. Greg began developing home builder websites in late 1999 and has been hooked ever since. The tools have matured since that time, but one thing hasn’t changed: the goal to grow sales!

In 2006, as VP of Operations for eCalton, Greg purchased the company and achieved his dream of owning his own business, renaming it Blue Tangerine Solutions. In 2014, he partnered with Triad Analytics to expand the agency’s marketing services. In 2017, the companies merged and became today’s Blue Tangerine.

Blue Tangerine is a digital marketing and website development agency that specializes in helping home builders grow their sales. They achieve that goal by helping you build a better website and drive more qualified traffic to the site. Greg considers it a privilege to lead this team of talented professionals.

Greg enjoys teaching the techniques and skills that he’s learned. He can explain complex technical topics in easy to understand language. He has presented at the International Builders' Show (IBS), the Southeast Building Conference, the Best Home Building Practices Summit, as well as other webinars and events. He is proud to be a host of the Home Builder Digital Marketing Summit and Podcast.

Greg has an MBA from North Carolina State University and a BS degree in Computer Science from Brigham Young University. He is Google Ads and Google Analytics certified.

Lisette Minnick

VP of Sales & Marketing for Mattamy Homes

Lisette Minnick is the Vice-president of Sales for the Mattamy Homes, Tampa Division. Lisette is known as a dynamic, motivated, entrepreneurial sales management strategist with a strong, 18+ year record of success in the home building industry. She is adept at driving sales production and improving team and management performance.

Starting her new homes career on the sales floor, she worked her way to the top as an exceptional mentor, trainer, and coach.

She is known for her tenacity, even in a difficult market.

Lisette focuses on increasing profit margins, building strong internal and external customer relationships, and leading a successful sales team. Her experience in creating and implementing innovative marketing strategies to consistently result in overall customer satisfaction while improving efficiencies to enhance performance is part of the reason why she was invited to speak and share with you today.


07/01/2020 at 2:00 PM (EDT)   |  60 minutes
07/01/2020 at 2:00 PM (EDT)   |  60 minutes This webinar starts at 2:00 pm ET. Attendees will be able to login at 1:45 pm ET.
Webinar Evaluation
9 Questions
9 Questions Please fill out the evaluation below with your feedback about the webinar. You must complete the evaluation to receive your Certificate of Completion. Click the link below when you are ready to begin.
Certificate of Completion
1.00 Continuing Education credit  |  Certificate available
1.00 Continuing Education credit  |  Certificate available