AI is your communication MVP, but without the right coaching, your team will be stuck on the sidelines. In this high-impact session for sales and marketing leaders, discover how to train, coach and lead your team to confidently leverage AI across the entire buyer journey from creating standout marketing copy to crafting personalized sales outreach. Learn why AI skills aren't automatic and walk away with a practical playbook packed with Al training tips, essential tools and real-world examples you can put to work immediately. Explore how to elevate messaging, build consistency and use AI to gain a real competitive edge. Lead like a coach. Think like a strategist. And turn AI into your team's secret weapon one message at a time.

Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313

Learning Objectives:

• Learn how to coach your team to use AI tools that improve communication at every stage of the customer journey from first click to follow-up.
• Discover which AI tools to provide your sales and marketing teams and how to train them to use those tools with clarity, creativity and consistency.
• Understand how unified AI-assisted messaging between sales and marketing enhances brand voice, builds trust and improves the overall customer experience.