NAHB | IBS 2026 Education Recording: Budget-Friendly Marketing: 3 Marketing Pros, 3 Builder Sizes, 3 Winning Strategies

The market (and your budget) may be tightening, but that doesn't mean your marketing results have to suffer. In this practical, high-energy session, three expert marketing consultants -- each specializing in working with small, mid-sized or large builders -- share proven strategies that drive results without breaking the bank. Discover how builders of all sizes are maximizing limited resources through smart, high-impact website strategies, social media that builds real connections and content that drives traffic and builds trust. Whether you're a solo builder or part of a national team, walk away with actionable ideas to strengthen your marketing efforts, connect with today's homebuyers and thrive in any market condition.

Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.

Learning Objectives:

  • Develop a no or low-cost marketing campaign designed to compete with builders of a similar size.
  • Learn how to identify trends for successful social media campaigns and blog posts.
  • Leave with tips on successful marketing even when the budget has been cut.

Kevin Weitzel

Kevin Weitzel (Moderator)

Partner

Outhouse

Kevin is a digital assets expert in the home building industry and a Partner at Outhouse. A former professional cyclist, United States Marine, and a former bicycle shop owner, he brings skills learned across a wide breadth of fields to include a very successful tenure in the motorcycle and automotive industry. Co-Host of the Home Builder Digital Marketing Podcast since 2020.

Kelly K. Fink

Kelly K. Fink

Chief Operating Officer

Milesbrand

Kelly Fink is the Chief Operating Officer for Milesbrand based in Sedalia, Colorado. She is a strong advocate for industry involvement at a local and national level and has served in numerous industry leadership positions, including the Atlanta SMC Board of Directors from 2009-2015 and Chairman in 2014 and the NAHB/NSMC Board of Trustees.

Carol L. Morgan, MIRM, CAPS, CSP

Carol L. Morgan, MIRM, CAPS, CSP

President

Denim Marketing

A recognized thought leader in real estate and home builders marketing, Carol Morgan is the founder and president of Denim Marketing, where she leads with strategy, innovation and storytelling. An early adopter of digital trends, Carol has been blogging since 2006, podcasting since 2011 and now pioneers strategies around Google search and AI related to content marketing. Her expertise lies in blending public relations, social media, email marketing, advertising and content marketing into cohesive, ROI-driven strategies that elevate clients’ brands and generate results. One of her favorite mantras is, “It’s fun to have fun, but you have to know how.” Carol is the author of four books, including Social Media Marketing for Your Business Vol. 2, published by Builder Books, and the creator of the nationally ranked website AtlantaRealEstateForum.com, Atlanta’s go-to source for real estate news. Her Atlanta Real Estate Forum Radio podcast spotlights industry leaders, innovators, and changemakers shaping the housing market. Deeply engaged with the National Association of Home Builders (NAHB), Carol has held multiple leadership roles, including chairing the Associates, Public Affairs, Membership and Professional Women in Building committees. She has received numerous honors, including the prestigious 2016 Woman of the Year. She holds the prestigious MIRM (Master in Residential Marketing) designation and advocates for excellence and innovation across the homebuilding industry.

Laura C. Williams, WBENC

Laura C. Williams, WBENC

CEO

InSync Media

Laura Williams is the founder and CEO of InSync Media, a digital marketing firm specializing in growth strategies for home builders and construction businesses. With more than a decade of experience working with builders and specialty contractors, Laura helps companies turn strong operations and local reputation into consistent demand. Her work centers on building marketing systems that generate high-quality leads and deliver a 4–10x return on marketing investment. Laura’s approach is grounded in buyer psychology and real-world industry experience. She understands how builders grow, how buyers evaluate trust, and how to translate that into digital strategies that support revenue and long-term market position. At the International Builders' Show, Laura will share how builders can turn what’s already working in their business into digital visibility, credibility, and momentum.

Key:

Complete
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Available
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IBS 2026 Education On-Demand
Recorded 02/17/2026  |  60 minutes
Recorded 02/17/2026  |  60 minutes
Certificate of Completion (258684)
1.00 Continuing Education credit  |  Certificate available
1.00 Continuing Education credit  |  Certificate available