John Atlee is the owner of Water Doctors, a family-operated water treatment company focused on delivering practical, long-term solutions for residential and commercial water issues. He brings over 15 years of industry experience, specializing in hardwater, iron, drinking water quality, and complex problem water conditions that impact construction and homeowner outcomes. His approach centers on accurate testing, clear education, and recommending systems based on actual need rather than sales pressure, positioning him as  a trusted technical resource for builders and trade partners. Atlee is actively involved in the National Association of Home Builders, contributing to both the Environmental Issues Committee and the Business Management Resources Committee (Formally known as Business Management and Information Technology Committee). He also serves as President of the Water Quality Association of Wisconsin, where he works to improve how water quality is understood and specified across the building industry. His work consistently bridges field-level plumbing expertise with higher-level industry influence, focusing on making water quality a measurable, design-level consideration in residential construction.

Jeffrey Leyden is the Vice President of Residential New Construction at ABC Supply Co., bringing over 25 years of experience in building material distribution, including lumber, building components, and exterior materials. Over the past 15 years with ABC Supply, Jeffrey has led high-performing sales teams through his strong sales management background. He currently oversees a team of 17 Regional Business Managers, guiding national strategy and supporting relationships with the country’s leading home builders.

Michael (Mike) Turowski is a results-driven construction industry leader and the Residential Construction Sales Manager at Werner. Over the last several years, he helped scale Werner’s residential division from \$7.5 million in 2021 to more than \$25.5 million in 2025. With 11.5 years at Werner, Mike has progressed from new business development and large commercial accounts to leading the Residential Construction Sales Team. He serves on the Executive Committee of the Wisconsin Builders Association as Chair of the Emerging Issues Group and is Secretary/Treasurer of the Metropolitan Builders Association of Greater Milwaukee. A consistent attendee of the International Builders’ Show and a multi-time LedgeCon participant, Mike brings practical, up-to-date perspective on the issues shaping residential construction.

Joe Weston serves as Vice President of Cost Forecasting and Pricing at 84 Lumber, bringing more than 27 years of experience across building materials purchasing, manufacturing, cost forecasting, and pricing strategy. He leads a centralized team of more than 20 associates at the company’s Team Headquarters in Eighty Four, Pennsylvania.

Joe and his team support more than 320 facilities across 34 states, delivering comprehensive cost projections and strategic pricing models that serve a wide range of builder segments.

Don Bronchick is a nationally recognized construction executive, consultant, and speaker with more than three decades of hands-on experience in residential construction. Over the course of his career, Don has personally sold more than $300 million in contracts and overseen the installation of work in 68,000+ new homes across multiple markets. Don’s background spans the full construction ecosystem, having operated as a licensed general contractor, subcontractor, dealer, distributor, and manufacturer. He previously held state general contractor licenses in Florida and North Carolina and has built, scaled, and led multiple construction organizations ranging from small regional firms to statewide operations. Today, Don is the founder of BuilderBeast Consulting LLC, where he works with residential subcontractors, builders, and building-materials companies that want to scale aggressively and profitably. His work focuses on sales execution, leadership, culture, risk management, and operational discipline—grounded entirely in real-world experience, not theory or academia. He is also the author of Built from the Ground Up, a practical guide to building profitable, durable construction businesses based on decades of lessons learned in the field. Don is a sought-after speaker at national and regional industry events, known for his candid, no-nonsense approach and deep understanding of what actually works in construction.

David Foster is a seasoned sales and operations leader with a proven track record in homebuilding, cabinetry, and construction-related industries. With more than two decades of experience at national builders like Pulte/Del Webb, he developed a strong foundation in high-performance sales, customer experience, and revenue growth.

Today, David is a driving force behind Highland Cabinetry in Colorado, where he focuses on expanding market share, building high-performing sales teams, and helping contractors and homeowners create high-quality, design-forward spaces.

Known online as “David the Cabinet Guy,” he combines real-world expertise with practical, no-nonsense insights on cabinetry, business growth, and the evolving kitchen and bath market. His approach is rooted in execution, relationship-building, and identifying opportunities others miss—helping both clients and teams achieve measurable results.

Ryan Krueger is the Owner of L.H. Krueger and Son Inc., with nearly 30 years of experience in residential construction. Since starting in 1996, he has built deep expertise in exterior systems including roofing, siding, and gutters, with a strong focus on quality installation and industry best practices. Ryan advanced from field installer to Siding Production Manager, where he oversaw 12 crews and managed materials and quality control. Since 2006, he has led the company as Estimator, Sales Manager, and Owner, overseeing operations, estimating, client relations, vendor negotiations, and sales team leadership. He is an active industry leader, serving on the Milwaukee Metropolitan Builders Association Board of Directors from 2012–2021 and participating in its Dispute Resolution Program since 2008. Nationally, Ryan has been involved with the NAHB Leadership Council since 2017 and currently serves as Vice Chair of the Health and Safety Committee. He has also participated in NAHB Legislative Day since 2018, advocating for the home building industry. A 2026 graduate of the NAHB Leadership Academy, Ryan holds multiple certifications including James Hardie, VSI, GAF Master Elite, and Certified Fortified Roofing Contractor.

Micah is a Production Manager at Stancil Services in the Charlotte, NC area, where he oversees scheduling, field operations, and warranty for an operation projected to complete 4,000–4,500 installs in the Charlotte market this year. He spent six years with Lennar before making the transition to the trade partner side, giving him a unique perspective on how builders and trade partners can work better together. Now a year into his role at Stancil, Micah works daily at the intersection of builder relationships, trade coordination, and operational efficiency. He holds a BS in Construction Management from Ball State University and brings a practical, dual-sided perspective on what trade partners are navigating in today’s market.