Principles of Residential Marketing: Research and Analysis Online

Developing a successful new home community depends on solid market research and planning from start to finish. In this two-part online course, you'll learn the foundation of new home research and analysis and then learn how to apply it through experiential in-person activities.

This self-guided course will help you begin to build the skills necessary to get your single- and multifamily homes to market and continually monitor their success, whether you are a builder, developer, land planner, designer or real estate professional.

By completing this component of the course, you will be able to:

  • Understand roles and responsibilities of builders and developers for development of a community.
  • Define, conduct and compare market research to determine location, product and target market.
  • Understand the macro and micro aspects that must be analyzed for site selection.

Special Instructions: Part 1 (online) must be taken prior to Part 2 (classroom) and the worksheets completed during the online portion must be brought to the classroom portion of the course. Students are strongly encouraged to take Research and Analysis before Strategy and Implementation for the most valuable learning experience if working towards the CMP and/or MIRM designations. Students are encouraged to review the online course a few days in advance of the classroom portion, as the final test builds off both components of the course.

Continuing Education Hours: 6.0

Designations: CMP, MIRM

Continuing Education Credits: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Important Registration Details:

Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive a certificate of completion and credit for this course.  If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

Refund Policy: No refunds are issued for on demand courses upon purchase. 

Any questions or need more information? Please contact ElearningHelp@nahb.org

Key:

Complete
Failed
Available
Locked
Research and Analysis Introduction
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Introduction to Development
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Market Research
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity. Also, if you experience a bad link in the Psychographic Research section of this component, please try: https://segmentationsolutions.nielsen.com/mybestsegments/
Site Selection
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Financial Considerations
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Target Market
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Product and Pricing Strategy
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Revisiting Your Strategy
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Research and Analysis Conclusion
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Course Evaluation
10 Questions
10 Questions Please fill out the evaluation below with your feedback about the course. You must complete the evaluation to receive your Certificate of Completion. Click the link below when you are ready to begin.
Certificate of Completion
6.00 Continuing Education credits  |  Certificate available
6.00 Continuing Education credits  |  Certificate available