Principles of Residential Marketing: Strategy & Implementation Online

Once you've completed the research and analysis that has helped you to identify the best location and product for your target market, you must determine the best approach to communicating to a mass of potential buyers. By incorporating both time-tested strategies and cutting-edge marketing tactics throughout the new home development process from building to marketing to selling you will be able to inspire your buyers to feel like they couldn't possibly live anywhere else.

In this course you'll learn the foundations of how to make the sale through effective marketing strategies. You'll be able to define the role of marketing and sales and be able to take the research and develop an effective marketing strategy that uses the best channels to reach your desired audience. 

By completing this component of the course, you will be able to:

  • Understand the importance of developing and analyzing a marketing strategy.
  • Explain the relationship between marketing, sales and your product.
  • Understand the roles of advertising, promotions and public relations in your sales strategy and identify the various channels for reaching audiences (e.g., digital, print, events).
  • Learn how to determine staffing and sales environment needs.

Special Instructions: Part 1 (online) must be taken prior to Part 2 (classroom) and the worksheets completed during the online portion must be brought to the classroom portion of the course. Students are strongly encouraged to take Research and Analysis before Strategy and Implementation for the most valuable learning experience if working towards the CMP and/or MIRM designations. Students are encouraged to review the online course a few days in advance of the classroom portion, as the final test builds off both components of the course.

Continuing Education Hours: 6.0

Designations: CMP, MIRM

Continuing Education Credits: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Important Registration Details:

Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

Refund Policy: No refunds are issued for on demand courses upon purchase. 

Any questions or need more information? Please contact ElearningHelp@nahb.org.

Credit for Catalog Image: Hallsley, 2016 Best in American Living ™ Awards winner  Photographer: Bryan Chavez 

Key:

Complete
Failed
Available
Locked
Principles of Residential Marketing: Strategy and Implementation Introduction
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. You may also encounter browser errors when trying to view the videos in this course. As browsers phase out Flash, some older elements will no longer function. We will take action to remedy this problem in the future. If you experience this error and cannot view the video, please move forward with the other sections in the course; you will not be penalized for not viewing the videos. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Marketing Plan and Strategy
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. You may also encounter browser errors when trying to view the videos in this course. As browsers phase out Flash, some older elements will no longer function. We will take action to remedy this problem in the future. If you experience this error and cannot view the video, please move forward with the other sections in the course; you will not be penalized for not viewing the videos. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Marketing Mix
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. You may also encounter browser errors when trying to view the videos in this course. As browsers phase out Flash, some older elements will no longer function. We will take action to remedy this problem in the future. If you experience this error and cannot view the video, please move forward with the other sections in the course; you will not be penalized for not viewing the videos. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Special Promotions, Events and Public Relations
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. You may also encounter browser errors when trying to view the videos in this course. As browsers phase out Flash, some older elements will no longer function. We will take action to remedy this problem in the future. If you experience this error and cannot view the video, please move forward with the other sections in the course; you will not be penalized for not viewing the videos. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Sales Environment
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. You may also encounter browser errors when trying to view the videos in this course. As browsers phase out Flash, some older elements will no longer function. We will take action to remedy this problem in the future. If you experience this error and cannot view the video, please move forward with the other sections in the course; you will not be penalized for not viewing the videos. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Sales Staff
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. You may also encounter browser errors when trying to view the videos in this course. As browsers phase out Flash, some older elements will no longer function. We will take action to remedy this problem in the future. If you experience this error and cannot view the video, please move forward with the other sections in the course; you will not be penalized for not viewing the videos. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Initial Results and Corrective Process
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. You may also encounter browser errors when trying to view the videos in this course. As browsers phase out Flash, some older elements will no longer function. We will take action to remedy this problem in the future. If you experience this error and cannot view the video, please move forward with the other sections in the course; you will not be penalized for not viewing the videos. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Strategy and Implementation Conclusion
Begin self-paced component package.
Begin self-paced component package. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser. You may also encounter browser errors when trying to view the videos in this course. As browsers phase out Flash, some older elements will no longer function. We will take action to remedy this problem in the future. If you experience this error and cannot view the video, please move forward with the other sections in the course; you will not be penalized for not viewing the videos. Many of the navigational directions and/or links found in this section may no longer be functional. Please remember to exit the screen at the end of this component to advance to the next section of the activity.
Course Evaluation
10 Questions
10 Questions Please fill out the evaluation below with your feedback about the course. You must complete the evaluation to receive your Certificate of Completion. Click the link below when you are ready to begin.
Certificate of Completion
6.00 Continuing Education credits  |  Certificate available
6.00 Continuing Education credits  |  Certificate available