Once you've completed the research and analysis that has helped you to identify the best location and product for your target market, you must determine the best approach to communicating to a mass of potential buyers. By incorporating both time-tested strategies and cutting-edge marketing tactics throughout the new home development process from building to marketing to selling you will be able to inspire your buyers to feel like they couldn't possibly live anywhere else.

In this course you'll learn the foundations of how to make the sale through effective marketing strategies. You'll be able to define the role of marketing and sales and be able to take the research and develop an effective marketing strategy that uses the best channels to reach your desired audience. 

By completing this component of the course, you will be able to:

• Understand the importance of developing and analyzing a marketing strategy.
• Explain the relationship between marketing, sales and your product.
• Understand the roles of advertising, promotions and public relations in your sales strategy and identify the various channels for reaching audiences (e.g., digital, print, events).
• Learn how to determine staffing and sales environment needs.

Special Instructions: Part 1 (online) must be taken prior to Part 2 (classroom) and the worksheets completed during the online portion must be brought to the classroom portion of the course. Students are strongly encouraged to take Research and Analysis before Strategy and Implementation for the most valuable learning experience if working towards the CMP and/or MIRM designations. Students are encouraged to review the online course a few days in advance of the classroom portion, as the final test builds off both components of the course.

Continuing Education Hours: 6.0

Designations: CMP, MIRM

Continuing Education Credits: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Important Registration Details:

Please note: You will only have until December 2020 to complete the requirements of this course. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

Refund Policy: No refunds are issued for on demand courses upon purchase. 

Any questions or need more information? Please contact ElearningHelp@nahb.org.

Credit for Catalog Image: Hallsley, 2016 Best in American Living ™ Awards winner  Photographer: Bryan Chavez