NAHB Learning
Shop Talk: Inside the Funnel: Marketing Strategies That Move Buyers to a 'Yes' - April 28 @ 1:00 PM ET
Includes a Live Web Event on 04/28/2026 at 1:00 PM (EDT)
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You've aligned the sales team, but what actually moves the buyer forward? This live Shop Talk discussion will explore how builders and their marketing partners can guide that journey with the right messaging, timing, and tools--instead of relying on hope and follow-up alone.
NOTE: This Shop Talk will be recorded for use on NAHB.org. By registering for this discussion, you agree to participate.
Exclusively for Council Members: Free registration for council members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Kelly K. Fink (Moderator)
Chief Operating Officer
Milesbrand
Kelly Fink is the Chief Operating Officer for Milesbrand based in Sedalia, Colorado. She is a strong advocate for industry involvement at a local and national level and has served in numerous industry leadership positions, including the Atlanta SMC Board of Directors from 2009-2015 and Chairman in 2014 and the NAHB/NSMC Board of Trustees.
Christy Beck, CSP, MIRM
Division Manager, Caruso Homes, North Carolina
Christy N. Beck, MIRM, CSP, Broker possesses a solid background in new home sales, management, marketing and training. Her extensive knowledge of the New Homes industry has been gained through her vast experience in positions such as Sr. Vice President of new Homes at Coldwell Banker Howard Perry & Walson, Vice President of Marketing for Bill Clark Homes and Regional Vice President of Sales and Marketing for Sunstar Homes/Lennar Corporation. She is a Master in Residential Marketing (MIRM) and a Certified Sales Professional (CSP). She has held various leadership positions with NAHB and currently serves as the incoming Chair of NSMC and serves on NAHB Education. In January 2017 at the International Builder Show, Christy received the Bill Molster Lifetime Achievement award for her service to NAHB, NSMC and the Institute of Residential Marketing. Locally, she serves on the Board of Directors for the Raleigh-Wake HBA. Christy has been the recipient of numerous sales and marketing awards by the Triangle Sales and Marketing Council (TSMC) MAME awards including Rookie of the Year (1995), Sales Person of the Year (1999) and Silver Marketing Manager of the Year (2001). In 2012 she was named Sales Manager of the Year by the National Association of Home Builders.
Christy joined Caruso Homes in 2017 as the Director of Sales and Marketing to help launch the brand in North Carolina. Recently, Christy was promoted to Division Manager for North Carolina, managing the sales and construction teams for all communities within the Triangle area of North Carolina. She obtained her Bachelor of Arts degree from the University of North Carolina Wilmington and lives in Raleigh, NC with her husband Greg, son Dylan and her golden doodle Harley.
Beth Haynes
Director of Marketing
Regal Builders, LLC.
As the Director of Marketing for Regal Builders, Beth Haynes leads the development and implementation of their strategic marketing efforts for all affiliated organizations and solutions. Haynes has more than 25 years of communications, marketing and sales experience in many corners of the construction industry, including 55+ and multifamily real estate. She currently serves as Chair and Trustee of NAHB’s National Sales and Marketing Council and is a past Chair and Trustee of NAHB’s 55+ Housing Industry Council.
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