NAHB Learning
Shop Talk: One Team, One Experience: Turning Spring Traffic into Sales - REPLAY
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Spring was go-time in new home sales—traffic spiked, leads poured in and prospects moved fast. The builders who won were not just busy; they were aligned. This Shop Talk dove into one of the biggest opportunity areas in home building: how online sales counselors, on-site sales teams and marketing could work together to create a seamless, confidence-building experience for today’s buyer.
This discussion explored how handoffs really happened (and where they broke down), how messaging stayed consistent from first click to initial visit and how teams stayed connected during the spring surge to drive qualified leads and sales.
NOTE: This Shop Talk was recorded for use on NAHB.org. By registering for this discussion, participants agreed to participate.
Free registration was available for all after login. Those who had not set up their NAHB account were directed to visit: www.nahb.org/register or call 202.266.8313.
This Shop Talk was part of NAHB’s New Homes Month Toolkit.
Kelly K. Fink (Moderator)
Chief Operating Officer
Milesbrand
Kelly Fink is the Chief Operating Officer for Milesbrand based in Sedalia, Colorado. She is a strong advocate for industry involvement at a local and national level and has served in numerous industry leadership positions, including the Atlanta SMC Board of Directors from 2009-2015 and Chairman in 2014 and the NAHB/NSMC Board of Trustees.

Sam Barkan
New Home Specialist
Chesapeake Homes
Sam Barkan is a New Home Specialist with Chesapeake Homes and is based in Norfolk, Va. He is also the 2025 Gold Award winner for Rookie Sales Professional of the Year for NAHB's The Nationals.
Felicia Berry
Online Sales Counselor
Viera Builders
Felicia Berry is an online sales counselor with Viera Builders, Inc., based in Viera, Florida. She is also the 2025 Gold Award winner for Online Sales Counselor of the Year for NAHB's The Nationals.
Leah K. Fellows
Founder
Blue Gypsy, Inc.
Leah Fellows is a national online sales counselor trainer and consultant, as well as the founder of Blue Gypsy, Inc. She works with builders to help hire, train and implement new online sales programs and evaluate and improve their existing programs.
Kimberly Mackey
Founder, Sales & Marketing Management Consultant of New Homes Soltuions
Kimberly Mackey, founder of New Homes Solutions Consulting, has a reputation as someone with real-world SOLUTIONS in a competitive and rapidly changing sales environment. Companies call on Kimberly to set up the processes & systems within the company so that sales is the engine that drives the train rather than running it off the tracks. Because she has such a depth of experience in all disciplines within the building industry, she is highly sought after to help companies to create a Customer Experience Process from lead to customer and throughout the building process. By creating a smooth transition and communication processes, she helps builders to create “Raving Fans.” She is a keynote speaker with 20 years of experience as an executive in the residential home building. She has a proven track record working with Builders and Developers of all sizes –from the local/regional companies to the publicly traded nationals.
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