Shop Talk: Smarter, Faster, Better: How Remodelers Are Using AI Right Now - REPLAY

A peer-driven look at AI tools that made remodeling work easier — from estimating and scheduling to client communication and marketing. Participants shared which tools worked on the job, exchanged quick wins and discussed which tools were worth a second look.

NOTE: This Shop Talk was recorded for use on NAHB.org. By registering for this discussion, participants agreed to participate.

Exclusively for NAHB Members & Credential Holders: Free registration was available for members after login. Those who had not set up their NAHB account were directed to visit www.nahb.org/register or call 202.266.8313.

This Shop Talk was part of NAHB's National Home Remodeling Month (sponsored by Buildertrend).




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Vince Butler, GMR, GMB, CAPS

Vince Butler, GMR, GMB, CAPS (Moderator)

President, Butler Brothers Corporation

Vince Butler, GMR, GMB, CAPS is a second-generation builder and remodeler from Northern Virginia, a nationally recognized speaker and an NAHB Master Instructor.

Alex Aitken

Alex Aitken

Executive Director, Market Strategy

M&M Glass Company

Alex Aitken is the Executive Director of Market Strategy for M&M Glass Company, which is based in Baton Rouge, Louisiana.

Grace Mase

Grace Mase

Founder & CEO

HomeRES.ai

Grace Tsao Mase is a seasoned construction professional with over 25 years of hands-on experience in residential building, project management, and construction technology. She is the founder and CEO of HomeRES.ai, an AI platform built specifically to help residential contractors capture more revenue and build more resilient homes.

As a Yale-trained architect holding five contractor licenses across multiple jurisdictions, Grace understands the realities of running a contracting business. She founded HomeRES after seeing contractors leave billions in available incentives on the table, not because they didn't want the money, but because the process was too complicated and time-consuming.

Grace approaches the industry with deep respect for contractors as independent business owners who value practical solutions and proven results. Her focus is straightforward: helping contractors earn more, win more bids, and build businesses that thrive in any market.

Grace holds three U.S. patents and is the author of "AI for Residential Construction" (NAHB, 2026) and "Revivify Your Home" (Archway, 2019). She's committed to helping contractors leverage technology to create real value for their businesses, their clients, and their communities.

Paul Wurth

Paul Wurth

CEO/Founder

Assembli

Paul Wurth is a pioneering force in construction technology, with over 15 years of experience transforming how the construction industry leverages digital solutions. As the CEO and Founder of Assembli AI, Paul leads the charge in developing AI-native technologies that are revolutionizing construction operations and efficiency. During his remarkable 14-year tenure at Buildertrend, Paul rose from VP of Sales to become the company's first Evangelist, where he hosted the industry-leading podcast "The Building Code" and established himself as a prominent thought leader in construction technology. Paul's expertise spans across sales leadership, marketing strategy, and business development, with a particular focus on serving small to medium-sized contractors – a segment often overlooked by traditional construction solutions. His approach combines deep industry knowledge with a forward-thinking vision for how artificial intelligence can solve real-world construction challenges. Based in Omaha, Nebraska, Paul continues to drive innovation in the construction industry through Assembli AI, where he focuses on creating intuitive, powerful tools that enhance quality, speed, and efficiency for construction professionals. He is frequently sought after as a speaker and thought leader in construction technology and digital transformation.

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Shop Talk Replay
Select the "View On-Demand Recording" button to begin.  |  60 minutes
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Certificate of Completion
1.00 Continuing Education credit  |  Certificate available
1.00 Continuing Education credit  |  Certificate available