Social Media Marketing for Your Business – Live Online 2022 (March 31, April 7)

  • Registration Closed

This course is designed to help companies think strategically about social media and how it fits into the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to the website.

The world has changed; it is no longer enough to just be online. Millennials have changed the game for all generations. The sales process is about the user experience, so make it fun!

Most companies have a website, Facebook and Twitter pages and various other social media accounts. Often what they are missing is the strategy to make them work together and produce results that meet goals. This course will help participants to craft a marketing plan that includes social media as a key component.

Participants in this course will be able to:

  • Identify the fundamentals of a sound marketing foundation
  • Recognize how social media relates to the company’s marketing foundation
  • Use content calendars to effectively plan and maintain a strategic program
  • Identify and engage the right audience
  • Discover how to start conversations today for sales tomorrow

Instructor: Carol L. Morgan, MIRM, CAPS, CSP, President, Denim Marketing  

Course Length: 6 hours

NAHB Continuing Education: 6 hours for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

Important Registration Details: 

Please note: You have one year after purchase to access the materials associated with this course.

This course is non‐transferrable. Do not use another individual’s login information to register for this course. You must log in to nahb.org as yourself to receive a certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now. 

After you have participated in all three live sessions, you must take a timed, one-hour skills check and earn a score of 70% or higher to receive course credit. If you do not pass, you have one opportunity to retake it. Once you have passed the skills check and completed the course evaluation, you can print out your certificate of completion.

Cancellation and Refund Policy: Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday March 30. Cancellations will also be accepted until 3 p.m.  ET (12 p.m. PT) on Wednesday, March 30. After that date, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to [email protected]. 

Carol L. Morgan, MIRM, CAPS, CSP

Carol L. Morgan, MIRM, CAPS, CSP

President

Denim Marketing

A recognized thought leader in real estate and home builders marketing, Carol Morgan is the founder and president of Denim Marketing, where she leads with strategy, innovation and storytelling. An early adopter of digital trends, Carol has been blogging since 2006, podcasting since 2011 and now pioneers strategies around Google search and AI related to content marketing. Her expertise lies in blending public relations, social media, email marketing, advertising and content marketing into cohesive, ROI-driven strategies that elevate clients’ brands and generate results. One of her favorite mantras is, “It’s fun to have fun, but you have to know how.” Carol is the author of four books, including Social Media Marketing for Your Business Vol. 2, published by Builder Books, and the creator of the nationally ranked website AtlantaRealEstateForum.com, Atlanta’s go-to source for real estate news. Her Atlanta Real Estate Forum Radio podcast spotlights industry leaders, innovators, and changemakers shaping the housing market. Deeply engaged with the National Association of Home Builders (NAHB), Carol has held multiple leadership roles, including chairing the Associates, Public Affairs, Membership and Professional Women in Building committees. She has received numerous honors, including the prestigious 2016 Woman of the Year. She holds the prestigious MIRM (Master in Residential Marketing) designation and advocates for excellence and innovation across the homebuilding industry.

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Key:

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Available
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Session 1
03/31/2022 at 1:00 PM (EDT)  |  180 minutes
03/31/2022 at 1:00 PM (EDT)  |  180 minutes
You must register to access.
Discussion
Make 1 discussion post to continue.
Make 1 discussion post to continue. Homework
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Session 2
04/07/2022 at 1:00 PM (EDT)  |  180 minutes
04/07/2022 at 1:00 PM (EDT)  |  180 minutes
You must register to access.
Social Media Audit
Open to download resource.
Open to download resource. Here's the document that has information for the Social Media Audit. You should choose one of your platforms and audit it, you can use Facebook or any of the other listed here. Please share your insights on the discussion board, or questions you discover while doing your audit. Good Luck!
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Social Media Marketing for Your Business - Course Test
25 Questions  |  2 attempts  |  60 minute limit  |  18/25 points to pass
25 Questions  |  2 attempts  |  60 minute limit  |  18/25 points to pass After you have participated in all of the webinars, you may take the test. You must score 70% or higher on the test, then complete the Evaluation below, to receive your Certificate of Completion. The test is timed. You will have 1 hour to complete the test.
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Course Evaluation
11 Questions
11 Questions Please fill out the evaluation with your feedback about the course. You must complete the evaluation to receive your Certificate of Completion.
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Certificate of Completion
6.00 Continuing Education credits  |  Certificate available
6.00 Continuing Education credits  |  Certificate available
You must register to access.