Social Media Marketing for Your Business – Live Online 2022 (Nov 29, Dec 6, 13)

Includes a Live Web Event on 12/06/2022 at 1:00 AM (EST)

  • Registration Closed

This is a high participation course. Please ensure your camera and microphone are working before the start of class. 

This course is designed to help companies think strategically about social media and how it fits into the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to the website.

The world has changed; it is no longer enough to just be online. Millennials have changed the game for all generations. The sales process is about the user experience, so make it fun!

Most companies have a website, Facebook and Twitter pages and various other social media accounts. Often what they are missing is the strategy to make them work together and produce results that meet goals. This course will help participants to craft a marketing plan that includes social media as a key component.

Participants in this course will be able to:

  • Identify the fundamentals of a sound marketing foundation
  • Recognize how social media relates to the company’s marketing foundation
  • Use content calendars to effectively plan and maintain a strategic program
  • Identify and engage the right audience
  • Discover how to start conversations today for sales tomorrow

Instructor: Carol L. Morgan, MIRM, CAPS, CSP, President, Denim Marketing  

Course Length: 6 hours

NAHB Continuing Education: 6 hours for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

This course is non‐transferrable. Do not use another individual’s login information to register for this course. You must log in to nahb.org as yourself to receive a certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now. 

After you have participated in all three live sessions, you must take a timed, one-hour skills check and earn a score of 70% or higher to receive course credit. If you do not pass, you have one opportunity to retake it. Once you have passed the skills check and completed the course evaluation, you can print out your certificate of completion. You will have access to the test for 60 days after the completion of the classes.

Cancellation and Refund Policy: Cancellations will also be accepted until 24 hours before the class is scheduled to begin. After that date, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to ElearningHelp@nahb.org. 

Key:

Complete
Failed
Available
Locked
Session 1
11/29/2022 at 1:00 PM (EST)   |  180 minutes
11/29/2022 at 1:00 PM (EST)   |  180 minutes
Discussion
Make 1 discussion post to continue.
Make 1 discussion post to continue. Homework
Session 2
12/06/2022 at 1:00 AM (EST)   |  180 minutes
12/06/2022 at 1:00 AM (EST)   |  180 minutes
Social Media Audit
Open to download resource.
Open to download resource. Here's the document that has information for the Social Media Audit. You should choose one of your platforms and audit it, you can use Facebook or any of the other listed here. Please share your insights on the discussion board, or questions you discover while doing your audit. Good Luck!
Social Media Marketing for Your Business - Course Test
25 Questions  |  2 attempts  |  60 minute limit  |  18/25 points to pass
25 Questions  |  2 attempts  |  60 minute limit  |  18/25 points to pass After you have participated in all of the webinars, you may take the test. You must score 70% or higher on the test, then complete the Evaluation below, to receive your Certificate of Completion. The test is timed. You will have 1 hour to complete the test.
Course Evaluation
12 Questions
12 Questions Please fill out the evaluation with your feedback about the course. You must complete the evaluation to receive your Certificate of Completion.
Certificate of Completion
6.00 Continuing Education credits  |  Certificate available
6.00 Continuing Education credits  |  Certificate available