Stop Being Social and Start Selling!

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Go beyond being social with your social networks. In this webinar replay, you will learn how to drive real, measurable results on Facebook: increased walk-in and online traffic, appointments and sales! To get real results, you need to go way beyond simply hitting the “boost” button. International Builders’ Show® speaker, marketing expert and author Kevin Oakley will give you step-by-step instructions on how to get the outcomes you desire.

Participants in this webinar replay will:

Examine how to develop a simple yet thorough paid Facebook strategy that drives quality traffic.
Explore the different ad types that Facebook offers, and which work best in different situations.
Gain an understanding of what your ads must include to be effective.
Describe how to integrate your paid and organic social efforts to complement each other.

Speaker(s): Kevin Oakley, Do You Convert

NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

Cancellation and Refund Policy: No refunds are issued for webinar replays upon purchase. However, NAHB regularly reviews these products and reserves the right to remove replays that are no longer current. If you are unable to view a replay during your 12-month access period, please contact Deborah Krat at EdWebinars@nahb.org.

Kevin Oakley

Do You Convert

Kevin Oakley has over 12 years of experience running marketing and sales operations for home builders of all shapes, sizes, and areas of expertise. Kevin has worked for two different multi-billion dollar revenue builders as well as for a private family owned builder. During his two years with NVR, a top 5 home builder, Kevin had full operational responsibility for land, construction, and sales for two home building divisions in the Pittsburgh MSA. While at Heartland Homes, Kevin’s management helped to grow sales by 15-20% each year during the downturn from 2008 – 2012 while simultaneously shrinking the marketing budget each year. Kevin’s extensive background and time spent in the trenches allows him to uniquely connect with the challenges you face in today’s market. From launching new communities, increasing online lead volume or conversion, improving your customer’s experience, lowering marketing costs, web design, and so much more – he has a strategy for success. Kevin speaks regularly at the International Builder’s Show and Pacific Coast Builder’s Conference as well as select local home building associations and home building companies looking to gain an edge over the competition. Kevin is the author of Presale Without Fail: The Secret to Launching New Communities and Phases with Maximum Results.