NAHB Learning
Systems for Strategic Sales Pricing: Maximize Builder Profits Without Sacrificing Sales: Webinar: NAHB: September 30, 3:00 PM (ET)
Includes a Live Web Event on 09/30/2026 at 3:00 PM (EDT)
-
You must log in to register
- Prices available after logging in
Every pricing decision impacts your bottom line. Yet many builders lose profit through inconsistent pricing, underpriced custom requests and unnecessary discounting. A strategic pricing system helps you protect your margins while staying competitive in today's market.
In this session, discover a proven three-tiered sales pricing system that helps builders price homes, options and custom requests with confidence. Learn how to create consistent pricing rules, forecast pricing despite changing material costs and manage price locks without eroding profitability. Leave with practical systems you can implement immediately to improve pricing discipline, strengthen financial forecasting and increase profits across every home you sell.
Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
What You'll Learn in This Strategic Sales Pricing Webinar
How to implement a three-tiered pricing system that improves consistency and maximizes profit margins across homes, options and upgrades.
Best practices for pricing custom requests and upgrades, so they remain profitable while delivering value to home buyers.
How to forecast sales prices, manage price locks and account for changing construction costs with greater confidence.
Strategies to reduce unnecessary discounts and create disciplined pricing processes that protect builder profitability.
Practical steps to implement a systematic pricing model within 30 days.
Why This Session Matters
As construction costs continue to fluctuate and buyers expect greater customization, pricing has become one of the most important drivers of profitability. Without a consistent pricing strategy, builders often leave money on the table through underpriced options, costly customizations and reactive discounting.
This session provides a repeatable framework for creating pricing discipline across your organization. Learn how to streamline pricing decisions, improve forecasting accuracy and protect your margins while continuing to deliver competitive value to customers.
Who Should Attend
This session is ideal for residential construction professionals responsible for pricing, sales strategy or profitability, including:
Home builders.
Sales managers.
Sales consultants.
Estimators.
Anyone responsible for pricing homes, options or custom upgrades.
Whether you're looking to improve margins, create pricing consistency or strengthen your sales process, gain practical systems you can apply immediately.
Brian Murphy (Moderator)
Owner
Educating Builder
Brian Murphy’s career has been built on two foundations; discipline and craft. A former USMC scout sniper, he brings the same precision, patience and attention to detail that his service in the Marine Corps demanded—qualities that carry naturally into building work done right the first time.
A third-generation carpenter, Murphy grew up in building and has since worked across every aspect of the industry: general contractor, home builder and real estate developer. His company, Murphy Homes Design Build based in Evansville, Indiana is where he does the majority of his work and where he applies his unusually complete view of how a project from raw ground to finished home and the demands of working and motivating the skilled workforce along every step of the way.
Today, Brian gives a lot of his attention to the next generation. As owner of Educating Builder, Murphy advocates for expanded construction-based education in high schools, working to connect students to careers that offer real wages, real skills, and real ownership over their futures. He is a NAHB train-the-trainer, a craft skill professional, and an educator who teaches from job-site experience rather than theory alone.
He is currently pursing a Master of Science in Career and Technical Education and finalizing his application for NAHBs Certified Master Builder Program Designation—credentials that formalize what he has spent a carer practicing: that building people and building structures are the same discipline.
Jason French
Consultant
SMA Consulting
Key:
Complete
Next
Failed
Available
Locked
CONNECT WITH NAHB