Every pricing decision impacts your bottom line. Yet many builders lose profit through inconsistent pricing, underpriced custom requests and unnecessary discounting. A strategic pricing system helps you protect your margins while staying competitive in today's market.

In this session, discover a proven three-tiered sales pricing system that helps builders price homes, options and custom requests with confidence. Learn how to create consistent pricing rules, forecast pricing despite changing material costs and manage price locks without eroding profitability. Leave with practical systems you can implement immediately to improve pricing discipline, strengthen financial forecasting and increase profits across every home you sell.

Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.

What You'll Learn in This Strategic Sales Pricing Webinar
How to implement a three-tiered pricing system that improves consistency and maximizes profit margins across homes, options and upgrades.
Best practices for pricing custom requests and upgrades, so they remain profitable while delivering value to home buyers.
How to forecast sales prices, manage price locks and account for changing construction costs with greater confidence.
Strategies to reduce unnecessary discounts and create disciplined pricing processes that protect builder profitability.
Practical steps to implement a systematic pricing model within 30 days.

Why This Session Matters
As construction costs continue to fluctuate and buyers expect greater customization, pricing has become one of the most important drivers of profitability. Without a consistent pricing strategy, builders often leave money on the table through underpriced options, costly customizations and reactive discounting.

This session provides a repeatable framework for creating pricing discipline across your organization. Learn how to streamline pricing decisions, improve forecasting accuracy and protect your margins while continuing to deliver competitive value to customers.

Who Should Attend
This session is ideal for residential construction professionals responsible for pricing, sales strategy or profitability, including:

Home builders.
Sales managers.
Sales consultants.
Estimators.
Anyone responsible for pricing homes, options or custom upgrades.

Whether you're looking to improve margins, create pricing consistency or strengthen your sales process, gain practical systems you can apply immediately.