Mollie Elkman is a thought leader on marketing for the home building industry. She specializes in understanding the consumer experience and creating successful, traffic-driving advertising programs for builders from coast to coast. Mollie is an international speaker on all subjects relating to marketing for the building industry, with audiences ranging from small team training sessions to large conferences, including National Association of Home Builders, the International Builders Show, regional Home Builder Association conferences, the Pacific Coast Builders Conference, and NAHB 20 Clubs. Mollie’s commitment to understanding the consumer experience and what motivates home buyers to action is widely known in the industry. She has an infectious passion for marketing new homes and is driven by the opportunity to help builders succeed. Prior to joining Group Two, Mollie learned the ins and outs of the advertising world at two leading creative agencies located in Florida and Southern California. She has worked on large and successful campaigns for companies within a variety of industries.

Jeff Shore is the founder and CEO of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs. Jeff is a top-selling author and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speakers Group. With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the minds of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s sales training clients generated over $93 billion in revenue last year. He resides in Northern California with his wife Karen. When he isn’t on a stage or on an airplane you can find him doting on his adorable gang of grandchildren, serving at his local church, or getting some ice time at the local rink where he plays in a competitive hockey league.