NAHB Learning
The Growing Demand for ADUs: What Builders & Remodelers Need to Know: Webinar: July 22, 2:00 PM (ET)
Includes a Live Web Event on 07/22/2026 at 2:00 PM (EDT)
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Accessory Dwelling Units (ADUs) are gaining attention as homeowners seek flexible housing solutions supporting aging in place and caregiving needs. As demand for diverse housing options continues to grow, builders and remodelers have new opportunities to help homeowners maximize the functionality and value of their properties.
In this webinar, Shannon Guzman, Senior Director, Housing and Livable Communities from AARP Public Policy Institute, will share insights from recent national research on consumer housing preferences and interest in ADUs.
Gain a better understanding of emerging housing trends, opportunities to serve a broader range of clients and discover practical resources that support ADU planning and development in communities.
Sign up to identify builder and remodeler opportunities for ADUs
Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
What You’ll Learn in the ADU Webinar
- Identify opportunities for builders and remodelers by examining recent research on consumer awareness, interest and motivations related to ADUs and flexible housing options.
- How to meet evolving market demand using the universal design features and accessibility considerations that homeowners increasingly value.
- Ways to navigate common ADU planning and permitting hurdles and identify resources that can help you guide clients through successful ADU projects.
- How to support individuals and communities in planning, permitting, and developing ADUs with free ADU resources, including guides, model policies and homeowner tools.
Who Should Attend this ADU Webinar
This webinar is designed for residential construction professionals interested in expanding their knowledge of ADUs and evolving housing preferences, including:
- Home builders
- Remodelers
- Aging-in-place specialists
- Residential designers and architects
- Developers
- Land-use and housing professionals
- Building industry sales and marketing professionals
- Anyone interested in housing trends, accessibility and flexible living solutions
Shannon Guzman
Director, Housing and Livable Communities Family, Home and Community
AARP Public Policy Institute
Shannon Guzman, MA, MCP, is the director, housing and livable communities with the AARP Public Policy Institute, where she is also a strategy lead for the enterprise Livable Communities and Housing issue area, works on housing and livable communities policy as well as building innovative partnerships in the housing space. She provides policy analysis and guidance and develops resources to inform community members and assist local decision makers in their efforts to support residents who want to age in place. Before joining AARP, Guzman was a senior planner in county government in Maryland. She has experience in international development, film and television, and the 401(k) industry. She holds a master’s degree in community planning, a master’s degree in communications, culture and technology and a bachelor’s degree in Spanish.
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