The Growing Demand for ADUs: What Builders & Remodelers Need to Know: Webinar: REPLAY

Accessory Dwelling Units (ADUs) gained attention as homeowners sought flexible housing solutions that supported aging in place and caregiving needs. As demand for diverse housing options continued to grow, builders and remodelers found new opportunities to help homeowners maximize the functionality and value of their properties.

In this webinar, Shannon Guzman, Senior Director, Housing and Livable Communities at the AARP Public Policy Institute, shared insights from recent national research on consumer housing preferences and interest in ADUs.

Participants gained a better understanding of emerging housing trends, explored opportunities to serve a broader range of clients, and discovered practical resources that supported ADU planning and development in communities.

Attendees identified opportunities for builders and remodelers to incorporate ADUs into their businesses.

Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.

What Participants Learned in the ADU Webinar

  • Participants identified opportunities for builders and remodelers by examining recent research on consumer awareness, interest and motivations related to ADUs and flexible housing options.
  • They learned how to meet evolving market demand by incorporating the universal design features and accessibility considerations that homeowners increasingly valued.
  • They explored ways to navigate common ADU planning and permitting hurdles and identified resources that could help guide clients through successful ADU projects.
  • They discovered how to support individuals and communities in planning, permitting and developing ADUs using free ADU resources, including guides, model policies and homeowner tools.

Who Attended This ADU Webinar
This webinar was designed for residential construction professionals interested in expanding their knowledge of ADUs and evolving housing preferences, including:

  • Home builders
  • Remodelers
  • Aging-in-place specialists
  • Residential designers and architects
  • Developers
  • Land-use and housing professionals
  • Building industry sales and marketing professionals
  • Anyone interested in housing trends, accessibility and flexible living solutions

Shannon Guzman

Shannon Guzman

Director, Housing and Livable Communities Family, Home and Community

AARP Public Policy Institute

Shannon Guzman, MA, MCP, is the director, housing and livable communities with the AARP Public Policy Institute, where she is also a strategy lead for the enterprise Livable Communities and Housing issue area, works on housing and livable communities policy as well as building innovative partnerships in the housing space. She provides policy analysis and guidance and develops resources to inform community members and assist local decision makers in their efforts to support residents who want to age in place. Before joining AARP, Guzman was a senior planner in county government in Maryland. She has experience in international development, film and television, and the 401(k) industry. She holds a master’s degree in community planning, a master’s degree in communications, culture and technology and a bachelor’s degree in Spanish.

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