Understanding Today’s New Home Buyer: Insights, Influences & Latest Trends
What do new home buyers really want and how can you leverage buyer behavior to attract home shoppers? Mary Kaye O’Brien, Zillow Group’s Director of Insights, and Paige Shipp, Metrostudy’s Consumer Segmentation Expert, will explore the preferences of buyers and discuss how builders can capitalize on consumer demand. Mary Kaye will share insights from the 2018 Zillow Group Consumer Housing Trends Report - data that helps builders understand consumer search habits and buying preferences. Paige will dive into the needs of consumers at different life phases so attendees can identify, target and activate buyers. Using Metrostudy methodology and Neustar data, she’ll offer an overview how to apply trends into construction and marketing.
Participants in this webinar replay will:
- Identify the new construction buyer – who are they, how do they differ from resale buyers, and how are they shopping for homes?
- Illustrate and improve techniques for targeting the consumer groups that are most likely to purchase new construction homes.
- Select specific design elements, features and options that appeal to new home buyers.
- Mary Kaye O’Brien, Director of Insights, Zillow Group
- Paige Shipp, Consumer Segmentation Expert, Metrostudy
NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.
Cancellation and Refund Policy: No refunds are issued for webinar replays upon purchase. However, NAHB regularly reviews these products and reserves the right to remove replays that are no longer current. If you are unable to view a replay during your 12-month access period, please contact Deborah Krat at EdWebinars@nahb.org.
Mary Kaye O’Brien
Director of Insights, Zillow Group
Mary Kaye has over 30 years of experience helping companies create holistic views of their customers and brands using a variety of research techniques and leveraging these insights to help drive decision-making and innovation across all aspects of the business. Prior to joining Zillow Group, Mary Kaye was a vice president at Ipsos Research, where she led consumer research efforts on behalf of many innovative brands.
Regional Director, Metrostudy
Located in Dallas-Ft. Worth, Paige Shipp works with home builders, developers and lenders to make informed decisions by analyzing and interpreting Metrostudy’s extensive proprietary data and research. Paige has been a local real estate professional for over 16 years. As a land planner and landscape designer, Paige played an instrumental role in creating communities for some of DFW’s largest developers and builders.