Sara Williams is a 20+ year veteran of the new home industry, with a career that bridges builder sales, marketing, and proptech innovation. From launching award-winning online sales programs to advising startups transforming housing, she’s built a reputation for driving strategic growth through smart systems, bold ideas, and strong relationships. Sara was one of the original online sales pioneers—earning the first national Online Sales Counselor (OSC) award from NAHB in 2013. She’s since trained and mentored hundreds across the builder and proptech space, launched the first digital sales and marketing Facebook community of its kind in 2015, and created industry-shaping content on lead conversion and compensation. In 2025, she launched Aras&Co, where she partners with builders, proptech companies, and industry leaders as a fractional CMO/CRO, growth advisor, and tech consultant. Whether she’s guiding a go-to-market strategy, coaching the industry on artificial intelligence, or helping a team modernize their sales systems, Sara is all about creating momentum that turns into measurable success.