Website Best Practices for Maximum Lead Generation - Live Online 2023 - November 28

  • Registration Closed

This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.  

Due to the live, interactive nature of this course, no recordings will be available. 

After completing this course, participants will be able to: 

  • Comprehend the importance of elevating digital presence for the home building industry and its impact on new home sales
  • Identify the key components of a website optimized for lead capture in the context of the home building industry
  • Make informed technology selections to support effective lead generation through a website
  • Explore effective methods for driving targeted traffic to a website, including SEO, paid search, geofencing, and social media activities
  • Recognize the value of utilizing third-party listing websites as part of a comprehensive digital strategy for home sales.

This course qualifies for 3 continuing education hours with NAHB

Important Registration Details:   

This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to as yourself to receive your certificate of completion and credit for this course. If you are not registered on, create your login  now. If you are having issues with your login, please contact our help desk at or 202.266.8313 

You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.  

Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).  

Contact with any questions.

Greg Bray

President, Blue Tangerine

As President of the 25-person agency Blue Tangerine, Greg uses digital marketing to help home builders grow sales. Greg began developing home builder websites in late 1999 and has been hooked ever since. The tools have matured since that time, but one thing hasn’t changed: the goal to grow sales!

In 2006, as VP of Operations for eCalton, Greg purchased the company and achieved his dream of owning his own business, renaming it Blue Tangerine Solutions. In 2014, he partnered with Triad Analytics to expand the agency’s marketing services. In 2017, the companies merged and became today’s Blue Tangerine.

Blue Tangerine is a digital marketing and website development agency that specializes in helping home builders grow their sales. They achieve that goal by helping you build a better website and drive more qualified traffic to the site. Greg considers it a privilege to lead this team of talented professionals.

Greg enjoys teaching the techniques and skills that he’s learned. He can explain complex technical topics in easy to understand language. He has presented at the International Builders' Show (IBS), the Southeast Building Conference, the Best Home Building Practices Summit, as well as other webinars and events. He is proud to be a host of the Home Builder Digital Marketing Summit and Podcast.

Greg has an MBA from North Carolina State University and a BS degree in Computer Science from Brigham Young University. He is Google Ads and Google Analytics certified.


Live Class
11/28/2023 at 2:00 PM (EST)  |  180 minutes
11/28/2023 at 2:00 PM (EST)  |  180 minutes
15 Questions  |  1 attempt  |  11/15 points to pass
15 Questions  |  1 attempt  |  11/15 points to pass
6 Questions
3.00 credits  |  Certificate available
3.00 credits  |  Certificate available