This course is designed to help companies think strategically about social media and how it fits into the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to the website. This course will help participants to craft a marketing plan that includes social media as a key component. The course takes place over three consecutive Tuesdays, 1-3 p.m. ET. Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, Sept. 30.

Identify opportunities to build and diversify your business. This course examines more than 25 different opportunities within the construction industry that are ideal for expansion. Explore the different approaches and options diversification allows, including commercial building, remodeling, special use structures and institutional projects. You'll analyze the factors that affect success in diversification and learn the due diligence steps to take when preparing to diversify. The course takes place on Tuesday, October 20 & 27, 1-4 p.m. ET. Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, October 19th.

Becoming a land developer is not for the meek. But successful land development can substantially increase revenue and profit for smaller builders. This course will introduce participants to the land acquisition and development process and explore the crucial first steps to becoming a successful developer. You will develop strategies for finding land development opportunities for small projects (2 – 50 lots) and discuss which business structure is best for your business. Presented in a three-hour live online format, participants will get a balanced perspective on what it takes to develop land and, more importantly, learn approaches to limit risk and maximize profits. The level of content in this course is for the novice learner. The course takes place on Thursday, October 29, 1-4 p.m. ET. Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, October 28th.

This course will explore the today’s home buyers. Who are they? How do they think? What affects their buying decision? There are a variety of buyer profiles for new home purchases. As new home sales professionals, we first identify our buyer profile and then we must understand what motivates those who fit that profile to be effective in sales and marketing. The course takes place over three consecutive Tuesdays, Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, November 2.

Take the next step to becoming a small volume land developer by exploring actual site planning and preliminary platting. In this course, you will learn about the typical approval and final platting process through a governing authority. We will also discuss construction of improvements and getting the property ready to sell or develop. Presented in a three-hour live online format, the level of content in this course is for individuals new to the land development process. The course takes place on Thursday, November 5, 1-4 p.m. ET. Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, November 4.