Today’s customers are demanding, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage potential customers, clients and referral partners. The course takes place over three consecutive Tuesdays, 1-3 p.m. ET. Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, Sept. 9.

This course is designed to help companies think strategically about social media and how it fits into the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to the website. This course will help participants to craft a marketing plan that includes social media as a key component. The course takes place over three consecutive Tuesdays, 1-3 p.m. ET. Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, Sept. 30.

Improve productivity and increase profits by applying financial management techniques used in successful businesses. This live online course for building professionals discusses financial tools you can apply immediately to achieve financial success. Learn how to work with annual operating plans and budgets, financial reports, operating ratios and revenue forecasts that control profitability. The course takes place over three consecutive Tuesdays, 1-3 p.m. ET. Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, Nov. 4.