A strong marketing foundation is the basis of a successful marketing program, much like a well-built foundation ensures a home stands the test of time. Designed for home builders, this course focuses on building a strong marketing foundation -- your website, branding and content – and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations, social media, video, design, email marketing, photography and graphic design capture and engage today’s consumers. Additional advice on crafting an effective marketing budget is also covered. This 3-hour class will be held from 1-4 ET Contact elearninghelp@nahb.org with questions.

This course provides a comprehensive introduction to the project management principles and techniques needed to efficiently complete ambitious goals set out by your organization and clients. You will learn the fundamentals of managing projects successfully, ensuring they are completed on time, within budget and to the satisfaction of stakeholders. Through this course, you will explore the role of a project manager across all phases of a project: pre-construction, construction and post-construction. Topics include effective project planning, risk management, resource allocation and the management of trade contractors. By the end of the course, you will have a solid foundation in project management strategies, enabling you to oversee projects with confidence. This 6-hour class is held from 1-4 ET on two consecutive Tuesdays. Please contact elearninghelp@nahb.org with questions.

Save by purchasing together! By purchasing the Project Schedule and Estimating classes as a bundle members save an extra 10%.

The ability to effectively prepare for a project is vital to your success. Project preparation consists of multiple processes that work together and, when performed effectively, increase your efficiency and profitability, improve client satisfaction and enhance team and vendor relationships. Come away with the knowledge and skills to perform one of the critical processes in project preparation: estimating costs. This half-day course is held from 1-4pm ET Please contact elearninghelp@nahb.org with any questions.

Efficiency is money. Ensuring all the processes work together in order to perform effectively is vital to a project’s success. Explore how to develop and follow a clear schedule, increasing profitability and client satisfaction. This half-day course is held from 1-4 ET. Please contact elearninghelp@nahb.org with any questions.

Leads are everywhere. But which leads will be qualified sales leads? This course will provide you with the information you need to develop the best-qualified lead-generation campaign to ensure that you and your sales associates will always be able to create business development activities. You will learn effective communication, prospecting and evaluation skills to enhance your ability to obtain the finest and most qualified leads to sustain your growth in any market! This half-day course will take place 1-4 ET

Short Description: Save by purchasing together! By purchasing the Job Costing and Business Accounting classes as a bundle members save an extra 10%.

It may not be the flashiest topic, but the financial health of your company is the backbone of its success! Learn the basics of accounting that will enable you to track and analyze costs and communicate about them effectively. A great starting point that allows you to explore terminology and best practices for a healthy financial scorecard. This half-day course is held from 1-4 ET. Questions? Email elearninghelp@nahb.org.

Job Costing is the process of tracking and analyzing the costs associated with each element in a specific project. It plays an important role in residential home building and remodeling because it provides builders with accurate information about the costs associated with each project. By understanding the key components and types of costs involved in Job Costing, builders can accurately track and analyze the costs associated with each project. This information can be used to make informed decisions about pricing, resource allocation and profitability. Note: It is strongly recommended to take NAHB’s Business Accounting course before Job Costing. This course deals primarily with direct costs. (Indirect costs and overhead costs are entailed in NAHB’s Accounting and Financial Management Course.) This half-day course is held from 1-4 ET Questions? Email elearninghelp@nahb.org.

Elevate your digital presence and drive more new home sales. Designed specifically for the home building industry, this overview course will guide you through the essentials of creating a website optimized for lead capture. Learn how to make key technology selections, build trust, and develop compelling calls to action that engage and convert potential home buyers. The course also touches on effective strategies for driving targeted traffic to your site, including SEO, paid search and social media. Whether you're looking to fine-tune your existing website or embarking on a new digital journey, this course offers valuable insights to help you maximize lead generation and turn prospects into home buyers. This 3 hour class will be held from 1-4pm ET Contact elearninghelp@nahb.org with questions