This course is designed to help companies think strategically about social media and how it fits into the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to the website. This course will help participants to craft a marketing plan that includes social media as a key component. The course takes place over three consecutive Tuesdays, 1-3 p.m. ET. Registration is open until 3 p.m. ET (12 p.m. PT) on March 8.

Becoming a land developer is not for the meek. But successful land development can substantially increase revenue and profit for smaller builders. This course will introduce participants to the land acquisition and development process and explore the crucial first steps to becoming a successful developer. You will develop strategies for finding land development opportunities for small projects (2 – 50 lots) and discuss which business structure is best for your business. Presented in a three-hour live online format, participants will get a balanced perspective on what it takes to develop land and, more importantly, learn approaches to limit risk and maximize profits. The level of content in this course is for the novice learner. The course takes place on Thursday, March 11, 1-4 p.m. ET. Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, March 10.

Take the next step to becoming a small volume land developer by exploring actual site planning and preliminary platting. In this course, you will learn about the typical approval and final platting process through a governing authority. We will also discuss construction of improvements and getting the property ready to sell or develop. Presented in a three-hour live online format, the level of content in this course is for individuals new to the land development process. The course takes place on Thursday, March 18, 1-4 p.m. ET. Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, March 17.

The financial scorecard, or measurement of an owner or a company’s success, is a reflection of proper financial management and accounting. This course provides you with the basics of financial planning, budgeting, construction business accounting, job cost systems and financing options that will enable you to effectively track, analyze and communicate costs of goods, overhead and individual job costs. Topics include accounting terminology, a chart of accounts, types of records and reports to be maintained and loan products that can provide financing alternatives. The course takes place on Tuesday, April 6 from 9:00 am-5:00 pm ET, Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, April 5.

The ability to effectively plan a project is vital to your success. Project planning consists of multiple processes that work together and when performed effectively, increase your efficiency and profitability, improve client satisfaction and enhance team and vendor relationships. Come away with the knowledge and skills to perform two of the critical processes in project planning: Estimating costs and creating a project schedule. The course takes place on Thursday, April 8, from 9:00 am-5:00 pm ET. Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, April 7.

Develop the skills you need for successful project management by learning how to get a project built on time and on budget. By applying the concepts and strategies in this course, you will increase your professional value, thus adding value to your company and to the customer. The course takes place on Saturday, April 10, from 9:00 am-5:00 pm ET. Registration is open until 3 p.m. ET (12 p.m. PT) on Friday, April 9.

Are you ready to sharpen your sales presentation and place yourself in the top percentile of new homes sales professionals?  We often find ourselves doing the same thing based on habits or what “seems” to be working, but for those that want more, this course will allow you to sharpen or reshape your sales skills and tactics.   The course takes place on Tuesday, April 13, from 9:00 am-5:00 pm ET, Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, April 12.

Improve productivity and increase profits by applying financial management techniques used in successful businesses. This live online course for building professionals discusses financial tools you can apply immediately to achieve financial success. Learn how to work with annual operating plans and budgets, financial reports, operating ratios and revenue forecasts that control profitability. The course takes place on Thursday, April 15, from 9:00 am-5:00 pm ET. Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, April 14.

This course will explore the today’s home buyers. Who are they? How do they think? What affects their buying decision? There are a variety of buyer profiles for new home purchases. As new home sales professionals, we first identify our buyer profile and then we must understand what motivates those who fit that profile to be effective in sales and marketing. The course takes place on Tuesday, April 20, from 9:00 am-5:00 pm ET, Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, April 19.

Many construction or remodeling companies are too small to hire full-time legal staff, so it's important to understand basic contract law. This course provides a step-by-step explanation of how contracts sustain positive customer and supplier relations, provide for resolution of disputes and minimize the risk of litigation. You will learn about mandatory and optional provisions, warranties and arbitration procedures. Special emphasis is given to troubleshooting contracts for detrimental positions. The course takes place on Thursday, April 22, from 9:00 am-5:00 pm ET. Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, April 21.