A strong marketing foundation is the basis of a successful marketing program, much like a well-built foundation ensures a home stands the test of time. Designed for home builders, this course focuses on building a strong marketing foundation -- your website, branding and content – and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations, social media, video, design, email marketing, photography and graphic design capture and engage today’s consumers. Additional advice on crafting an effective marketing budget is also covered. This 3-hour class will be held from 1-4 ET Contact elearninghelp@nahb.org with questions.

This course provides a comprehensive introduction to the project management principles and techniques needed to efficiently complete ambitious goals set out by your organization and clients. You will learn the fundamentals of managing projects successfully, ensuring they are completed on time, within budget and to the satisfaction of stakeholders. Through this course, you will explore the role of a project manager across all phases of a project: pre-construction, construction and post-construction. Topics include effective project planning, risk management, resource allocation and the management of trade contractors. By the end of the course, you will have a solid foundation in project management strategies, enabling you to oversee projects with confidence. This 6-hour class is held from 1-4 on two consecutive Tuesdays. Please contact elearninghelp@nahb.org with questions.

Elevate your digital presence and drive more new home sales. Designed specifically for the home building industry, this overview course will guide you through the essentials of creating a website optimized for lead capture. Learn how to make key technology selections, build trust, and develop compelling calls to action that engage and convert potential home buyers. The course also touches on effective strategies for driving targeted traffic to your site, including SEO, paid search and social media. Whether you're looking to fine-tune your existing website or embarking on a new digital journey, this course offers valuable insights to help you maximize lead generation and turn prospects into home buyers. This 3 hour class will be held from 1-4pm ET Contact elearninghelp@nahb.org with questions

Take all the classes you need for your CAPS credential in one go, and get a 10% discount! The Certified Aging-in-Place Specialist (CAPS) designation program teaches the technical, business management, and customer service skills essential to competing in the fastest growing segment of the residential remodeling industry: home modifications for the aging-in-place. The baby boom generation has many choices as this large population of potential clients for remodelers, builders, contractors and occupational therapists considers where to live — but overwhelmingly, seniors would prefer to stay in their own homes. The CAPS designation offers your potential clients what they need most: reassurance that you’ll help them make the choices that will help them stay in their homes safely and securely. In addition, the CAPS designation helps you make your clients’ homes more “visitable.” Even if the home owners don’t think they need additional task lighting, grab bars, and other home modifications for their own use, their family members and visitors might. CAPS helps you help your clients make the right choices, and it gives you more security in remodeling market niche that’s continuing to grow in popularity. Questions? Email elearninghelp@nahb.org

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.

To help home owners make their home a safe and comfortable living environment for the long term, many responsive and innovative products are emerging and service providers are focusing their businesses on creating new homes and renovations that provide design flexibility, pleasing aesthetics, high function and usability for all people, without regard to age, income or ability level, and regardless of life’s changes and challenges. This course enables participants to identify common challenges and understand attractive design concepts that create a safe and comfortable environment for clients who want to age in place (AIP) as well as individuals who have a condition that requires home modifications or equipment.

This course builds on the CAPS I & II courses (which are recommended) by introducing design solution techniques, innovative products and best practices for product installation for CAPS professionals to use when creating livable spaces in which to age in place. Participants will engage in hands-on activities from real case studies to apply material learned in all CAPS courses.

Save by purchasing together! By purchasing the Land Development and Site Planning classes as a bundle members save an extra 10%. Contact elearninghelp@nahb.org with questions.

Land development is not for the meek but doing it successfully can substantially increase revenue and profit for smaller builders. Learn the tips and tricks that will help you to limit risk and maximize profit when finding land for small development projects.  This course is best taken in conjunction with its partner class, Site Planning, Approvals and Construction  This half day course is held from 1-4pm ET Contact elearninghelp@nahb.org with any questions.

Take the next steps in becoming a land developer! This partner class to Land Development explores navigating governing authorities to get to the sale with maximum profit. This half-day course is held from 1-4 ET Please contact elearninghelp@nahb.org with any questions.