A strong marketing foundation is the basis of a successful marketing program, much like a well-built foundation ensures a home stands the test of time. Designed for home builders, this course focuses on building a strong marketing foundation -- your website, branding and content – and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations, social media, video, design, email marketing, photography and graphic design capture and engage today’s consumers. Additional advice on crafting an effective marketing budget is also covered. This 3-hour class will be held from 1-4 ET Contact elearninghelp@nahb.org with questions.

Many construction or remodeling companies are too small to hire full-time legal staff, so it's important to understand basic contract law. This course provides a step-by-step explanation of how contracts sustain positive customer and supplier relations, provide for resolution of disputes and minimize the risk of litigation. You will learn about mandatory and optional provisions, warranties, and arbitration procedures. Special emphasis is given to troubleshooting contracts for detrimental positions. This class is held on two consecutive Tuesdays from 1-4pm ET Please contact elearninghelp@nahb.org with any questions.

Save by purchasing together! By purchasing the Project Schedule and Estimating classes as a bundle members save an extra 10%.

The ability to effectively prepare for a project is vital to your success. Project preparation consists of multiple processes that work together and, when performed effectively, increase your efficiency and profitability, improve client satisfaction and enhance team and vendor relationships. Come away with the knowledge and skills to perform one of the critical processes in project preparation: estimating costs. This half-day course is held from 1-4pm ET Please contact elearninghelp@nahb.org with any questions.

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.

To help home owners make their home a safe and comfortable living environment for the long term, many responsive and innovative products are emerging and service providers are focusing their businesses on creating new homes and renovations that provide design flexibility, pleasing aesthetics, high function and usability for all people, without regard to age, income or ability level, and regardless of life’s changes and challenges. This course enables participants to identify common challenges and understand attractive design concepts that create a safe and comfortable environment for clients who want to age in place (AIP) as well as individuals who have a condition that requires home modifications or equipment.

This course builds on the CAPS I & II courses (which are recommended) by introducing design solution techniques, innovative products and best practices for product installation for CAPS professionals to use when creating livable spaces in which to age in place. Participants will engage in hands-on activities from real case studies to apply material learned in all CAPS courses.

Land development is not for the meek but doing it successfully can substantially increase revenue and profit for smaller builders. Learn the tips and tricks that will help you to limit risk and maximize profit when finding land for small development projects.  This course is best taken in conjunction with its partner class, Site Planning, Approvals and Construction  This half day course is held from 1-4pm ET Contact elearninghelp@nahb.org with any questions.

Take the next steps in becoming a land developer! This partner class to Land Development explores navigating governing authorities to get to the sale with maximum profit. This half-day course is held from 1-4 ET Please contact elearninghelp@nahb.org with any questions.

This package includes: Qualified Lead Generation - May 13 Selling Strategies, Techniques and Tips - May 29 How to Craft a Digital Marketing Strategy - June 5 Website Best Practices June 26 Please contact elearninghelp@nahb.org with any questions.