NAHB Learning
NAHB|IBS Education Webinars Designed for Residential Construction Professionals
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The NAHB|IBS Education Webinar Series is back with another lineup of timely, practical conversations designed to help residential construction professionals sharpen skills, strengthen businesses and stay ahead in a rapidly evolving market. Featuring past and future speakers from the NAHB International Builders' Show® (IBS), the series brings trusted IBS-caliber education directly to attendees throughout the year, long after the show floor lights dim in Las Vegas.
From marketing strategy and workflow optimization to leadership growth, client communication and AI-powered sales tools, each webinar delivers expert-led insights builders, remodelers and industry professionals can apply immediately.
New this year: sign up for all six sessions at once, creating an easy way to stay connected to industry education between Builders’ Shows without juggling multiple registrations. Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 11/10/2026 at 1:00 PM (EST)
Use AI to improve marketing, messaging, and sales communication with practical strategies that drive stronger buyer engagement. Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
AI is reshaping how builders, remodelers and marketers connect with buyers. But using AI effectively takes more than plugging prompts into ChatGPT.
In this practical webinar, learn how to use AI tools like ChatGPT to strengthen marketing, sales communication and customer engagement without losing the human touch. Discover how to turn AI into a communications coach that helps your team create sharper messaging, stronger buyer journeys and higher-quality leads.
Explore proven strategies for combining AI with human insight to develop more relevant, conversion-focused content across websites, email campaigns, social media, video scripts and sales conversations. The webinar also uncovers common AI mistakes, myths and overlooked tactics that can make the difference between generic content and messaging that truly connects.
Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
What You’ll Learn- Create more effective prompts that generate stronger marketing content
- Refine AI-generated messaging for authenticity and brand voice
- Use AI to simulate buyer perspectives and improve customer communication
- Enhance written and verbal sales messaging
- Identify the do’s and don’ts of AI-assisted marketing
- Apply practical AI strategies immediately to improve engagement and conversions
- Single-family builders
- Remodelers
- Multifamily builders and developers
- Marketing and sales professionals in residential construction
Meredith Oliver
President
Meredith Communications
Meredith Oliver is a nationally recognized marketing strategist specializing in digital marketing for home builders. With more than 25 years of experience, she has helped builders generate leads, increase traffic and convert online shoppers into buyers through strategic website design, SEO, content marketing and social media. A 25-time speaker at the NAHB International Builders' Show, Meredith is the author of FANtastic Marketing 3.0 and FANtastic Selling 3.0. She currently serves on the National Sales & Marketing Council Board of Trustees and is the 2027 Chair of The Nationals.
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 01/20/2027 at 1:00 PM (EST)
Learn how interior design and amenity merchandising influence leasing success, resident engagement, and property differentiation. Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
As competition in the multifamily market continues to intensify, developers can no longer rely on concessions or oversized amenity packages alone to stand out. Today’s renters are making emotional decisions within moments of walking into a space, and thoughtful interior design can make all the difference.
In this webinar, learn how intentional interiors, FF&E selections and amenity merchandising can shape perception, accelerate leasing velocity and strengthen long-term resident engagement. Drawing from active multifamily projects across the country, TRIO Chief Design Officer Christie zumBrunnen will share real-world strategies for creating memorable resident experiences that help communities to differentiate themselves without sacrificing rate integrity.
Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
What You’ll Learn
- How interior design influences first impressions and leasing decisions
- Ways amenity merchandising can encourage resident engagement and utilization
- Strategies for creating emotional connection through design
- Approaches to differentiating multifamily communities in competitive markets
- Insights from active multifamily projects nationwide
- Designers
- Architects
- Engineers & planners
- Multifamily builders and developers
Christie zumBrunnen
Chief Design Officer
TRIO
Christie zumBrunnen brings more than 23 years of experience creating innovative, transformative design solutions for some of the nation’s largest production builders and developers. She oversees hundreds of projects across the country and has earned numerous honors, including multiple National Association of Home Builders Nationals Awards, regional MAME and CARE awards, and a 2023 Denver Business Journal C-Suite Award. Christie also holds certifications in Biophilic Design and AI practices for Interior Designers & Architects from the University of Pennsylvania.
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