Your marketing should help grow your business, not quietly work against it. In this practical webinar for builders and remodelers, discover the most common marketing mistakes residential construction professionals make and how to avoid them before they cost you leads, credibility and sales. 

From outdated websites and inconsistent branding to weak social media strategies and missed opportunities with online search, this webinar delivers clear, actionable guidance you can put to work immediately. Learn marketing best practices that attract customers, strengthen your brand and help your business stand out in a crowded market. 

Perfect for home builders, remodelers and residential construction professionals looking to improve digital marketing, website performance, social media presence and overall brand strategy. 

Whether your marketing feels polished or pieced together with digital duct tape, this webinar will help you identify what’s working, what’s not and where to focus next for stronger results. 

Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

• Marketing do’s and don’ts for builders and remodelers 
• Common website mistakes that hurt lead generation 
• Social media strategies that engage customers 
• Branding tips to build trust and visibility 
• Easy ways to improve your construction marketing strategy 
• Practical marketing fixes you can implement right away

• Single-family builders 
• Remodelers 
• Sales and marketing professionals in residential construction 
• Business owners looking to strengthen their online presence 

Construction delays rarely begin in the field. They usually start with missed details, disconnected systems and communication gaps that create costly workflow friction behind the scenes. In this webinar, business coach and industry expert Fred Reikowsky explores how builders and remodelers can identify the hidden information bottlenecks that lead to mistakes, rework, schedule delays and shrinking profit margins. 

Learn practical strategies to improve communication, streamline workflows and create more efficient operations using today’s emerging AI-powered tools. Discover how agentic AI can help centralize real-time job data, reduce delays, improve team coordination and enhance customer experience without adding complexity to your daily processes. 

Learn how to conduct a “Friction Audit” to pinpoint where critical information such as change orders, finish selections, specifications and approvals gets stuck, slowing production and impacting profitability.

Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

What You’ll Learn 

• Identify the most common workflow breakdowns causing delays and rework 
• Improve information flow between teams, trades and clients 
• Use AI-powered tools to streamline communication and job tracking 
• Conduct a Friction Audit to uncover operational bottlenecks 
• Protect profit margins while improving customer experience 

Who Should Attend 

• Single-family builders 
• Remodelers 
• Business owners 
• Project managers  
• Construction professionals looking to improve productivity, reduce inefficiencies and scale operations more effectively. 

Business growth is about building more and building better. In this intermediate-level webinar, veteran industry leader Al Trellis shares practical strategies for scaling a residential construction business with purpose, profitability and long-term sustainability in mind. 

Designed for builders, remodelers, trades and suppliers, this webinar explores how to balance top-line growth with bottom-line performance while avoiding the operational and financial pitfalls that often come with expansion. Learn how to identify the “right size” for their business, strengthen systems and leadership structures and align growth goals with personal and organizational priorities. 

Drawing from more than five decades of industry experience, Trellis will provide real-world insights, proven frameworks and actionable guidance to help companies grow with greater clarity, control and confidence. 

Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
 

• The difference between revenue growth and profitable growth 
• How to determine the ideal scale for your business 
• Common growth traps that impact productivity and profitability 
• Why systems, structure and leadership evolution matter when scaling 
• Strategies for aligning business growth with long-term personal and financial goals 

• Single-family builders 
• Remodelers 
• Residential construction business owners 
• Trades and suppliers seeking sustainable business growth 

Clear communication can make the difference between a smooth project and a stressful one. In today’s fast-paced residential construction environment, builders and remodelers must manage client expectations from the first conversation through post-project follow-up to reduce misunderstandings, avoid scope creep and strengthen customer relationships. 

In this intermediate-level webinar, Andrea Seymour, co-founder and CEO of Springdale Custom Builders, shares practical strategies for improving the client experience before, during and after the build. Drawing from real-world design-build expertise, Andrea explores how to set boundaries early, guide productive conversations, maintain project alignment and create a more transparent process for customers. 

Learn how to establish clear expectations, communicate proactively and use tools and systems that help minimize surprises and improve project efficiency. Also discover ways to build trust, increase client satisfaction and protect profitability throughout the construction process. 

Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
 

What You’ll Learn 

• How to set realistic expectations with clients from day one 
• Strategies to reduce scope creep and avoid communication breakdowns 
• Ways to create a smoother, more transparent client experience 
• Tools and processes that help maintain alignment during construction 
• Best practices for strengthening relationships before, during and after the build 

Who Should Attend 

• Single-family builders 
• Remodelers 
• Residential construction professionals focused on customer experience and project management 

AI is reshaping how builders, remodelers and marketers connect with buyers. But using AI effectively takes more than plugging prompts into ChatGPT. 

In this practical webinar, learn how to use AI tools like ChatGPT to strengthen marketing, sales communication and customer engagement without losing the human touch. Discover how to turn AI into a communications coach that helps your team create sharper messaging, stronger buyer journeys and higher-quality leads. 

Explore proven strategies for combining AI with human insight to develop more relevant, conversion-focused content across websites, email campaigns, social media, video scripts and sales conversations. The webinar also uncovers common AI mistakes, myths and overlooked tactics that can make the difference between generic content and messaging that truly connects. 

Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

• Create more effective prompts that generate stronger marketing content 
• Refine AI-generated messaging for authenticity and brand voice 
• Use AI to simulate buyer perspectives and improve customer communication 
• Enhance written and verbal sales messaging 
• Identify the do’s and don’ts of AI-assisted marketing 
• Apply practical AI strategies immediately to improve engagement and conversions 

• Single-family builders 
• Remodelers 
• Multifamily builders and developers 
• Marketing and sales professionals in residential construction 

As competition in the multifamily market continues to intensify, developers can no longer rely on concessions or oversized amenity packages alone to stand out. Today’s renters are making emotional decisions within moments of walking into a space, and thoughtful interior design can make all the difference. 

In this webinar, learn how intentional interiors, FF&E selections and amenity merchandising can shape perception, accelerate leasing velocity and strengthen long-term resident engagement. Drawing from active multifamily projects across the country, TRIO Chief Design Officer Christie zumBrunnen will share real-world strategies for creating memorable resident experiences that help communities to differentiate themselves without sacrificing rate integrity. 

Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
 

• How interior design influences first impressions and leasing decisions 
• Ways amenity merchandising can encourage resident engagement and utilization 
• Strategies for creating emotional connection through design 
• Approaches to differentiating multifamily communities in competitive markets 
• Insights from active multifamily projects nationwide 

• Designers 
• Architects 
• Engineers & planners 
• Multifamily builders and developers