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NAHB|IBS Webinar Series

Learn from some of IBS’s top-rated speakers through the IBS Video Series. Each webinar delivers timely insights and practical strategies to help sharpen your skills and stay ahead of industry trends.

  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 06/25/2026 at 1:00 PM (EDT)

    Learn what to do - and what not to do - when it comes to marketing your business. Whether it's your website, social media presence, or other marketing efforts, you'll walk away with clear, practical do's and don'ts you can apply right away. Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

    Many builders and remodelers are unknowingly making marketing mistakes that can be easily avoided. In this fast-paced session, you'll learn what to do - and what not to do - when it comes to marketing your business. Whether it's your website, social media presence, or other marketing efforts, you'll walk away with clear, practical do - and don'ts you can apply right away.

    Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

    Mindy Lepp

    Mindy Lepp

    Marketing Director and Co-founder

    LEPPDESIGN

    Mindy Lepp is the Marketing Director at LEPPDESIGN, a design and marketing firm headquartered in St. Augustine, FL, serving a nationwide client base. Alongside her husband Eddie, she spearheads comprehensive marketing solutions including Social Media Management, Website Management, Print Marketing, etc.

    Mindy has committed herself to serving in the home building industry, having chaired the Professional Women in Building (PWB) Jacksonville chapter in 2022 and led the NAHB PWB Professional Development Subcommittee as Chair for 2024. She served as NAHB PWB Trustee in 2023 and 2024 and was a graduate of the inaugural class of the NAHB Leadership Program in 2024, highlighting her commitment to industry leadership and development. Recognized by the Jacksonville Business Journal as one of the top 10 “People to Watch” in 2022, Mindy has made significant strides in her professional journey. Beyond this recognition, she engages in influential speaking engagements throughout the year, where she imparts invaluable insights on marketing within the building sector. Additionally, she serves as President of her local Toastmasters club, further showcasing her dedication to personal and professional growth.

  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 07/23/2026 at 1:00 PM (EDT)

    Cut delays and boost profits by fixing information flow issues using agentic AI and friction audits to streamline construction workflows. Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

    Residential construction delays stem from mistakes and rework, but the root cause is usually workflow breakdowns driven by poor information flow & communication. This "internal variance"  creates friction, drains resources, & erodes profitability.

    We'll review practical solutions, including how agentic AI can centralize and accelerate the flow of accurate, real-time job data. Integrated into daily operations, this tool works behind the scenes to save time, reduce delays, & protect margins while enhancing the customer experience.

    Attendees will learn to identify information constraints & conduct a "Friction Audit" to uncover where critical data, like change orders, finish specs, & selections gets stuck, impacting schedules & profits.

    Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

    Fred Reikowsky

    Fred Reikowsky

    Founder/Principal

    Fred Reikowsky is a Professional Business Coach, Leadership Trainer and speaker, licensed with the Professional Business Coaches Alliance. He founded Legacy Business Leaders LLC, a business coaching and leadership training firm, in January 2012 after a 33 year career as a building contractor and 5 years of non-profit leadership in the Middle East. His work overseas focused on developing a micro-business initiative in the Nile River Valley region of Egypt.

    Legacy Business Leaders now works nationwide to help business owners in the construction industry re-chart their goals, learn key business disciplines and capitalize on the Legacy Process for success and long-term profitability. Fred presents regularly at leadership and business development conferences and speaking events throughout the year. Fred and his wife Barbara have lived in the Bolivar, Ohio area over 30 years and are the proud parents of 5 grown children and 7 grandchildren. 

  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 08/27/2026 at 2:00 PM (EDT)

    Explore how builders, trades and suppliers can scale their businesses with purpose - focusing not just on growth, but on profitable, sustainable growth. Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

    This session explores how builders, trades and suppliers can scale their businesses with purpose -focusing not just on growth, but on profitable, sustainable growth. Attendees will examine the difference between top-line and bottom-line performance, identify their optimal "right-size" and understand the operational, financial and strategic demands of scaling. Through real-world examples and practical frameworks, the session highlights common growth traps, the importance of structure, systems, and leadership evolution, and how to align growth with personal, financial and organizational goals.

    Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

    Al Trellis

    Al Trellis

    President

    Home Builders Network

    Al Trellis has over 52 years of experience as a custom home builder and consultant for the home building industry. He is a co-founder of Home Builders Network, which provides management consulting, marketing, residential design, and land planning for home builders throughout the United States and Canada. In 2024 their consulting clients collectively built approximately 3500 homes and apartments, for a sales value of approximately $2 Billion. Nine of their clients have received either the prestigious America’s Best Builder or Custom Builder of the Year award from the National Association of Home Builders (NAHB). Working with Design Basics, the leading home plan service for builders, HBN created the Neighborhood in a Box series of house plans. The series offers an entire community of compatible plans for builders, including multiple elevations. HBN has seven series of plans currently available through Design Basics in addition to creating approximately 100 custom plans a year directly for builder clients. Al is the author of many books on residential construction, including his most recent book “Wisdom.” He has served as chairman of the NAHB Custom Builder, Education, and Business Management committees. As chairman of the Custom Builder Committee, he helped create the Custom Builder Symposium, and chaired the symposium for its first five years. A frequent speaker at national and local seminars and workshops, Al has been consistently rated as a leading voice in home building.

  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 10/08/2026 at 2:00 PM (EDT)

    Learn how to set clear client expectations, prevent scope creep, and lead projects with confidence. Discover practical strategies to improve communication, maintain alignment, and deliver smoother, more efficient builds. Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

    In today's high-stakes building environment, managing client expectations drives project success, profitability, and reputation. Yet even experienced professionals face misalignment, scope creep, and avoidable fire drills often rooted in unclear expectations from the start. This session presents a proactive approach to shaping the client experience before, during, and after the build. Drawing on design-build expertise, Andrea Seymour shares strategies to lead conversations, set boundaries, and guide clients through a clear process. Learn to control the narrative early, reduce guesswork, and use tracking tools to maintain alignment, resulting in fewer surprises, stronger relationships, and more efficient projects.

    Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

    Andrea M. Seymour

    Andrea M. Seymour

    CEO + Principal Designer

    Springdale Custom Builders

    As the co-founder and CEO of Springdale Custom Builders, Andrea Seymour has led her company to the forefront of Charlotte’s custom homebuilding industry. Her dedication to quality, collaboration, and connection has earned her numerous awards and the respect of peers and clients alike. Andrea’s story is more than a blueprint for success—it’s a call to action. When she’s not creating timeless homes, she’s creating opportunities for others to thrive. Whether mentoring women in business, strengthening her local community, or championing small businesses, Andrea leads with heart, authenticity, and vision. ANDREA AND SPRINGDALE CUSTOM BUILDERS AWARDS: Tory Burch Foundation Founders Award 2026 -Charlotte Business Journal’s Women in Business Awards for 2025 -Mame Awards 2024 Winner for Best Custom Home -Mame Awards 2024 Winner for Best General Renovation -2023 and 2024 Charlotte's Best 2024 Award for Best Home Builder -2023 honoree in Charlotte Business Journal's Most Admired CEO Award -Best General Contractor in the 2023 Best of the Nest Awards -NARI CotY Awards 2023 for Best Residential Addition -NARI CotY Awards 2023 for Superintendent of the Year -Charlotte Business Journal’s Fast 50 Awards Program for 2022 -NARI CotY Awards 2022 for Best Residential Interior Renovation -NCHBA STARS Awards 2022 for Best Addition

  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 11/10/2026 at 1:00 PM (EST)

    Use AI to improve marketing, messaging, and sales communication with practical strategies that drive stronger buyer engagement. Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

    Your marketing and sales teams are already using AI. The question is, are they using it effectively or just creating more noise? In this session, you will learn how to use AI as a communications coach to strengthen both written and verbal marketing. Discover how to combine AI with human insight to create more relevant, high-performing content that drives qualified conversions across the buyer journey. We'll dispel common myths, share best practices, and reveal hidden secrets to using ChatGPT more effectively, including how to guide outputs with context, refine messaging, and simulate buyer perspectives. Walk away with strategies you can apply immediately.

    Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

    Meredith Oliver

    Meredith Oliver

    Chief Marketing Officer

    Meredith Communications

    Meredith Oliver is The Homebuilder’s Chief Marketing Officer. She is the founder and Chief Marketing Strategist of Meredith Communications, a digital marketing agency specializing in website design, SEO, content, and social media for home builders. For over 25 years, Meredith has helped builders generate leads, drive traffic, and convert online shoppers into buyers. She is the author of FANtastic Marketing 3.0 and FANtastic Selling 3.0, and a 25-time speaker at the International Builders’ Show. Meredith holds a Master’s in Communication, a Bachelor’s in Psychology, and the Certified Speaking Professional® designation. She has served in leadership roles with NAHB’s NSMC, IRM, and PWB councils and earned industry honors, including MIRM of the Year and the Bill Molster Lifetime Achievement Award. She is a member of the National Sales & Marketing Council Board of Trustees and the 2027 Chair of The Nationals. She lives in Raleigh, NC, with her husband, Allen Oliver, also a very active member of local, state, and NAHB. They live with a very naughty, but adorable mini-Australian Labradoodle named Bella. Their son Brady is a freshman at The University of North Carolina Wilmington. Meredith is an aspiring fiction writer who loves college football and listening to audiobooks almost as much as she likes to shop. Follow her on Insta @meredithcomms and @merrybooktrovert.

  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 01/20/2027 at 1:00 PM (EST)

    Learn how interior design and amenity merchandising influence leasing success, resident engagement, and property differentiation. Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

    As multifamily competition intensifies, developers can no longer rely solely on concessions or oversized amenity packages to differentiate their communities. Today's residents are making emotional decisions during tours, often within moments of entering a space. This webinar explores how intentional interior design, FF&E, and amenity merchandising can directly influence perception, leasing velocity, and long-term resident engagement. Drawing from active multifamily projects across the country, TRIO Chief Design Officer, Christie zumBrunnen, will share how thoughtfully designed interiors create stronger emotional connection, encourage amenity utilization, and help properties stand apart in crowded markets, without sacrificing rate integrity.

    Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.

    Christie zumBrunnen

    Christie zumBrunnen

    Chief Design Officer

    TRIO

    Christie zumBrunnen is TRIO's Chief Design Officer. She has over 23 years of experience in innovative and transformative design for the nation’s largest production builders and developers. At any given time, Christie oversees hundreds of projects throughout the country. Her work has earned her dozens of awards at the National Association of Home Builders’ Nationals Awards. She has also been honored with many regional awards through MAME and CARE. In 2023, Christie received a Denver Business Journal C-Suite Award for her work as Chief Design Officer. She has recently completed her certifications in Biophilic Design and AI practices for Interior Designers & Architects from the University of Pennsylvania.