There is a growing demand for sustainably-built homes, also called green homes. With a wide array of sustainable building options, perception of green practices can vary among builders and remodelers and their clients. In this on-demand module, builders and remodelers will learn how to define their markets, determine their product readiness and approach, and communicate their own story to achieve success in marketing high performance homes. The level of content in this module is for the novice learner.

This on-demand course is designed to help building industry professionals more thoroughly understand the entire building process and to better present the benefits of the builder’s construction to potential buyers, while working as a unified team with the construction side of the operation. The primary audience for this course is sales staff and real estate agents representing builders as well as small builders, custom builders and remodelers. It is also intended for the professional who is new to the construction industry, those who want to expand their knowledge base, and anyone who fields homebuyer questions about the building process. The level of content in this on-demand course is for the novice learner.