This course is designed to review the best practices of a top-tier salesman, a specialist in New Home Sales. Although its focus is on how to best represent a builder in neighborhood sales, the material applies to any builder or builder representative from the custom home arena up to the nation’s largest public builders. This 6 hour class is split into two three-hour sections held from 1-4ET Questions: [email protected]

A strong marketing foundation is the basis of a successful marketing program, much like a well-built foundation ensures a home stands the test of time. Designed for home builders, this course focuses on building a strong marketing foundation -- your website, branding and content – and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations, social media, video, design, email marketing, photography and graphic design capture and engage today’s consumers. Additional advice on crafting an effective marketing budget is also covered. This 3-hour class will be held from 1-4 ET Contact [email protected] with questions.

Leads are everywhere. But which leads will be qualified sales leads? This course will provide you with the information you need to develop the best-qualified lead-generation campaign to ensure that you and your sales associates will always be able to create business development activities. You will learn effective communication, prospecting and evaluation skills to enhance your ability to obtain the finest and most qualified leads to sustain your growth in any market! This half-day course will take place 1-4 ET

There is a growing demand for sustainably-built homes, also called green homes. With a wide array of sustainable building options, perception of green practices can vary among builders and remodelers and their clients. In this on-demand module, builders and remodelers will learn how to define their markets, determine their product readiness and approach, and communicate their own story to achieve success in marketing high performance homes. The level of content in this module is for the novice learner.