Elevate your digital presence and drive more new home sales. Designed specifically for the home building industry, this overview course will guide you through the essentials of creating a website optimized for lead capture. Learn how to make key technology selections, build trust, and develop compelling calls to action that engage and convert potential home buyers. The course also touches on effective strategies for driving targeted traffic to your site, including SEO, paid search and social media. Whether you're looking to fine-tune your existing website or embarking on a new digital journey, this course offers valuable insights to help you maximize lead generation and turn prospects into home buyers. This 3 hour class will be held from 1-4pm ET Contact elearninghelp@nahb.org with questions

A strong marketing foundation is the basis of a successful marketing program, much like a well-built foundation ensures a home stands the test of time. Designed for home builders, this course focuses on building a strong marketing foundation -- your website, branding and content – and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations, social media, video, design, email marketing, photography and graphic design capture and engage today’s consumers. Additional advice on crafting an effective marketing budget is also covered. This 3-hour class will be held November 30th from 1-4 ET Contact elearninghelp@nahb.org with questions.

There is a growing demand for sustainably-built homes, also called green homes. With a wide array of sustainable building options, perception of green practices can vary among builders and remodelers and their clients. In this on-demand module, builders and remodelers will learn how to define their markets, determine their product readiness and approach, and communicate their own story to achieve success in marketing high performance homes. The level of content in this module is for the novice learner.

This on-demand course is designed to help building industry professionals more thoroughly understand the entire building process and to better present the benefits of the builder’s construction to potential buyers, while working as a unified team with the construction side of the operation. The primary audience for this course is sales staff and real estate agents representing builders as well as small builders, custom builders and remodelers. It is also intended for the professional who is new to the construction industry, those who want to expand their knowledge base, and anyone who fields homebuyer questions about the building process. The level of content in this on-demand course is for the novice learner.