Sales and Marketing Products

This page displays online learning products, in different formats, that are related to the topic of Sales and marketing.

  • Understanding Today’s New Home Buyer - Live Online 2021 (September 23, 30)

    Includes Credits Includes Multiple Live Events. The next is on 09/23/2021 at 1:00 PM (EDT)

    This course will explore the today’s home buyers. Who are they? How do they think? What affects their buying decision? There are a variety of buyer profiles for new home purchases. As new home sales professionals, we first identify our buyer profile and then we must understand what motivates those who fit that profile to be effective in sales and marketing. The course takes place over two consecutive Thursdays, Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, September 22.

  • The New Home Sales Professional - Live Online 2021 (September 9, 16)

    Includes Credits Includes Multiple Live Events. The next is on 09/09/2021 at 1:00 PM (EDT)

    Are you ready to sharpen your sales presentation and place yourself in the top percentile of new homes sales professionals?  We often find ourselves doing the same thing based on habits or what “seems” to be working, but for those that want more, this course will allow you to sharpen or reshape your sales skills and tactics.   The course takes place over two consecutive Thursdays, Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, September 8.

  • High Performance Marketing: Positioning Yourself for Success

    Includes Credits

    There is a growing demand for sustainably-built homes, also called green homes. With a wide array of sustainable building options, perception of green practices can vary among builders and remodelers and their clients. In this on-demand module, builders and remodelers will learn how to define their markets, determine their product readiness and approach, and communicate their own story to achieve success in marketing high performance homes. The level of content in this module is for the novice learner.

  • House Construction as a Selling Tool

    Includes Credits

    This on-demand course is designed to help building industry professionals more thoroughly understand the entire building process and to better present the benefits of the builder’s construction to potential buyers, while working as a unified team with the construction side of the operation. The primary audience for this course is sales staff and real estate agents representing builders as well as small builders, custom builders and remodelers. It is also intended for the professional who is new to the construction industry, those who want to expand their knowledge base, and anyone who fields homebuyer questions about the building process. The level of content in this on-demand course is for the novice learner.