NAHB Learning
Catalog
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Contains 5 Component(s), Includes Credits Includes a Live Web Event on 11/10/2026 at 9:00 AM (EST)
This course builds on the CAPS I & II courses (which are recommended) by introducing design solution techniques, innovative products and best practices for product installation for CAPS professionals to use when creating livable spaces in which to age in place. Participants will engage in hands-on activities from real case studies to apply material learned in all CAPS courses.
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
By completing this course, participants will be able to:
- Create comprehensive designs for aging in place projects.
- Become familiar with available innovative and specialized products.
- Practice design and installation for key components of in AIP home design.
- Implement techniques of budget integration into design and product selection
- Identify common missteps for design and installation of AIP solutions.
- Review and apply solutions for common single-room modification cases
- Identify common installation considerations for modifications of a specified space.
- Prioritize solutions in a whole house multi-generational case study while being compliant with budgetary constraints with consideration given to phased construction application.
- Prioritize individual tasks relative to a project's budget and urgency.
NAHB Credit: This course is required for the NAHB Certified Aging in Place Specialist (CAPS) designation
6 AIA/CES LU: The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems. Credit earned on completion of this event will be reported to CES Records for AIA members by the Provider. Certificates of Completion for non-AIA members are available upon request. Please complete the AIA/CES Course Attendance Form that is available for download as a handout if you would like AIA credit for this course and email it to Tatiana Molina at [email protected].
NAHB is a Registered Provider with the American Occupational Therapy Association, Inc. The assignment of AOTA CEUs does not imply endorsement of specific course content, products or clinical procedures by AOTA. Education distributors who would like to offer CEUs to their students for approved courses must inform NAHB at the same time the course(s) is scheduled. This class provides 0.6 continuing education credits for AOTA.
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at [email protected] or 202.266.8313You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing [email protected] until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
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Contains 5 Component(s), Includes Credits Includes a Live Web Event on 11/03/2026 at 9:00 AM (EST)
To help home owners make their home a safe and comfortable living environment for the long term, many responsive and innovative products are emerging and service providers are focusing their businesses on creating new homes and renovations that provide design flexibility, pleasing aesthetics, high function and usability for all people, without regard to age, income or ability level, and regardless of life’s changes and challenges. This course enables participants to identify common challenges and understand attractive design concepts that create a safe and comfortable environment for clients who want to age in place (AIP) as well as individuals who have a condition that requires home modifications or equipment. This class will be held from 9-5 ET. Please contact [email protected] with any questions.
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
By completing this course, participants will be able to:
- Identify special considerations for estimating, scheduling and executing livable home and AIP jobs while the client is in residence.
- Identify legal and contractual considerations for building professionals providing livable home and AIP design solutions for residential clients.
- Describe the categories of design and how they relate and apply to the three AIP market segments.
- Describe specific design concepts for the livable home and AIP client. The course presents various methods and techniques for modifying home design, from the perspective of new construction and retrofitting.
NAHB Credit: This course is required for the NAHB Certified Aging in Place Specialist (CAPS) designation
6 AIA/CES LU: The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems. Credit earned on completion of this event will be reported to CES Records for AIA members by the Provider. Certificates of Completion for non-AIA members are available upon request. Please complete the AIA/CES Course Attendance Form that is available for download as a handout if you would like AIA credit for this course and email it to Tatiana Molina at [email protected].
NAHB is a Registered Provider with the American Occupational Therapy Association, Inc. The assignment of AOTA CEUs does not imply endorsement of specific course content, products or clinical procedures by AOTA. Education distributors who would like to offer CEUs to their students for approved courses must inform NAHB at the same time the course(s) is scheduled. This class provides 0.6 continuing education credits for AOTA.
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at [email protected] or 202.266.8313You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing [email protected] until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
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- All Users - $379
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Contains 3 Product(s)
Take all the classes you need for your CAPS credential in one go, and get a 10% discount! The Certified Aging-in-Place Specialist (CAPS) designation program teaches the technical, business management, and customer service skills essential to competing in the fastest growing segment of the residential remodeling industry: home modifications for the aging-in-place. The baby boom generation has many choices as this large population of potential clients for remodelers, builders, contractors and occupational therapists considers where to live — but overwhelmingly, seniors would prefer to stay in their own homes. The CAPS designation offers your potential clients what they need most: reassurance that you’ll help them make the choices that will help them stay in their homes safely and securely. In addition, the CAPS designation helps you make your clients’ homes more “visitable.” Even if the home owners don’t think they need additional task lighting, grab bars, and other home modifications for their own use, their family members and visitors might. CAPS helps you help your clients make the right choices, and it gives you more security in remodeling market niche that’s continuing to grow in popularity. Questions? Email [email protected]
By Purchasing this course, you will enroll in the following classes:
CAPS I: October 23, 9-5pm ET
CAPS II: November 3, 12, 9-5pm ET
CAPS III: November 10, 9-5pm ET
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at [email protected] or 202.266.8313You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing [email protected] until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class). NAHB reserves the right to cancel classes. You will be notified with 24 hours notice and offered a full refund or transfer to another class instance.
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Contains 5 Component(s), Includes Credits Includes a Live Web Event on 10/27/2026 at 9:00 AM (EDT)
Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market. This class will be held from 9-5 ET. Please contact [email protected] with any questions.
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
By completing this course, participants will be able to:
- Identify access points and marketing opportunities within targeted AIP market segments.
- Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
- Identify common challenges of functioning in a real-world environment for the AIP population.
- Enhance the client consulting process with effective needs assessment and communication techniques.
NAHB Credit: This course is required for the NAHB Certified Aging in Place Specialist (CAPS) designation
• NAHB is a Registered Provider with the American Occupational Therapy Association, Inc. The assignment of AOTA CEUs does not imply endorsement of specific course content, products or clinical procedures by AOTA. Education distributors who would like to offer CEUs to their students for approved courses must inform NAHB at the same time the course(s) is scheduled. This class provides 0.6 continuing education credits for AOTA.
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at [email protected] or 202.266.8313You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing [email protected] until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
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- All Users - $379
- *Further discounts may apply once you log in.
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 10/15/2026 at 1:00 AM (EDT)
It may not be the flashiest topic, but the financial health of your company is the backbone of its success! Learn the basics of accounting that will enable you to track and analyze costs and communicate about them effectively. A great starting point that allows you to explore terminology and best practices for a healthy financial scorecard. This half-day course is held from 1-4 ET. Questions? Email [email protected].
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
By completing this course, participants in this course will be able to:
- Define concepts and terminology basic to construction business accounting
- Describe the value and use of common financial reports in measuring business performance, job cost accounting and variance analysis
- Explain the importance and process of measuring and analyzing job cost against performance
- Identify the essentials of operating capital funding methods
- Identify common construction and permanent mortgage products and the relative builder/client positions
- Recognize the differences between active and passive income endeavors
- Access templates for a personal budget, a company budget, a chart of accounts, an income statement and balance sheet reports
NAHB Credit: This class is eligible for 3 continuing education credits
Additional Credit Information:
3 AIA/CES LU: NAHB is a Registered Provider with the American Institute of Architects (AIA) Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by NAHB. Certificates of Completion for non-AIA members are available upon request.
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at [email protected] or 202.266.8313
To get access to membership pricing as a peer member under an employer’s membership, please reach out to our help desk at [email protected] or 202.266.8313
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing [email protected] until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
$i++ ?>Tim Lansford
Instructor
Luxury Homes
Tim Lansford, also known as "The Thought Re-Constructor," boasts an impressive three-decade career in construction and real estate. Leading Luxury Homes of Texas, he excels as a builder, real estate broker, and distinguished speaker, leveraging his deep industry knowledge to inspire change in leadership and perception across multiple sectors. Beyond construction, he is a passionate speaker that runs a comprehensive Training and Development Company, focusing on innovative leadership and success strategies. His influential workshops and keynote speeches have captivated audiences nationwide, including notable appearances at NAHB, TAR, SHRM, NARI, AMC, and the International Builder’s Show (IBS). Through his workshops and keynote speeches, Tim challenges and guides professionals to rethink their conventional views on leadership, urging them to adopt innovative strategies for personal and professional development.
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- All Users - $279
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 10/13/2026 at 3:00 PM (EDT)
Even the best-built home can lead to an unhappy client when expectations don't match reality. Learn how to proactively educate buyers to prevent misunderstandings, build trust, improve customer satisfaction and generate more referrals and sales for your business. Gain practical strategies for communicating clearly about budgets, schedules, changes, closing and warranty service. Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Even the best-built home can lead to an unhappy client when expectations don't match reality. For custom builders and remodelers and single-family builders, proactive buyer education can help prevent misunderstandings about budgets, allowances, schedules, change orders, inspections, closing and warranty service.
In this candid webinar, industry experts share practical strategies for setting expectations, communicating through uncertainty and turning better-informed clients into satisfied homeowners, stronger referrals and repeat business.
Also learn how to use Buying Your New Home, A Guide to Home Buying, Second Edition, from NAHB BuilderBooks, as a third-party resource to support your customer education and communication process.
Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Who Should Attend This Webinar
This webinar is ideal for residential construction professionals who work directly with home buyers and homeowners, including:
Custom builders.
Remodelers.
Single-family builders.
Architects and designers.
Sales and marketing professionals.
Construction and customer service leaders.
Business owners and executives who want to improve customer satisfaction, referrals and sales.
What Will You Learn in Closing the Expectation Gap?
Identify the most common points where client expectations become misaligned during the home-building and remodeling process.
Explain budgets, allowances, contracts, schedules, design decisions, change orders, inspections, closing and warranty service in clear, homeowner-friendly language.
Build a repeatable expectation-setting and communication process across sales, design, construction and post-closing service.
Learn how proactive buyer education can build trust, improve customer satisfaction and generate more referrals.
Use a third-party buyer-education resource to complement your contracts, procedures and client communications.$i++ ?>Greg Hardwick (Moderator)
President and Owner
Hardwick General Contracting
Greg Hardwick, P.E., is President and Owner of Hardwick General Contracting, a nationally recognized custom home builder serving Central Florida. With 35 years of experience in the multimillion-dollar construction industry—including leadership roles with Fortune 500 companies—Greg is dedicated to delivering high-performance, luxury homes tailored to each client’s lifestyle. He is a Past President of the Master Custom Builder Council and the Greater Orlando Builders Association. He currently serves on the Leadership Council for the National Association of Home Builders, the Builder 20 Executive Committee, and as 2nd Vice-Chair of the Custom Home Builders Committee. Greg has been honored with multiple industry awards, including NAHB Project of the Year, Builder of the Year, and Remodeler of the Year at local and state levels.
$i++ ?>Chad Hackmann
Regional Partner
Alair Homes
Chad Hackmann is a regional partner with Alair Homes, where he leads award‑winning custom home building and remodeling teams in Arlington, Va., Falls Church, Va., and Washington, D.C., while supporting the franchise’s expansion across the D.C. metro area. With nearly 30 years in the construction industry, Hackmann began his career in Washington, D.C., before launching his own firm in 2006 and later joining Alair Homes in 2017.
$i++ ?>Kevin Harris
Director of Sales & Marketing
AGS Stainless
$i++ ?>Peter L. Pfeiffer
Founding Principal Architect
Barley | Pfeiffer Architecture
Peter is an Architect, Author, Building Scientist and Realtor who is among the earliest American architects to be named a Fellow of the American Institute of Architects for his life-long achievements in developing climate-responsive design & building strategies. He was instrumental in the creation of Energy Star, and the nation’s first Green Building program. Peter is the founder of Barley | Pfeiffer Architecture, whose work has been published in such diverse venues as the Washington Post, Fine Homebuilding and featured on The Discovery Channel and This Old House. Residential Architect magazine cited him as one of the ten most influential residential architects of the decade - back at the turn of the century… He is a frequent speaker at national and international conferences on architecture, building development, and climate change. Peter has been nominated for the prestigious Hanley Award for his meaningful efforts to advance green building in North America. He has been honored as the "National Green Advocate of the Year” by the National Association of Home Builders and named the ”Green Superhero of the Year” recently at the International Building Show. More recently he has been selected to speak at the prestigious SXSW conference addressing how architectural design decisions interact with climate & social action.
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Contains 4 Component(s), Includes Credits Includes a Live Web Event on 10/13/2026 at 1:00 PM (EDT)
This course is designed to review the best practices of a top-tier salesman, a specialist in New Home Sales. Although its focus is on how to best represent a builder in neighborhood sales, the material applies to any builder or builder representative from the custom home arena up to the nation’s largest public builders. This 6 hour class is split into two three-hour sections held from 1-4ET Questions: [email protected]
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
This course is designed to increase understanding of oneself, one’s company, the competition (both new and existing), and of course, of the customer. To succeed, you must deconstruct the equation “Demand – Supply = Opportunity.” Emphasis is placed on preparation, the foundation of super-achievement. The entire sales process is presented as a sustainable, repeatable, and achievable method that enhances the customer experience.
After completing this course, participants will be able to:
- Create clear, attainable personal and professional development goals that align with your career trajectory and can be tracked for progress within a defined timeframe
- Systematically organize and streamline recurring tasks essential to the role of a New Home Sales Professional to enhance efficiency and consistency
- Utilize competitive analysis tools to regularly assess and benchmark your performance against industry peers and market trends
- Apply adaptive sales techniques tailored to effectively engage and convert clients with diverse personality types
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at [email protected] or 202.266.8313
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing [email protected] until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
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- All Users - $379
- *Further discounts may apply once you log in.
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 10/01/2026 at 3:00 PM (EDT)
Discover the home technologies, products and trends shaping the connected homes of tomorrow. A custom home builder and technology integrators share standout emerging technologies, products and trends from the 2026 CEDIA Expo -- from intelligent lighting and automation to home networking, security and immersive home cinema. Gain practical insights to help you evaluate emerging technology and meet evolving homeowner expectations. Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Home technology is moving fast, and custom builders and remodelers need to know what's worth watching. In this webinar, a custom home builder and technology integrators explore some standout emerging technologies, products and trends shaping connected homes that they discovered at the 2026 CEDIA Expo. Gain practical insights into home automation, intelligent lighting, home networking, security, immersive home cinema and more. Plus, uncover what today's homeowners expect in the homes you build tomorrow.
Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Who Should Attend This Webinar
This webinar is ideal for professionals involved in custom home building and remodeling, including:
Custom home builders.
Remodelers.
Architects and designers.
Technology integrators.
Business owners and executives.
Other residential construction professionals who want to understand emerging home technology and better meet homeowner expectations.
What Will You Learn in What's Next in Home Technology?
Discover the latest home technology trends and innovations from the 2026 CEDIA Expo.
Explore emerging technologies in intelligent lighting, home automation, networking and integrated security.
Identify some of the hottest new products and solutions for connected homes, immersive home cinema and other high-tech residential spaces.
Understand how builders, architects, designers and technology integrators can collaborate to integrate technology into custom homes and remodels.
Apply insights from the latest technology trends to current and future residential projects.$i++ ?>
Katye McGregor Bennett (Moderator)
CEO
KMB Communications
$i++ ?>Greg Hardwick
President and Owner
Hardwick General Contracting
Greg Hardwick, P.E., is President and Owner of Hardwick General Contracting, a nationally recognized custom home builder serving Central Florida. With 35 years of experience in the multimillion-dollar construction industry—including leadership roles with Fortune 500 companies—Greg is dedicated to delivering high-performance, luxury homes tailored to each client’s lifestyle. He is a Past President of the Master Custom Builder Council and the Greater Orlando Builders Association. He currently serves on the Leadership Council for the National Association of Home Builders, the Builder 20 Executive Committee, and as 2nd Vice-Chair of the Custom Home Builders Committee. Greg has been honored with multiple industry awards, including NAHB Project of the Year, Builder of the Year, and Remodeler of the Year at local and state levels.
$i++ ?>
Bret Jacob
Senior Director of Business Development
Phoenix Marketing Group
$i++ ?>Sean Weiner
Co-Founder & President
Spexi, LLC
Sean Weiner is Founder and President of Spexi Advisory, an independent, owner-side technology design practice serving ultra-luxury custom residential projects across the United States, Canada, and the Caribbean. Spexi guides architects, builders, interior designers, and homeowners through Discovery, Design, Selection, and Delivery, the phases in which residential technology is planned, specified, and implemented, without selling products or holding installation revenue. Sean brings more than 30 years of experience on the integration side of the residential technology industry. He founded Starr Systems, a Baltimore-based electronic systems and electrical contracting firm, and grew it into an award-winning company before its acquisition by Bravas, where he later held executive leadership overseeing sales, marketing, product standards, and design operations nationally. Sean serves as Lux Community Leader and Track Chair for the Builder Innovator Summit, produced by AE Ventures, where he moderates panels and leads strategic growth of the Lux track, connecting builders, architects, designers, and integrators around the role of technology in custom homes. A CEDIA Outreach Instructor and member of the Lutron Hall of Fame, Sean has written for industry publications and spoken to organizations including the National Association of Home Builders. He is a 1990 graduate of the University of Delaware, with a degree in Economics.
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Contains 4 Component(s), Includes Credits Includes a Live Web Event on 10/01/2026 at 1:00 PM (EDT)
This course is designed to provide foundational knowledge on the formation, planning and management of a successful, small to medium-sized residential building or remodeling company or other trade-related business. It describes best business practices and introduces practical tools and strategies of immediate value to both new and existing business owners. This six hour class is split into two, three-hour sessions held from 1-4 ET Please contact [email protected] with questions
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
After completing this course, participants will be able to:
- Explore the elements required to successfully own and operate a small to medium-sized building or remodeling company, with emphasis on overcoming common business challenges.
- Examine planning and goal-setting strategies, process optimization and organizational structures.
- Identify the role of process mapping to optimize workflow, financial planning and performance evaluation.
- Review the essential systems for successful business management.
- Examine the importance of developing, implementing and managing systems to enhance operational efficiency in a construction-related business.
NAHB Credit: This course counts for 6 continuing education credits.
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at [email protected] or 202.266.8313
To get access to membership pricing under an employer’s membership, please reach out to our help desk at [email protected] or 202.266.831
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing [email protected] until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class). "
$i++ ?>Tom Gotschall, CGP
President and Arbitrator
Construction Arbitration Associates, Ltd.
A life-long student of building construction:
- Arbitrator and Mediator of construction and contract disputes in the real estate and construction environments
- Speaker and lecturer of numerous construction and arbitration topics
- Construction consultant in the home building, commercial and institutional environments-
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 09/30/2026 at 3:00 PM (EDT)
Build a smarter pricing strategy that protects your profits. Learn a proven three-tiered pricing system to price homes, options and custom requests, improve forecasting, reduce unnecessary discounts and maximize builder profit margins in any market. Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Every pricing decision impacts your bottom line. Yet many builders lose profit through inconsistent pricing, underpriced custom requests and unnecessary discounting. A strategic pricing system helps you protect your margins while staying competitive in today's market.
In this session, discover a proven three-tiered sales pricing system that helps builders price homes, options and custom requests with confidence. Learn how to create consistent pricing rules, forecast pricing despite changing material costs and manage price locks without eroding profitability. Leave with practical systems you can implement immediately to improve pricing discipline, strengthen financial forecasting and increase profits across every home you sell.
Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.What You'll Learn in This Strategic Sales Pricing Webinar
How to implement a three-tiered pricing system that improves consistency and maximizes profit margins across homes, options and upgrades.
Best practices for pricing custom requests and upgrades, so they remain profitable while delivering value to home buyers.
How to forecast sales prices, manage price locks and account for changing construction costs with greater confidence.
Strategies to reduce unnecessary discounts and create disciplined pricing processes that protect builder profitability.
Practical steps to implement a systematic pricing model within 30 days.Why This Session Matters
As construction costs continue to fluctuate and buyers expect greater customization, pricing has become one of the most important drivers of profitability. Without a consistent pricing strategy, builders often leave money on the table through underpriced options, costly customizations and reactive discounting.
This session provides a repeatable framework for creating pricing discipline across your organization. Learn how to streamline pricing decisions, improve forecasting accuracy and protect your margins while continuing to deliver competitive value to customers.
Who Should Attend
This session is ideal for residential construction professionals responsible for pricing, sales strategy or profitability, including:
Home builders.
Sales managers.
Sales consultants.
Estimators.
Anyone responsible for pricing homes, options or custom upgrades.Whether you're looking to improve margins, create pricing consistency or strengthen your sales process, gain practical systems you can apply immediately.
$i++ ?>Brian Murphy (Moderator)
Owner
Educating Builder
Brian Murphy’s career has been built on two foundations; discipline and craft. A former USMC scout sniper, he brings the same precision, patience and attention to detail that his service in the Marine Corps demanded—qualities that carry naturally into building work done right the first time.
A third-generation carpenter, Murphy grew up in building and has since worked across every aspect of the industry: general contractor, home builder and real estate developer. His company, Murphy Homes Design Build based in Evansville, Indiana is where he does the majority of his work and where he applies his unusually complete view of how a project from raw ground to finished home and the demands of working and motivating the skilled workforce along every step of the way.
Today, Brian gives a lot of his attention to the next generation. As owner of Educating Builder, Murphy advocates for expanded construction-based education in high schools, working to connect students to careers that offer real wages, real skills, and real ownership over their futures. He is a NAHB train-the-trainer, a craft skill professional, and an educator who teaches from job-site experience rather than theory alone.
He is currently pursing a Master of Science in Career and Technical Education and finalizing his application for NAHBs Certified Master Builder Program Designation—credentials that formalize what he has spent a carer practicing: that building people and building structures are the same discipline.
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Jason French
Consultant
SMA Consulting
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