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  • The New Home Sales Professional - Live Online 2020 (September 15, 22 & 29)

    Contains 7 Component(s), Includes Credits Includes Multiple Live Events. The next is on 09/15/2020 at 1:00 PM (EDT)

    Are you ready to sharpen your sales presentation and place yourself in the top percentile of new homes sales professionals?  We often find ourselves doing the same thing based on habits or what “seems” to be working, but for those that want more, this course will allow you to sharpen or reshape your sales skills and tactics.   The course takes place over three consecutive Tuesdays, Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, September 14.

    This course is designed to review the best practices of the New Home Sales Professional.  The course offers tips and techniques to help you become the best new homes sales professional you can be.  The course offers details on the tasks that must be practiced on a regular basis and the skills needed to close the sale. By completing the course, you should be confident performing the various tasks required of management and be on the top of your game in front of every buyer and make the sale.

    Learning Objectives:

    • You want to be on your way to becoming a top-level salesperson, and that journey begins by identifying proper goals that can be attained both personally and professionally.
    • Every job has its own unique task list and not all those tasks are exciting. This course will assist you in organizing repetitive tasks that are required of the New Home Sales Professional.  
    • Understanding your competition is an extremely important part of competitive sales, and you will be provided with tools to analyze your competition to see how you compare. 
    • Knowing the difference between how different types of people approach a purchase can make a big difference when closing the sale and that is why you will discover various techniques for selling to different personality types.
    • From tips and techniques in your sales presentation and the various stages to close the sale, you will examine a variety of methods of improving the customer experience.

    Instructor: Christy Beck, Division Manager, Caruso Homes, North Carolina

    Course Length: 6 hours

    NAHB Designation: This is required for the CSP designation. 

    NAHB Continuing Education: 6 hours for the following 11 designations: CAPS, CGA, CGB, CGP, CGR, CMP, GMB, GMR, Master CGP, Master CSP, MIRM.

    Important Registration Details: 

    Please note: You have one year after purchase to access the materials associated with this course.

    This course is non‐transferrable. Do not use another individual’s login information to register for this course. You must log in to nahb.org as yourself to receive a certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now. 

    After you have participated in all three live sessions, you must take a timed, one-hour skills check and earn a score of 70% or higher to receive course credit. If you do not pass, you have one opportunity to retake it. Once you have passed the skills check and completed the course evaluation, you can print out your certificate of completion.

    Cancellation and Refund Policy: Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, Sept. 14. Cancellations will also be accepted until 3 p.m.  ET (12 p.m. PT) on Monday, Sept. 14. After that date, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to Deborah Krat at: dkrat@nahb.org.  

    Christy Beck, CSP, MIRM

    Division Manager, Caruso Homes, North Carolina

    Christy N. Beck, MIRM, CSP, Broker possesses a solid background in new home sales, management, marketing and training. Her extensive knowledge of the New Homes industry has been gained through her vast experience in positions such as Sr. Vice President of new Homes at Coldwell Banker Howard Perry & Walson, Vice President of Marketing for Bill Clark Homes and Regional Vice President of Sales and Marketing for Sunstar Homes/Lennar Corporation. She is a Master in Residential Marketing (MIRM) and a Certified Sales Professional (CSP). She has held various leadership positions with NAHB and currently serves as the incoming Chair of NSMC and serves on NAHB Education. In January 2017 at the International Builder Show, Christy received the Bill Molster Lifetime Achievement award for her service to NAHB, NSMC and the Institute of Residential Marketing. Locally, she serves on the Board of Directors for the Raleigh-Wake HBA. Christy has been the recipient of numerous sales and marketing awards by the Triangle Sales and Marketing Council (TSMC) MAME awards including Rookie of the Year (1995), Sales Person of the Year (1999) and Silver Marketing Manager of the Year (2001). In 2012 she was named Sales Manager of the Year by the National Association of Home Builders.

    Christy joined Caruso Homes in 2017 as the Director of Sales and Marketing to help launch the brand in North Carolina. Recently, Christy was promoted to Division Manager for North Carolina, managing the sales and construction teams for all communities within the Triangle area of North Carolina. She obtained her Bachelor of Arts degree from the University of North Carolina Wilmington and lives in Raleigh, NC with her husband Greg, son Dylan and her golden doodle Harley.

  • Social Media Refresh: New Tools, Tech & Techniques to Boost Your Business

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 09/10/2020 at 2:00 PM (EDT)

    In this webinar social media experts discuss what’s new in paid and organic social media and what tech, tools and strategies can provide significant ROI. Free for NSMC Council Members.

    In this webinar, social media experts will discuss what’s new in paid and organic social media, including what tech, tools and strategies are now available to navigate channels, build brand awareness and generate leads. Learn where you and your company should be investing time and capital, now and post COVID. 

    Participants in this webinar will:

    • Determine whether new social platforms like TikTok, Instant Experience (IX), and IGTV should be part of your media strategy.
    • Understand why you should be investing in social media now.
    • Recognize how current affairs can affect your social media plans.

    Speakers: Jo-Anne Redwood, Principal, Capstone Studios Design & Marketing, Inc., Barbara Wray, Director of Growth & Innovation, Wick Marketing, and Daryl Johnson, Director of Digital Strategies, Capstone Studios Design & Marketing, Inc.


    NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

    Cancellation and Refund Policy:  Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, September 9. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on Wednesday, September 9. After that date, no refunds will be issued. Cancellation requests must be submitted to Deborah Krat at EdWebinars@nahb.org

    Jo-Anne Redwood

    Principal, Capstone Studios Design & Marketing Inc.

    Barbara Wray

    Director of Growth & Innovation, Wick Marketing

    Daryl Johnson

    Director, Digital Strategies, Capstone Studios Design & Marketing Inc.

  • Coliving, Density & Multifamily Demand After COVID-19

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 09/02/2020 at 2:00 PM (EDT)

    Brad Hargreaves, the CEO and founder of coliving pioneer Common, will talk about how the approach to multifamily density changes in a post-pandemic world and how cities will need the affordability density brings now more than ever before. This webinar is free to Multifamily members, HCCP designee holders and AHG members.

    The exponential increase of urbanization in the past 8-10 years has dramatically driven up the cost of living for everyday renters in the US’s largest cities, all while wages have remained the same. Added apartment density and innovative multifamily typologies like coliving have sprung up to help combat the housing crisis that millions of Americans face. As real estate developers rethink the new normal brought on by COVID-19, many are now asking, “Should I be building for social distancing?” In this event, Brad Hargreaves, the CEO, and founder of coliving pioneer Common, will talk about how the approach to density changes in a post-pandemic world and how cities will need the affordability density brings now more than ever before.

    Participants in this webinar will:

    • Attendees will understand how cities have used density to drive affordable housing in the past to understand how they should develop for the future.
    • Attendees will understand the coliving management model, specifically Common’s, so they can better apply it as a multifamily typology in their portfolios.
    • Attendees will learn the difference in developing a traditional multifamily project versus a higher density coliving project.
    • Attendees will learn how Common is expanding and adapting to the changes brought on by COVID-19 to understand the future of coliving in the multifamily industry




    Speaker: Brad Hargreaves, CEO and Founder, Common 

    AIA Accreditation: Yes


    NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: HCCP, CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

    Cancellation and Refund Policy:  Registration is open until 3 p.m. ET (12 p.m. PT) on Tuesday, September 1. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on Tuesday, September 1. After that date, no refunds will be issued. Cancellation requests must be submitted to Deborah Krat at EdWebinars@nahb.org


    Brad Hargreaves

    CEO and Founder, Common

    Brad is the founder and CEO of Common. Common is dedicated to making housing better by providing convenient, community-minded shared homes. Since opening its first home in 2015, Common has grown to over 650 members in five cities. Previously, he co-founded General Assembly, a global education institution with campuses in more than 15 cities worldwide. Most recently, he was a Venture Partner at Maveron, General Assembly's lead investor.

    Brad has been named to Vanity Fair’s “The Next Establishment”, Inc Magazine’s “30 Under 30”, and Business Insider’s “Silicon Alley 100”. 

  • House Plan Designs that Can Save You Thousands

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 08/19/2020 at 2:00 PM (EDT)

    Through the power of these smart new house plans you can cut costs, add curb appeal, deliver a lot more functionality while providing your clients clean, efficient features. This webinar is part of the 2020 Best of IBS Series.

    Best of IBS Series 2020

    Through the power of smart, economical house plans, this webinar will explain how you can get the most out of every square foot and slash costs while increasing curb appeal. Learn how design can unlock functionality and provide your home buyers with contemporary money-saving features at a price that’s well within their budget.

    Participants will be able to:

    • Discover how to reduce waste and construction time while increasing profits.
    • Learn design tips so you can provide your clients with a more aesthetically pleasing product.
    • Review a case study where implementing value engineering provided substantial savings for both the builder and client.

    Speaker: Michael Jamie Walker - Owner - Walker Home Design, jamiew@walkerhomedesign.com

    NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

    Cancellation and Refund Policy:  Registration is open until 3 p.m. ET (12 p.m. PT) on Tuesday, August 18. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on August 18. After that date, no refunds will be issued. Cancellation requests must be submitted to Deborah Krat at EdWebinars@nahb.org.

    Michael Walker

    Owner, Walker Home Design

  • Best of IBS 2020 Webinar Series

    Contains 6 Product(s)

    This package includes all six webinars in this year’s Best of IBS 2020 series.

    This package includes all five webinars in this year’s Best of IBS 2020 series

    . These webinars are: 

    • 4-5-3! ONE Framework to Master Your Financials & Make More Profit
    • It’s 2020—and THIS is What Buyers Want
    • The Four Ps of Leadership: Understanding Yourself to Influence Others 
    • How Gen Z and Millennials Are Changing Homebuilding Forever
    • New Rules for Creating an Exceptional Customer Experience
    • House Plan Design that Can Save You Thousands 
  • Will Tomorrow's Cities Be Timber? Exploring Midrise Mass Timber Housing

    Contains 3 Component(s), Includes Credits

    This webinar will give an overview of design and construction considerations for midrise mass timber housing within the context of streamlined project delivery. It will outline the IBC 2021 changes that allow timber to compete as a sustainable option. This webinar is free to HCCP designee holders and HCG members.

    In this webinar, learn about additions to the 2021 International Building Code that allow for larger and taller wood buildings. You’ll get an overview of new design and construction considerations for midrise mass timber housing within the context of streamlined project delivery and how they support urban density and more sustainable communities. Variables will include allowable increases, acoustics, and fire-rated assemblies.

    Participants in this webinar will:

    • Discover how midrise wood‐frame construction meets housing needs while supporting well designed urban growth.
    • Identify the construction types, building metrics and fire resistance/protection requirements for timber midrise buildings per the 2021 International Building Code.
    • Understand the schedule and cost implications of mass timber structures as supplemented by prefabricated assemblies. 

    Speakers: Craig Curtis, Chief Architect; Chester Weir, Design Lead; Katerra

    NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: HCCP, CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

    Cancellation and Refund Policy:  Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, August 5. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on Wednesday, August 5. After that date, no refunds will be issued. Cancellation requests must be submitted to Deborah Krat at EdWebinars@nahb.org


    Craig Curtis

    Chief Architect

    As president of Katerra Architecture, Craig oversees new building platforms while ensuring they meet and exceed sustainability goals. •He was a partner with The Miller Hull Partnership for 30 years. Projects included the Bullitt Center, the world’s first commercial office building to meet the stringent requirements of the Living Building Challenge, and the $450m replacement of the San Ysidro Land Port of Entry, the busiest border crossing in the world. Integrated design approach: relying heavily on his team of architects, engineers, and contractors to solve complicated problems simply, creatively and elegantly, together. 

    Chester Weir

    Design Lead

    Chester Weir leads design efforts at Katerra for the Mass Timber Component Design Group, developing scalable solutions for mid and high-rise multi-family and commercial projects. His work is focused on the opportunities afforded by tall timber building codes, which have been pro-actively adopted in the Pacific Northwest where he works. Based in Seattle for over 15 years, Chester has worked for generalist design practices, contributing to civic, institutional, performing arts, and mixed-use projects.

  • New Rules for Creating an Exceptional Customer Experience

    Contains 3 Component(s), Includes Credits

    Learn these new rules of managing customer experience and change the way builders interact with customers -- from the first visit to the final step of the home buying experience. This webinar is part of the 2020 Best of IBS Series.

    Best of IBS Series 2020

    The consumer experience has changed. Customers expect things they never did before. And the only way to survive is to remodel your company’s processes around them. This webinar will explore the biggest home buyer pain points and how your team can provide “WOW” moments to ensure high levels of customer satisfaction and the end-to-end experience buyers want.

    Participants will be able to:

    • Better understand the radical shift in consumer expectations and what you need to do to respond.
    • Recognize the vital importance of re-imagining the home buying experience from start to finish.
    • Identify the greatest challenges in client/builder relationships and discover the tools and processes you’ll need to implement improvements.  

    Speaker: Mark Hodges, owner Blueprint Strategic Consulting, markhodges1018@gmail.com

    NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

    Cancellation and Refund Policy:  Registration is open until 3 p.m. ET (12 p.m. PT) on Tuesday, July 28. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on Tuesday, July 28. After that date, no refunds will be issued. Cancellation requests must be submitted to Deborah Krat at EdWebinars@nahb.org.

    Mark Hodges

    Owner Blueprint Strategic Consulting

    Mark Hodges is a former Sr. VP of Corporate Operations for Hovnanian Enterprises, one of the nation’s largest publicly traded homebuilding companies. He joined the company as Vice President for Quality and launched a TQM-based quality management system. In that role, he trained more than 2000 employees in the principles and practices of process improvement, and oversaw the formation of hundreds of Process Improvement Teams across the country. Documented savings from the work of these teams totaled in the millions of dollars, and improvements to operational processes contributed to a rise in customer satisfaction ratings from 78% to 95% “willingness to recommend”.

    During his tenure, Mark facilitated the company’s long term strategic planning process, authored three 5-year strategic plans and oversaw their implementations. He also led the creation of the company’s succession planning process, career path development programs and its performance management system. He conducted corporate communications in many areas, writing the company’s Annual Report for several years and creating organizational communications and presentations for the Company’s President and CEO.

    Mark’s operational experience includes responsibility for land development processes, architectural design, purchasing and community set-up, home production processes including production scheduling, marketing and sales management, quality assurance and homeowner service.

    Mark also created an implemented the “Transition Planning Process” designed to strategically integrate the culture, processes and systems of the 10 companies acquired by Hovnanian Enterprises during his tenure as Sr. VP of Corporate Operations

  • Evergreen Online Lead Conversion: Creating a Strategy That’s Ready for the Unexpected

    Contains 3 Component(s), Includes Credits

    Join online marketing experts as they discuss how to build a successful digital marketing program that not only converts online leads but is resistant to the unexpected. Learn how to navigate change, so you can spend less time reacting and more time making the sale. This webinar is free to the NSMC Council group.

    2020 has thrown even the best online marketing experts off balance, barely able to react, let alone be aggressive in pursuing leads. In this webinar, learn how to build a successful digital marketing engine that converts online leads and boosts sales even in the most unpredictable markets. With the impact of COVID-19 still looming, you’ll understand what it takes to navigate change now and, in the future, and how to create a business pipeline that's actually designed for disruptions.

    Participants in this webinar will:

    • Differentiate fashionable marketing from long-term trends.
    • Evaluate tools and techniques to enable a more digital sales process.
    • Learn how to audit and grade the home shopping experience you’re providing and make appropriate adjustments.

    Speakers: Dennis O'Neil, President, ONeil Interactive, dennis@oneillinteractive.com; Beth Russell, Director of Marketing, Stylecraft, erussell@stylecraft.com

    NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

    Cancellation and Refund Policy:  Registration is open until 3 p.m. ET (12 p.m. PT) on Tuesday, July 21. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on Tuesday, July 21. After that date, no refunds will be issued. Cancellation requests must be submitted to Deborah Krat at EdWebinars@nahb.org

    Dennis ONeil

    President, ONeil Interactive

    Marketing, sales, technology, and home building -- not necessarily in that order. Insanely curious about the consumer experience and how technology shapes, and is shaped by, it. I'm fortunate to have found quite a few smart people willing to let me lead them at ONeil Interactive, and many dozen clients who trust us to do great things for them. 

    Beth Russell

    Director of Marketing, Stylecraft

    Beth Russell is the Director of Marketing for Stylecraft, based in Texas. With a background in sales and psychology, Beth’s approach to marketing is very customer experience focused. Beth earned a Bachelor's Degree in Family Science from the University of Maryland and has moved across the United States several times due to her husband's active duty military career. Her career in marketing began in pharmaceutical market research, but her passion for the industry was discovered during her time as an Online Marketing Coordinator for a master planned community in North Carolina. After expanding her industry knowledge via on-site sales experience with Stylecraft, she transitioned back into marketing. During this transition she lead the charge in re-building Stylecraft’s marketing strategy. In 2020, Beth was named in Pro Builder Magazine's Forty Under 40 class. She is actively involved in with veteran, military family, and cancer centered charities. In her free time, she enjoys spending time with her family, cheering for Baltimore and DC sports teams (GO CAPS!), and introducing Chesapeake flavors into the hearts of her Texan co-workers.

  • How to Effectively Use Facebook & Instagram to Sell More Homes

    Contains 3 Component(s), Includes Credits

    In this webinar you’ll learn how you can sell more homes by applying specific techniques on ever-evolving social platforms like Facebook and Instagram. This webinar is free to NSMC Council Members.

    This webinar will show you the most effective ways to drive more appointments and sales through the utilization of Facebook and Instagram. Gone are the days of posting updates three to five times a week. Learn about the smart ads that leverage Facebook's artificial intelligence and

    the compelling data that proves it's time to start taking advantage of selling on social media.

    Participants in this webinar will:

    • Understand Facebook's artificial intelligence to super-charge your ad results.
    • Discover the top three ad formats that result in appointments and sales, not just "likes.”
    • Learn the tools and systems used by top builder's to effectively manage their social presence.

    Speaker: Kevin Oakley, Managing Partner, Do You Convert, kevin@doyouconvert.com

    NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

    Cancellation and Refund Policy:  Registration is open until 3 p.m. ET (12 p.m. PT) on Tuesday, June 30. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on Tuesday, June 30. After that date, no refunds will be issued. Cancellation requests must be submitted to Deborah Krat at EdWebinars@nahb.org

    Kevin Oakley

    Do You Convert

    Kevin Oakley has over 12 years of experience running marketing and sales operations for home builders of all shapes, sizes, and areas of expertise. Kevin has worked for two different multi-billion dollar revenue builders as well as for a private family owned builder. During his two years with NVR, a top 5 home builder, Kevin had full operational responsibility for land, construction, and sales for two home building divisions in the Pittsburgh MSA. While at Heartland Homes, Kevin’s management helped to grow sales by 15-20% each year during the downturn from 2008 – 2012 while simultaneously shrinking the marketing budget each year. Kevin’s extensive background and time spent in the trenches allows him to uniquely connect with the challenges you face in today’s market. From launching new communities, increasing online lead volume or conversion, improving your customer’s experience, lowering marketing costs, web design, and so much more – he has a strategy for success. Kevin speaks regularly at the International Builder’s Show and Pacific Coast Builder’s Conference as well as select local home building associations and home building companies looking to gain an edge over the competition. Kevin is the author of Presale Without Fail: The Secret to Launching New Communities and Phases with Maximum Results.

  • Moving the Buyer’s Journey Online: A How-to Guide for Completing Your Sales Digitally

    Contains 3 Component(s), Includes Credits

    Industry experts explore techniques, tools, process mapping, and training for completing your sales digitally—from writing the purchase agreement to selections—and meeting homebuyer’s needs in the new world of online selling due to COVID-19.

    This webinar will map out the steps and procedures needed to simplify the buying process in the new world of online selling amidst the COVID-19 pandemic. From closing the sale and writing the purchase agreement to getting through the selections process, a panel of industry experts will discuss interactive tools, personalized engagement, and trainings your team should implement, and how to ensure a seamless customer experience. 

    Participants in this webinar will:

    • Know what technology is working and the support and training you need to implement a digital sales process.
    • Discover how to map your procedures to ensure a great customer experience.
    • Understand the impact of our efforts from the buyer’s perspective.
    • Learn best practices for creating a virtual selections process.


    Speakers: Kimberly Mackey, Founder, and Sales & Marketing Management Consultant of New Homes Solutions Consulting, kmackey@newhomessolutions.com; Greg Bray, President, Blue Tangerine, greg@bluetangerine.com; Lisette Minnick, VP of Sales & Marketing for Mattamy Homes, Tampa Division, Lisette.minnick@mattamycorp.com

     

    NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

    Cancellation and Refund Policy:  Registration is open until 3 p.m. ET (12 p.m. PT) on Tuesday, June 30. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on Tuesday, June 30. After that date, no refunds will be issued. Cancellation requests must be submitted to Deborah Krat at EdWebinars@nahb.org


    Kimberly Mackey

    Founder, Sales & Marketing Management Consultant of New Homes Soltuions

    Kimberly Mackey, founder of New Homes Solutions Consulting, has a reputation as someone with real-world SOLUTIONS in a competitive and rapidly changing sales environment. Companies call on Kimberly to set up the processes & systems within the company so that sales is the engine that drives the train rather than running it off the tracks. Because she has such a depth of experience in all disciplines within the building industry, she is highly sought after to help companies to create a Customer Experience Process from lead to customer and throughout the building process. By creating a smooth transition and communication processes, she helps builders to create “Raving Fans.” She is a keynote speaker with 20 years of experience as an executive in the residential home building. She has a proven track record working with Builders and Developers of all sizes –from the local/regional companies to the publicly traded nationals. For more information, visit: NewHomesSolutions.com

    Greg Bray

    President, Blue Tangerine

    As President of the 25-person agency Blue Tangerine, Greg uses digital marketing to help home builders grow sales. Greg began developing home builder websites in late 1999 and has been hooked ever since. The tools have matured since that time, but one thing hasn’t changed: the goal to grow sales!

    In 2006, as VP of Operations for eCalton, Greg purchased the company and achieved his dream of owning his own business, renaming it Blue Tangerine Solutions. In 2014, he partnered with Triad Analytics to expand the agency’s marketing services. In 2017, the companies merged and became today’s Blue Tangerine.

    Blue Tangerine is a digital marketing and website development agency that specializes in helping home builders grow their sales. They achieve that goal by helping you build a better website and drive more qualified traffic to the site. Greg considers it a privilege to lead this team of talented professionals.

    Greg enjoys teaching the techniques and skills that he’s learned. He can explain complex technical topics in easy to understand language. He has presented at the International Builders' Show (IBS), the Southeast Building Conference, the Best Home Building Practices Summit, as well as other webinars and events. He is proud to be a host of the Home Builder Digital Marketing Summit and Podcast.

    Greg has an MBA from North Carolina State University and a BS degree in Computer Science from Brigham Young University. He is Google Ads and Google Analytics certified.

    Lisette Minnick

    VP of Sales & Marketing for Mattamy Homes

    Lisette Minnick is the Vice-president of Sales for the Mattamy Homes, Tampa Division. Lisette is known as a dynamic, motivated, entrepreneurial sales management strategist with a strong, 18+ year record of success in the home building industry. She is adept at driving sales production and improving team and management performance.

    Starting her new homes career on the sales floor, she worked her way to the top as an exceptional mentor, trainer, and coach.

    She is known for her tenacity, even in a difficult market.

    Lisette focuses on increasing profit margins, building strong internal and external customer relationships, and leading a successful sales team. Her experience in creating and implementing innovative marketing strategies to consistently result in overall customer satisfaction while improving efficiencies to enhance performance is part of the reason why she was invited to speak and share with you today.