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  • Marketing Green and High Performance Projects

    Contains 6 Component(s), Includes Credits

    There are many consumers of high performance and many shades to their green preferences. There are also as many sustainability and green marketing messages that are missing their mark; some even over promise what can be delivered. Your challenge is to match the marketing message to your targeted buyers’ shade of green and have it stand out. This module covers important aspects of marketing green and high performance projects including tailoring marketing activities to successfully attract targeted clients, using tactics that successfully and responsibly sell a green and high performance product and aligning aspects of your company with its sustainability and green commitment to distinguish yourself in the marketplace. It is also part of the High Performance Building for Building Professionals course. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    There are many consumers of high performance and many shades to their green preferences. There are also as many sustainability and green marketing messages that are missing their mark; some even over promise what can be delivered. Your challenge is to match the marketing message to your targeted buyers’ shade of green and have it stand out. This module covers important aspects of marketing green and high performance projects, including tailoring marketing activities to successfully attract targeted clients, using tactics that successfully and responsibly sell a green and high performance product and aligning aspects of your company with its sustainability and green commitment to distinguish yourself in the marketplace.

    By completing this module, you will be able to:

    • Identify techniques for tailoring marketing activities that successfully attract targeted clients.
    • Focus sales efforts on tactics that successfully and responsibly sell a green product.
    • Explain an eight-step process that will help distinguish the high performance, green builder or remodeler’s product from the competition. 
    • Describe three important aspects of a company and their related activities that should be aligned consistently with its sustainability and green commitment to position it well in the marketplace.

    This module is registered with AIA CES for continuing professional education and qualifies for 1 LU/HSW Hour.

    Module ID: HPBBP10

    NAHB Continuing Education: 1 hour toward CAPS, CGA, CGB, CGP, CGR, CMP, CSP,  GMB, GMR, Master CGP, Master CSP, and MIRM.

    NAHB Designations: CGA, CGB, CGP, GMR, Master CGP, Master CSP

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    The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems.  Credit(s) earned on completion of this course will be reported to AIA CES for AIA members.  Certificates of Completion for both AIA members and non-AIA members are available upon request


    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable.  Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on-demand courses upon purchase. 

    Any questions or need more information? Please contact Sheila Coble.

  • Incorporating Green and High Performance Program Criteria

    Contains 6 Component(s), Includes Credits

    Effective project management begins long before construction begins and doesn’t end until well after completion. This is especially important for a green building project, where the overriding goal is cost-effective implementation of sustainable materials, products, and strategies to achieve a higher performing, environmentally responsible product. Advance planning and coordination are required throughout to ensure success. This module is part of the Advanced High Performance Building: Project Management course. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    Effective project management begins long before construction begins and doesn’t end until well after completion. This is especially important for a green building project, where the overriding goal is cost-effective implementation of sustainable materials, products and strategies to achieve a higher performing, environmentally responsible product. Advance planning and coordination are required throughout to ensure success.

    By completing this module, you will be able to:

    • Articulate the role of project management as it relates to identifying the goals of a high performance project.
    • Describe the importance of checking local codes and requirements before beginning a high performance project. 
    • Review examples of green programs.
    • Describe the importance of documentation for a high performance project.

    This module is registered with AIA CES for continuing professional education and qualifies for 1.25 LU Hours.

    Module ID: AHPBPM01

    NAHB Continuing Education: 1.25 hour toward CAPS, CGA, CGB, CGP, CGR, CMP, CSP, , GMB, GMR, Master CSP, Master CGP and MIRM.

    NAHB Designations: CGA, CGB, CGP, GMR, Master CGP, Master CSP

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    The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems.  Credit(s) earned on completion of this course will be reported to AIA CES for AIA members.  Certificates of Completion for both AIA members and non-AIA members are available upon request.


    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable.  Do not use another individual’s login information to register for this course.  You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on-demand courses upon purchase. 

    Any questions or need more information? Please contact Sheila Coble.

  • Advanced High Performance Building: Project Management

    Contains 12 Component(s), Includes Credits

    Boost production efficiency and customer satisfaction by learning how to integrate high performance practices and certifications (National Green Building Standard, LEED, etc.) into a streamlined project management process. Combining Project Management Institute concepts with the whole‐house approach to building, this course identifies important systems, documents and communication strategies. It is highly recommended that the High Performance for Building Professionals course be taken prior to this, or that an attendee has a basic understanding of green certification programs and how they work. This course can be taken in its entirety or you may choose to take one to four different modules focused on a specific high performance topic. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    Boost production efficiency and customer satisfaction by learning how to integrate high performance practices and certifications (National Green Building Standard, LEED, etc.) into a streamlined project management process. Combining Project Management Institute concepts with the whole‐house approach to building, this course identifies important systems, documents and communication strategies. It is highly recommended that the High Performance for Building Professionals course be taken prior to this, or that an attendee has a basic understanding of green certification programs and how they work. This course can be taken in its entirety or you may choose to take one to four different modules focused on a specific high performance topic.

    By completing this course, you will be able to:

    • Describe how project management processes apply to green builders, remodelers and developers.
    • Integrate certification to the ICC/ASHRAE 700-2015 National Green Building Standard™ into project management processes.
    • Use green project management to increase operational efficiency and improve the bottom line.
    • Identify ways to decrease the potential liabilities associated with green building.

    This course is registered with AIA CES for continuing professional education and qualifies for 6.00 LU Hours.

    Course ID: AHPBPM00

    NAHB Continuing Education: 6.00 hours toward CAPS, CGA, CGB, CGP, CGR, CMP, CSP,  GMB, GMR, Master CGP, Master CSP, and MIRM.

    NAHB Designations: CGA, GMB, GMR, Master CGP, Master CSP  

    image


    The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems.  Credit(s) earned on completion of this course will be reported to AIA CES for AIA members.  Certificates of Completion for both AIA members and non-AIA members are available upon request. 


    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable.  Do not use another individual’s login information to register for this course.  You must login to nahb.org as yourself to receive a certificate of completion and credit for this course.  If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on-demand courses upon purchase. 

    Any questions or need more information? Please contact, Sheila Coble.

  • CSP I: The Art and Science of Selling

    Contains 6 Component(s), Includes Credits

    In this Certified New Home Sales Professional (CSP) module, you will tap in to the psychology of the customer, learning their decision-making processes, personality types and communication styles. You will gain a comprehensive understanding of the skill sets a new-home sales professional must possess, including time management, knowing the differences between selling new and resale homes and ways to tailor sales presentations for an increased closing ratio. This module also covers the Critical Path to Successful Selling. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    In this Certified New Home Sales Professional (CSP) module, you will tap in to the psychology of the customer, learning their decision-making processes, personality types and communication styles. You will gain a comprehensive understanding of the skill sets a new-home sales professional must possess, including time management, knowing the differences between selling new and resale homes and ways to tailor sales presentations for an increased closing ratio. This module also covers the Critical Path to Successful Selling.

    While the core content is the same as that of the in-person course, the dynamic online version is delivered in audio and video formats. It contains on-screen text, downloadable resources, a transcript of the course and a discussion forum where you can pose questions, share perspectives and enhance what you've learned. The online course offers the flexibility of taking it when you want and at your own pace. You will need to complete CSP II: Understanding New Home Construction, CSP III: Selling Skills for New Home Sales Professional, and pass the exam with a score of 70% to achieve the CSP designation.

     NAHB Continuing Education: 6 hours towards CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM 

    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable.  Do not use another individual’s login information to register for this course.  You must login to nahb.org as yourself to receive a certificate of completion and credit for this course.  If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company.

    You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on demand courses upon purchase. 

    Any questions or need more information, please contact Sheila Coble.

  • CSP II: Understanding New Home Construction

    Contains 8 Component(s), Includes Credits

    In this Certified New Home Sales Professional (CSP) module, you will gain a comprehensive understanding of new home construction and learn how to use this knowledge as a sales tool. This module covers basic construction terms, construction features that benefit the home buyer, steps of the builder's decision making and development process and how to effectively communicate these concepts to buyers. You will also learn to identify financing options for new home buyers. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    In this Certified New Home Sales Professional (CSP) module, you will gain a comprehensive understanding of new home construction and learn how to use this knowledge as a sales tool. This module covers basic construction terms, construction features that benefit the home buyer, steps of the builder's decision making and development process and how to effectively communicate these concepts to buyers. You will also learn to identify financing options for new home buyers.

    While the core content is the same as that of the in-person course, the dynamic online version is delivered in audio and video formats. It contains on-screen text, downloadable resources, a transcript of the course and a discussion forum where you can pose questions, share perspectives and enhance what you've learned. The online course offers the flexibility of taking it when you want and at your own pace. You will need to complete CSP I: The Art and Science of Selling, CSP III: Selling Skills for New Home Sales Professional, and pass the exam with a score of 70% to achieve the CSP designation.

    NAHB Continuing Education: 6 hours towards CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIR

    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable.  Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on demand courses upon purchase. 

    Any questions or need more information? Please contact Sheila Coble.

  • CSP III: Selling Skills for New Home Sales Professional

    Contains 6 Component(s), Includes Credits

    In this Certified Sales Professional (CSP) module, you will learn the advanced techniques used by real estate veterans for greeting, closing and overcoming objections. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    In this Certified New Home Sales Professional (CSP) module, you will learn the advanced techniques used by real estate veterans for greeting, closing and overcoming objections. This module covers the phases of the sales process, ways to successfully demonstrate features and how to use the home’s area and community as a selling point. You will explore ways to earn trust, identify needs and “service the sale.”  You’ll also learn to use follow-up systems to increase sales along with final walk-through and call-back procedures.

    While the core content is the same as that of the in-person course, the dynamic online version is delivered in audio and video formats. It contains on-screen text, downloadable resources, and a transcript of the course. The online course offers the flexibility of taking it when you want and at your own pace. You will need to complete CSP I: The Art and Science of Selling, CSP II: Understanding New Home Construction, and pass the exam with a score of 70% to achieve the CSP designation.

    NAHB Continuing Education: 6 hours towards CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM 

    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable.  Do not use another individual’s login information to register for this course.  You must login to nahb.org as yourself to receive a certificate of completion and credit for this course.  If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company.

    You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on demand courses upon purchase. 

    Any questions or need more information? Please contact Sheila Coble.

  • Principles of Residential Marketing: Research and Analysis Online

    Contains 11 Component(s), Includes Credits

    Developing a successful new home community depends on solid market research and planning from start to finish. In this two-part online course, you'll learn the foundation of new home research and analysis and then learn how to apply it through experiential in-person activities. This self-guided course will help you begin to build the skills necessary to get your single- and multifamily homes to market and continually monitor their success, whether you are a builder, developer, land planner, designer or real estate professional. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    Developing a successful new home community depends on solid market research and planning from start to finish. In this two-part online course, you'll learn the foundation of new home research and analysis and then learn how to apply it through experiential in-person activities.

    This self-guided course will help you begin to build the skills necessary to get your single- and multifamily homes to market and continually monitor their success, whether you are a builder, developer, land planner, designer or real estate professional.

    By completing this component of the course, you will be able to:

    • Understand roles and responsibilities of builders and developers for development of a community.
    • Define, conduct and compare market research to determine location, product and target market.
    • Understand the macro and micro aspects that must be analyzed for site selection.

    Special Instructions: Part 1 (online) must be taken prior to Part 2 (classroom) and the worksheets completed during the online portion must be brought to the classroom portion of the course. Students are strongly encouraged to take Research and Analysis before Strategy and Implementation for the most valuable learning experience if working towards the CMP and/or MIRM designations. Students are encouraged to review the online course a few days in advance of the classroom portion, as the final test builds off both components of the course.

    Continuing Education Hours: 6.0

    Designations: CMP, MIRM

    Continuing Education Credits: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive a certificate of completion and credit for this course.  If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on demand courses upon purchase. 

    Any questions or need more? Please contact Sheila Coble.

  • Principles of Residential Marketing: Strategy & Implementation Online

    Contains 10 Component(s), Includes Credits

    By incorporating both time-tested strategies and cutting-edge marketing tactics throughout the new home development process from building to marketing to selling, you will be able to inspire your buyers to feel like they couldn't possibly live anywhere else. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    Once you've completed the research and analysis that has helped you to identify the best location and product for your target market, you must determine the best approach to communicating to a mass of potential buyers. By incorporating both time-tested strategies and cutting-edge marketing tactics throughout the new home development process from building to marketing to selling you will be able to inspire your buyers to feel like they couldn't possibly live anywhere else.

    In this course you'll learn the foundations of how to make the sale through effective marketing strategies. You'll be able to define the role of marketing and sales and be able to take the research and develop an effective marketing strategy that uses the best channels to reach your desired audience. 

    By completing this component of the course, you will be able to:

    • Understand the importance of developing and analyzing a marketing strategy.
    • Explain the relationship between marketing, sales and your product.
    • Understand the roles of advertising, promotions and public relations in your sales strategy and identify the various channels for reaching audiences (e.g., digital, print, events).
    • Learn how to determine staffing and sales environment needs.

    Special Instructions: Part 1 (online) must be taken prior to Part 2 (classroom) and the worksheets completed during the online portion must be brought to the classroom portion of the course. Students are strongly encouraged to take Research and Analysis before Strategy and Implementation for the most valuable learning experience if working towards the CMP and/or MIRM designations. Students are encouraged to review the online course a few days in advance of the classroom portion, as the final test builds off both components of the course.

    Continuing Education Hours: 6.0

    Designations: CMP, MIRM

    Continuing Education Credits: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on demand courses upon purchase. 

    Any questions or need more information? Please contact Sheila Coble.

    Credit for Catalog Image: Hallsley, 2016 Best in American Living ™ Awards winner  Photographer: Bryan Chavez 

  • Certified New Home Sales Professional (CSP) Online

    Contains 17 Component(s), Includes Credits

    Master the craft of successful selling. This professional-level course is designed for specialists in new home sales. You will gain a broad understanding of the home building business, discuss consumer psychology and learn the advanced techniques used by real estate veterans for greeting, closing and overcoming objections. Includes CSP I: The Art and Science of Selling, CSP II: Understanding New Home Construction, and CSP III: Selling Skills for New Home Sales Professionals. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    Master the craft of successful selling. This professional-level course is designed for specialists in new home sales. You will gain a broad understanding of the home building business, discuss consumer psychology and learn the advanced techniques used by real estate veterans for greeting, closing and overcoming objections. Includes CSP I: The Art and Science of Selling, CSP II: Understanding New Home Construction, and CSP III: Selling Skills for New Home Sales Professionals.

    While the core content is the same as that of the in-person course, this dynamic online version is delivered in audio and video formats. It contains on-screen text, downloadable resources, a transcript of the course and a discussion forum where you can pose questions, share perspectives and enhance what you've learned. The online course offers the flexibility of taking it when you want and at your own pace. You have one year to complete the course and take the exam. NAHB requires that you score at least 70% on the test to receive your completion certificate.

    As a graduate of this course, you will be able to define and describe the:

    • Qualifications and characteristics of a new home salesperson
    • Differences between selling new homes and resale homes
    • Role of the Critical Path to Successful Selling in the new home sales environment
    • Basic steps of builders decision making and development process
    • Basic construction features that benefit the home buyer
    • Builders marketing approach and the impact the new home sales person has in the marketing process
    • Impact of consumer behavior on the new home selling process
    • Basic elements of effective communications in the selling environment
    • Importance of prospecting in searching for and qualifying potential buyers
    • Legal aspects of the real estate business and fair housing guidelines

    You will also gain the following skills:

    • Greeting and qualifying a prospective buyer
    • Using the area and community as selling point
    • Successfully demonstrating the product
    • Handling objections
    • Reducing the process to writing
    • Successful closing
    • Basic new home financing
    • Using follow-up systems to increase sales
    • Final walk-through and call-back procedures

    Upon successful completion of the course, you can apply to earn the Certified New Home Sales Professional (CSP) designation

    Important Registration Details:

    Please note: You will only have up to one year to complete the requirements of this course. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferrable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course.  If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now. 

    Refund Policy: No refunds are issued for on demand courses upon purchase. 

    Any questions or need more information? Please contact Sheila Coble.

  • House Construction as a Selling Tool

    Contains 9 Component(s), Includes Credits

    This on-demand course is designed to help building industry professionals more thoroughly understand the entire building process and to better present the benefits of the builder’s construction to potential buyers, while working as a unified team with the construction side of the operation. The primary audience for this course is sales staff and real estate agents representing builders as well as small builders, custom builders and remodelers. It is also intended for the professional who is new to the construction industry, those who want to expand their knowledge base, and anyone who fields homebuyer questions about the building process.

    This on-demand course is designed to help building industry professionals more thoroughly understand the entire building process and to better present the benefits of the builder’s construction to potential buyers, while working as a unified team with the construction side of the operation. The primary audience for this course is sales staff and real estate agents representing builders as well as small builders, custom builders and remodelers. It is also intended for the professional who is new to the construction industry, those who want to expand their knowledge base, and anyone who fields homebuyer questions about the building process.

    By completing this course, you will be able to:

    • Use improved knowledge of how communities are developed and houses are built to create value in the buyer’s mind
    • Respond confidently to buyer questions and concerns about all phases of building a home and community
    • Describe the materials and methods typically used in residential construction and their benefits to the homeowner using plain language rather than technical terms
    • Describe the roles of all the stakeholders involved in constructing or remodeling a home and how to collaborate to set expectations to benefit the homeowner
    • Use the final steps in the sales process to close the sale, maintain customer satisfaction and generate new sales leads

    NAHB Continuing Education: 6 hours toward CAPS, CGA, CGB, CGR, CMP, CSP, GMB, Master CSP and MIRM

    Required for NAHB Designations: Master CSP

    Elective for NAHB Designations: CGA

    Important Registration Information: 

    Please note: You will only have up to one year to complete the requirements of this course.

    This course is non-transferable. Do not use another individuals login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course.  If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now. 

    Refund Policy: No refunds are issued for on-demand courses upon purchase. 

    Any questions or need more information? Please contact Sheila Coble.