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  • Building Science and the Whole House

    Contains 6 Component(s), Includes Credits

    High performance and green building emphasize a whole-house approach to build homes that are more environmentally sustainable and energy efficient. A whole-house approach applies a perspective that goes beyond seeing a home as just a summation of its individual parts. It explains the interaction of all parts of a home, its systems and equipment, its occupants and the structure itself. Building science has a key role because it explains the interactions and drives the health, comfort, sustainability and efficiency of the structure. Lack of knowledge or attention to detail could yield unintended consequences in a home’s operation, indoor environment or durability. This module explores key building science principles: heat transfer, moisture movement, air pressure and climate zone considerations. It is also part of the High Performance Building for Building Professionals course. The level of content in this on-demand module is for the novice learner. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    High performance and green building emphasize a whole-house approach to build homes that are more environmentally sustainable and energy efficient. A whole-house approach applies a perspective that goes beyond seeing a home as just a summation of its individual parts. It explains the interaction of all parts of a home, its systems and equipment, its occupants and the structure itself. Building science has a key role because it explains the interactions and drives the health, comfort, sustainability and efficiency of the structure.  Lack of knowledge or attention to detail could yield unintended consequences in a home’s operation, indoor environment or durability. This module explores key building science principles: heat transfer, moisture movement, air pressure and climate zone considerations. 

    By completing this module, you will be able to:

    • Define the key building science principles.
    • Explain how building science principles impact structures differently in various climate zones.
    • Describe the whole-house approach, its foundational concepts and integrated perspective for building design and construction.
    • Explain the differences between traditional building assemblies and more recent “whole-house” assemblies and their impact on building performance.

    This module is registered with AIA CES for continuing professional education and qualifies for 1 LU/HSW Hour.

    NAHB Continuing Education: 1 hour toward CAPS, CGA, CGB, CGP, CGR, CMP, CSP,  GMB, GMR, Master CGP, Master CSP, and MIRM.

    NAHB Designations: CGA, CGB, CGP, GMR, Master CGP, Master CSP 

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    The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems.  Credit(s) earned on completion of this course will be reported to AIA CES for AIA members.  Certificates of Completion for both AIA members and non-AIA members are available upon request


    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable.  Do not use another individual’s login information to register for this course.  You must login to nahb.org as yourself to receive a certificate of completion and credit for this course.  If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company.

    You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on-demand courses upon purchase. 

    Any questions or need more information? Please contact ElearningHelp@nahb.org.

  • Energy Efficiency – Parts A and B

    Contains 7 Component(s), Includes Credits

    Any effective approach to reduced energy consumption involves a three-fold strategy: conservation, consumption and alternative energy generation. All three energy-efficiency approaches work interdependently, but energy efficiency starts with conserving energy through a well-designed and implemented building envelope. It’s only then that introducing more efficient equipment and implementing alternative strategies can have an even greater impact. This module covers how to achieve an energy-efficient building envelope through various conservation, consumption and alternative energy strategies. It explains performance benchmarks and the options for testing and achieving compliance with the ICC/ASHRAE 700-2015 National Green Building Standard™ (NGBS). This module is part of the High Performance Building for Building Professionals course. The level of content in this on-demand module is for the novice learner. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    Similar to the legs of a three-legged stool, any effective approach to improved energy consumption involves a three-fold strategy: conservation, consumption, and alternative energy generation. All three energy efficiency approaches work interdependently, but energy efficiency starts with conserving energy through a well-designed and implemented building envelope. Then, introducing more efficient equipment and implementing alternative strategies can have an even greater impact. This module covers how to achieve an energy-efficient building envelope through various energy-saving conservation, consumption and alternative energy strategies. It explains performance benchmarks and the options for testing and achieving compliance with the ICC/ASHRAE 700-2015 National Green Building Standard™ (NGBS).

    By completing this module, you will be able to:

    • Explain the important components of the building envelope and related practices that are critical to achieving energy conservation in a structure.
    • Identify the accepted criteria and methods for designing an HVAC system that is compliant with NGBS energy-efficiency practices.
    • Describe the commonly available HVAC equipment choices and their relative energy consumption advantages.
    • Describe the HVAC distribution system options, their design principles and components.
    • Explain the potential energy conservation that is achievable through lighting, appliances and different types of water heaters.
    • Describe three forms of alternative energy generation and how each works.
    • Explain the standard benchmarks for measuring the energy efficiency of a building and how structures are tested against them.
    • Identify the paths to compliance with NGBS that lead to the various threshold levels.
    • List mandatory and several innovative energy efficiency practices acknowledged in NGBS.

    This module is registered with AIA CES for continuing professional education and qualifies for 2 LU/HSW Hours.

    Module ID: HPBBP06AB

    NAHB Continuing Education: 2 hours toward CAPS, CGA, CGB, CGP, CGR, CMP, CSP,  GMB, GMR, Master CGP, Master CSP and MIRM.

    NAHB Designations: CGA, CGB, CGP, GMR, Master CGP, Master CSP  

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    The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems.  Credit(s) earned on completion of this course will be reported to AIA CES for AIA members.  Certificates of Completion for both AIA members and non-AIA members are available upon request


    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable.  Do not use another individual’s login information to register for this course.  You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on-demand courses upon purchase. 

    Any questions or need more information? Please contact ElearningHelp@nahb.org.

  • Indoor Environmental Quality

    Contains 6 Component(s), Includes Credits

    One of the highest priorities for many new home buyers is a healthier indoor environment, so knowledgeable builders, remodelers and designers can often reap extra profits or establish a market niche by producing homes with improved indoor environmental quality. Building industry professionals who do not follow sound indoor environmental quality practices run the potential risk of costly callbacks and, in worst-case scenarios, possible legal action. This module covers indoor environmental quality strategies such as the reduction or elimination of potential sources of pollutants, control of pollutants, filtration of pollutants and mitigation of radon. This module is part of the High Performance Building for Building Professionals course. The level of content in this on-demand module is for the novice learner. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    One of the highest priorities for many buyers of new homes is a healthier indoor environment, so knowledgeable builders, remodelers and designers can often reap extra profits or establish a market niche by producing homes with improved indoor environmental quality. Building industry professionals who do not follow sound indoor environmental quality practices run the potential risk of costly callbacks and, in worst case scenarios, possible legal action. This module covers indoor environmental quality strategies such as the reduction or elimination of potential sources of pollutants, control of pollutants, filtration of pollutants and mitigation of radon.

    By completing this module, you will be able to:

    • Describe ways to reduce or eliminate pollutant sources to improve the indoor environmental quality of a home.
    • Describe ways to control pollutants to achieve indoor environmental quality.
    • Explain the optimal means to filtrate pollutants from indoor environments.
    • Explain radon testing options and the Environmental Protection Agency (EPA)-recommended foundation design and construction methods that facilitate post-construction radon removal or entry reduction.
    • List mandatory and innovative indoor environmental quality practices acknowledged in the ICC/ASHRAE 700-2015 National Green Building Standard™ (NGBS). 

    This module is registered with AIA CES for continuing professional education and qualifies for 1 LU/HSW Hour.

    NAHB Continuing Education: 1 hour toward CAPS, CGA, CGB, CGP, CGR, CMP, CSP,  GMB, GMR, Master CGP, Master CSP, and MIRM.

    NAHB Designations: CGA, CGB, CGP, GMR, Master CGP, Master CSP  

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    The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems.  Credit(s) earned on completion of this course will be reported to AIA CES for AIA members.  Certificates of Completion for both AIA members and non-AIA members are available upon request


    Important Registration Details:

    Please note: You will have up to one year after purchase to complete the requirements of this module.

    This course is non-transferable.  Do not use another individual’s login information to register for this course.  You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on-demand courses upon purchase. 

    Any questions or need more information? Please contact ElearningHelp@nahb.org.

  • Water Efficiency

    Contains 6 Component(s), Includes Credits

    With limited water resources, rising demand and decreasing supply, it is surprising that most people give little thought to where water comes from and where it goes after it is used. Creating water-efficient practices involves changing the thinking and behavior of the consumer. In fact, some jurisdictions already offer incentives to existing homes but require mandates for new construction. Water concerns are increasing in many building projects and will surely direct development and growth in the near future. This module covers water efficiency strategies that can enable building industry professionals to respond to this vitally important environmental concern. It is also part of the High Performance Building for Building Professionals course. The level of content in this on-demand module is for the novice learner. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    With limited water resources, rising demand and decreasing supply, it is surprising that most people give little thought to where water comes from and where it goes after it is used. Creating water-efficient practices involves changing the thinking and behavior of the consumer. In fact, some jurisdictions already offer incentives to existing homes but require mandates for new construction. Water concerns are increasing in many building projects and will surely direct development and growth in the near future. This module covers water efficiency strategies that can enable building industry professionals to respond to this vitally important environmental concern.

    By completing this module, you will be able to:

    • Discuss the impact of rising water demand combined with increasing water scarcity.
    • Describe several practices for efficient indoor water use promoted by the ICC/ASHRAE 700-2015 National Green Building Standard™ (NGBS).
    • Identify outdoor water efficiency approaches promoted through compliance with NGBS.
    • List mandatory and several innovative water-efficient practices acknowledged in NGBS.

    This module is registered with AIA CES for continuing professional education and qualifies for 1 LU/HSW Hour.

    NAHB Continuing Education: 1 hour toward CAPS, CGA, CGB, CGP, CGR, CMP, CSP,  GMB, GMR, Master CGP, Master CSP, and MIRM.

    NAHB Designations: CGA, CGB, CGP, GMR, Master CGP, Master CSP  

    image


    The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems.  Credit(s) earned on completion of this course will be reported to AIA CES for AIA members.  Certificates of Completion for both AIA members and non-AIA members are available upon request


    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable.  Do not use another individual’s login information to register for this course.  You must login to nahb.org as yourself to receive a certificate of completion and credit for this course.  If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company.

    You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on demand courses upon purchase. 

    Any questions or need more information? Please contact ElearningHelp@nahb.org.

  • Green Remodeling - Parts A and B

    Contains 7 Component(s), Includes Credits

    While many energy efficiency and sustainability programs focus on new homes, improving existing homes creates additional impact on the environment and energy efficiency. In 2015, 1.1 million homes and there were 134 million existing housing units. The additional new homes represent under 1% of the housing stock. Yet approximately 22 million owner-occupied housing units, or 16% of the housing stock, were remodeled in 2015. This module explores the challenges and considerations of green remodeling projects and reviews how the ICC/ASHRAE 700-2015 National Green Building Standard™ (NGBS) uniquely approaches these projects. It is also part of the High Performance Building for Building Professionals course. The level of content in this on-demand module is for the novice learner. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser

    While many energy efficiency and sustainability programs focus on new homes, improving existing homes creates additional impact on the environment and energy efficiency. In 2015, 1.1 million homes were built in 2015 and there were 134 million existing housing units. The additional new homes represent under 1% of the housing stock. Yet approximately 22 million owner-occupied housing units, or 16% of the housing stock, were remodeled in 2015. This module explores the challenges and considerations of green remodeling projects and reviews how the ICC/ASHRAE 700-2015 National Green Building Standard™ (NGBS) uniquely approaches these projects.

    By completing this module, you will be able to:

    • Describe the common challenges present in remodeling projects and effective approaches for addressing them.
    • Describe the unique compliance options and practices that are included in NGBS for remodeling.
    • Discuss a balanced approach to achieving green, high performance objectives within the constraints of existing conditions.
    • Explain the differences between Whole Building and Functional Area remodeling projects within the NGBS. 

    This module is registered with AIA CES for continuing professional education and qualifies for 2 LU/HSW Hours.

    NAHB Continuing Education: 2 hours toward CAPS, CGA, CGB, CGP, CGR, CMP, CSP,  GMB, GMR, Master CGP, Master CSP and MIRM.

    NAHB Designations: CGA, CGB, CGP, GMR, Master CGP, Master CSP  


    image


    The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems.  Credit(s) earned on completion of this course will be reported to AIA CES for AIA members.  Certificates of Completion for both AIA members and non-AIA members are available upon request


    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable.  Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on-demand courses upon purchase. 

    Any questions or need information? Please contact ElearningHelp@nahb.org.

  • Marketing Green and High Performance Projects

    Contains 6 Component(s), Includes Credits

    There are many consumers of high performance and many shades to their green preferences. There are also as many sustainability and green marketing messages that are missing their mark; some even over promise what can be delivered. Your challenge is to match the marketing message to your targeted buyers’ shade of green and have it stand out. This module covers important aspects of marketing green and high performance projects including tailoring marketing activities to successfully attract targeted clients, using tactics that successfully and responsibly sell a green and high performance product and aligning aspects of your company with its sustainability and green commitment to distinguish yourself in the marketplace. It is also part of the High Performance Building for Building Professionals course. The level of content in this on-demand module is for the novice learner. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    There are many consumers of high performance and many shades to their green preferences. There are also as many sustainability and green marketing messages that are missing their mark; some even over promise what can be delivered. Your challenge is to match the marketing message to your targeted buyers’ shade of green and have it stand out. This module covers important aspects of marketing green and high performance projects, including tailoring marketing activities to successfully attract targeted clients, using tactics that successfully and responsibly sell a green and high performance product and aligning aspects of your company with its sustainability and green commitment to distinguish yourself in the marketplace.

    By completing this module, you will be able to:

    • Identify techniques for tailoring marketing activities that successfully attract targeted clients.
    • Focus sales efforts on tactics that successfully and responsibly sell a green product.
    • Explain an eight-step process that will help distinguish the high performance, green builder or remodeler’s product from the competition. 
    • Describe three important aspects of a company and their related activities that should be aligned consistently with its sustainability and green commitment to position it well in the marketplace.

    This module is registered with AIA CES for continuing professional education and qualifies for 1 LU/HSW Hour.

    Module ID: HPBBP10

    NAHB Continuing Education: 1 hour toward CAPS, CGA, CGB, CGP, CGR, CMP, CSP,  GMB, GMR, Master CGP, Master CSP, and MIRM.

    NAHB Designations: CGA, CGB, CGP, GMR, Master CGP, Master CSP

    image


    The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems.  Credit(s) earned on completion of this course will be reported to AIA CES for AIA members.  Certificates of Completion for both AIA members and non-AIA members are available upon request


    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable.  Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on-demand courses upon purchase. 

    Any questions or need more information? Please contact ElearningHelp@nahb.org

  • Incorporating Green and High Performance Program Criteria

    Contains 6 Component(s), Includes Credits

    Effective project management begins long before construction begins and doesn’t end until well after completion. This is especially important for a green building project, where the overriding goal is cost-effective implementation of sustainable materials, products, and strategies to achieve a higher performing, environmentally responsible product. Advance planning and coordination are required throughout to ensure success. The level of content in this on-demand module is for the intermediate learner. This module is part of the Advanced High Performance Building: Project Management course. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    Effective project management begins long before construction begins and doesn’t end until well after completion. This is especially important for a green building project, where the overriding goal is cost-effective implementation of sustainable materials, products and strategies to achieve a higher performing, environmentally responsible product. Advance planning and coordination are required throughout to ensure success.

    By completing this module, you will be able to:

    • Articulate the role of project management as it relates to identifying the goals of a high performance project.
    • Describe the importance of checking local codes and requirements before beginning a high performance project. 
    • Review examples of green programs.
    • Describe the importance of documentation for a high performance project.

    This module is registered with AIA CES for continuing professional education and qualifies for 1.25 LU Hours.

    NAHB Continuing Education: 1.25 hour toward CAPS, CGA, CGB, CGP, CGR, CMP, CSP, , GMB, GMR, Master CSP, Master CGP and MIRM.

    NAHB Designations: CGA, CGB, CGP, GMR, Master CGP, Master CSP

    image


    The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems.  Credit(s) earned on completion of this course will be reported to AIA CES for AIA members.  Certificates of Completion for both AIA members and non-AIA members are available upon request.


    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable.  Do not use another individual’s login information to register for this course.  You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on-demand courses upon purchase. 

    Any questions or need more information? Please contact ElearningHelp@nahb.org.

  • Advanced High Performance Building: Project Management

    Contains 12 Component(s), Includes Credits

    Boost production efficiency and customer satisfaction by learning how to integrate high performance practices and certifications (National Green Building Standard, LEED, etc.) into a streamlined project management process. Combining Project Management Institute concepts with the whole‐house approach to building, this course identifies important systems, documents and communication strategies. The level of content in this on-demand course is for the intermediate learner. It is highly recommended that the High Performance for Building Professionals course be taken prior to this, or that an attendee has a basic understanding of green certification programs and how they work. This course can be taken in its entirety or you may choose to take one to four different modules focused on a specific high performance topic. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    Boost production efficiency and customer satisfaction by learning how to integrate high performance practices and certifications (National Green Building Standard, LEED, etc.) into a streamlined project management process. Combining Project Management Institute concepts with the whole‐house approach to building, this course identifies important systems, documents and communication strategies. It is highly recommended that the High Performance for Building Professionals course be taken prior to this, or that an attendee has a basic understanding of green certification programs and how they work. This course can be taken in its entirety or you may choose to take one to four different modules focused on a specific high performance topic.

    By completing this course, you will be able to:

    • Describe how project management processes apply to green builders, remodelers and developers.
    • Integrate certification to the ICC/ASHRAE 700-2015 National Green Building Standard™ into project management processes.
    • Use green project management to increase operational efficiency and improve the bottom line.
    • Identify ways to decrease the potential liabilities associated with green building.

    This course is registered with AIA CES for continuing professional education and qualifies for 6.00 LU Hours.

    NAHB Continuing Education: 6.00 hours toward CAPS, CGA, CGB, CGP, CGR, CMP, CSP,  GMB, GMR, Master CGP, Master CSP, and MIRM.

    NAHB Designations: CGA, GMB, GMR, Master CGP, Master CSP  

    image


    The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems.  Credit(s) earned on completion of this course will be reported to AIA CES for AIA members.  Certificates of Completion for both AIA members and non-AIA members are available upon request. 


    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable.  Do not use another individual’s login information to register for this course.  You must login to nahb.org as yourself to receive a certificate of completion and credit for this course.  If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on-demand courses upon purchase. 

    Any questions or need more information? Please contact ElearningHelp@nahb.org

  • Principles of Residential Marketing: Research and Analysis Online

    Contains 11 Component(s), Includes Credits

    Developing a successful new home community depends on solid market research and planning from start to finish. In this two-part online course, you'll learn the foundation of new home research and analysis and then learn how to apply it through experiential in-person activities. The level of content in this on-demand course is for the novice learner. This self-guided course will help you begin to build the skills necessary to get your single- and multifamily homes to market and continually monitor their success, whether you are a builder, developer, land planner, designer or real estate professional. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    Developing a successful new home community depends on solid market research and planning from start to finish. In this two-part online course, you'll learn the foundation of new home research and analysis and then learn how to apply it through experiential in-person activities.

    This self-guided course will help you begin to build the skills necessary to get your single- and multifamily homes to market and continually monitor their success, whether you are a builder, developer, land planner, designer or real estate professional.

    By completing this component of the course, you will be able to:

    • Understand roles and responsibilities of builders and developers for development of a community.
    • Define, conduct and compare market research to determine location, product and target market.
    • Understand the macro and micro aspects that must be analyzed for site selection.

    Special Instructions: Part 1 (online) must be taken prior to Part 2 (classroom) and the worksheets completed during the online portion must be brought to the classroom portion of the course. Students are strongly encouraged to take Research and Analysis before Strategy and Implementation for the most valuable learning experience if working towards the CMP and/or MIRM designations. Students are encouraged to review the online course a few days in advance of the classroom portion, as the final test builds off both components of the course.

    Continuing Education Hours: 6.0

    Designations: CMP, MIRM

    Continuing Education Credits: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive a certificate of completion and credit for this course.  If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on demand courses upon purchase. 

    Any questions or need more information? Please contact ElearningHelp@nahb.org

  • Principles of Residential Marketing: Strategy & Implementation Online

    Contains 10 Component(s), Includes Credits

    By incorporating both time-tested strategies and cutting-edge marketing tactics throughout the new home development process from building to marketing to selling, you will be able to inspire your buyers to feel like they couldn't possibly live anywhere else. The level of content in this on-demand course is for the novice learner. Please note: If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    Once you've completed the research and analysis that has helped you to identify the best location and product for your target market, you must determine the best approach to communicating to a mass of potential buyers. By incorporating both time-tested strategies and cutting-edge marketing tactics throughout the new home development process from building to marketing to selling you will be able to inspire your buyers to feel like they couldn't possibly live anywhere else.

    In this course you'll learn the foundations of how to make the sale through effective marketing strategies. You'll be able to define the role of marketing and sales and be able to take the research and develop an effective marketing strategy that uses the best channels to reach your desired audience. 

    By completing this component of the course, you will be able to:

    • Understand the importance of developing and analyzing a marketing strategy.
    • Explain the relationship between marketing, sales and your product.
    • Understand the roles of advertising, promotions and public relations in your sales strategy and identify the various channels for reaching audiences (e.g., digital, print, events).
    • Learn how to determine staffing and sales environment needs.

    Special Instructions: Part 1 (online) must be taken prior to Part 2 (classroom) and the worksheets completed during the online portion must be brought to the classroom portion of the course. Students are strongly encouraged to take Research and Analysis before Strategy and Implementation for the most valuable learning experience if working towards the CMP and/or MIRM designations. Students are encouraged to review the online course a few days in advance of the classroom portion, as the final test builds off both components of the course.

    Continuing Education Hours: 6.0

    Designations: CMP, MIRM

    Continuing Education Credits: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

    Important Registration Details:

    Please note: You have one year after purchase to complete the requirements of this module. If you experience any issues with Adobe Flash when accessing the on-demand course or module, please try the Mozilla Firefox Web browser.

    This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

    Refund Policy: No refunds are issued for on demand courses upon purchase. 

    Any questions or need more information? Please contact ElearningHelp@nahb.org.

    Credit for Catalog Image: Hallsley, 2016 Best in American Living ™ Awards winner  Photographer: Bryan Chavez