NAHB Learning
Catalog
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Contains 4 Component(s), Includes Credits Includes a Live Web Event on 11/14/2024 at 1:00 PM (EST)
Elevate your digital presence and drive more new home sales. Designed specifically for the home building industry, this overview course will guide you through the essentials of creating a website optimized for lead capture. Learn how to make key technology selections, build trust, and develop compelling calls to action that engage and convert potential home buyers. The course also touches on effective strategies for driving targeted traffic to your site, including SEO, paid search and social media. Whether you're looking to fine-tune your existing website or embarking on a new digital journey, this course offers valuable insights to help you maximize lead generation and turn prospects into home buyers. This 3 hour class will be held from 1-4pm ET Contact elearninghelp@nahb.org with questions
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
After completing this course, participants will be able to:
- Comprehend the importance of elevating digital presence for the home building industry and its impact on new home sales
- Identify the key components of a website optimized for lead capture in the context of the home building industry
- Make informed technology selections to support effective lead generation through a website
- Explore effective methods for driving targeted traffic to a website, including SEO, paid search, geofencing, and social media activities
- Recognize the value of utilizing third-party listing websites as part of a comprehensive digital strategy for home sales.
This course qualifies for 3 continuing education hours with NAHB
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at nahbsupport@nahb.org or 202.266.8313
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
Contact elearninghelp@nahb.org with any questions.
Greg Bray
President, Blue Tangerine
As President of the 25-person agency Blue Tangerine, Greg uses digital marketing to help home builders grow sales. Greg began developing home builder websites in late 1999 and has been hooked ever since. The tools have matured since that time, but one thing hasn’t changed: the goal to grow sales!
In 2006, as VP of Operations for eCalton, Greg purchased the company and achieved his dream of owning his own business, renaming it Blue Tangerine Solutions. In 2014, he partnered with Triad Analytics to expand the agency’s marketing services. In 2017, the companies merged and became today’s Blue Tangerine.
Blue Tangerine is a digital marketing and website development agency that specializes in helping home builders grow their sales. They achieve that goal by helping you build a better website and drive more qualified traffic to the site. Greg considers it a privilege to lead this team of talented professionals.
Greg enjoys teaching the techniques and skills that he’s learned. He can explain complex technical topics in easy to understand language. He has presented at the International Builders' Show (IBS), the Southeast Building Conference, the Best Home Building Practices Summit, as well as other webinars and events. He is proud to be a host of the Home Builder Digital Marketing Summit and Podcast.
Greg has an MBA from North Carolina State University and a BS degree in Computer Science from Brigham Young University. He is Google Ads and Google Analytics certified.
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You must log in to register
- Non-member - $149
- Member - $149
- Council - $199
- More Information
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Contains 4 Component(s), Includes Credits Includes a Live Web Event on 11/07/2024 at 1:00 PM (EST)
A strong marketing foundation is the basis of a successful marketing program, much like a well-built foundation ensures a home stands the test of time. Designed for home builders, this course focuses on building a strong marketing foundation -- your website, branding and content – and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations, social media, video, design, email marketing, photography and graphic design capture and engage today’s consumers. Additional advice on crafting an effective marketing budget is also covered. This 3-hour class will be held from 1-4 ET Contact elearninghelp@nahb.org with questions.
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
After completing this course, participants will be able to:
- Understand the critical role of a strong marketing foundation in the success of a marketing program as it relates to and parallels the importance of a well-built home foundation
- Identify the core components of a marketing foundation in the context of home building, including website development, branding, and content creation.
- Explore effective marketing strategies and tactics to engage potential home buyers and convert them into leads.
- Gain expertise in various marketing tools and techniques, such as public relations, social media, video production, design, email marketing, photography, and graphic design, and understand how they can be used to capture and engage today's consumers
- Identify and foster the principles and best practices for crafting an effective marketing budget that aligns with the specific needs and goals of a home building marketing campaign
- Analyze real-world case studies and examples that demonstrate successful marketing efforts in the home building industry, gaining insights into practical applications of the concepts covered in the course
This course qualifies for 3 continuing education hours with NAHB
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at nahbsupport@nahb.org or 202.266.8313
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
Contact elearninghelp@nahb.org with any questions.
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You must log in to register
- Non-member - $149
- Member - $149
- Council - $199.01
- More Information
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 11/05/2024 at 1:00 PM (EST)
Leads are everywhere. But which leads will be qualified sales leads? This course will provide you with the information you need to develop the best-qualified lead-generation campaign to ensure that you and your sales associates will always be able to create business development activities. You will learn effective communication, prospecting and evaluation skills to enhance your ability to obtain the finest and most qualified leads to sustain your growth in any market! This half-day course will take place 1-4 ET
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
After completing this course, participants will be able to:
Develop the ability for preparation to acquire qualified leads and referrals
Analyze the ability to engage to acquire qualified leads and referrals
Develop communication skills to attract, acquire and earn on-going qualified leads and referrals
Illustrate how to create a database, monitor it and refresh it
Demonstrate how to use effective marketing skills to convert prospects into buyers
Attain the ability to provide effective customer service from meeting, through the sale to installation and warranty, to create more qualified leads and sales
NAHB Credit: This course counts for 3 continuing education credits.
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at nahbsupport@nahb.org or 202.266.8313To get access to membership pricing under an employer’s membership, please reach out to our help desk at nahbsupport@nahb.org or 202.266.8313
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
Please contact elearninghelp@nahb.org with any questions.
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You must log in to register
- Non-member - $199
- Member - $149
- Council - $149
- More Information
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You must log in to register
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Contains 5 Component(s), Includes Credits Includes Multiple Live Events. The next is on 10/22/2024 at 1:00 PM (EDT)
Does worrying about the long-term finical health of your business keep you up at night? Learn financial tools you can apply immediately to help achieve financial success. Explore how to use annual operating plans, budgets, financial reports, and revenue forecasts to control your profitability. This class is held on 2 consecutive wekks from 1-4pm ET Please contact elearninghelp@nahb.org with any questions.
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
Participants in this course will be able to:
- Review a current business plan and results
- Identify personal and business goals
- Build pro formas and operating plans that incorporate personal and business goals
- Identify ways to effectively manage business results and respond to changes
- Identify ways to improve the long-term health of the company
NAHB Credit: This class counts for 6 continuing education credits.
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at nahbsupport@nahb.org or 202.266.8313
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
Vince Butler, GMR, GMB, CAPS
President, Butler Brothers Corporation
Vince Butler, GMR, GMB, CAPS is a second-generation builder and remodeler from Northern Virginia. He has served as President of Butler Brothers Corporation, a full-service design-build company, since 1984 and has extensive experience in the design, sales and production of residential construction and remodeling. Vince has a BS degree in Financial Management from Virginia Tech and is a Graduate Master Remodeler (GMR), Graduate Master Builder (GMB) and Certified Aging-In-Place Specialist (CAPS). He is a nationally recognized speaker on residential construction management topics and an approved NAHB Master Instructor. He has presented at many national and regional trade shows including the International Builders Show, The Remodeling Show, Sunbelt Builders Show, Southeast Builders Conference, Atlantic Builders Conference, Pacific Coast Builders Conference (PCBC) and the NAHB Remodelers Road Show. He was named NAHB CAPS Educator of the Year in 2012 and Builder Remodeler Educator of the Year in 2017. In 2017 he founded BizTrainingNow to serve the educational needs of small business owners and local associations.
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You must log in to register
- Non-member - $349
- Member - $249
- Council - $249
- More Information
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Contains 4 Component(s), Includes Credits Includes a Live Web Event on 10/17/2024 at 1:00 PM (EDT)
Take the next steps in becoming a land developer! This partner class to Land Development explores navigating governing authorities to get to the sale with maximum profit. This half-day course is held from 1-4 ET Please contact elearninghelp@nahb.org with any questions.
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
What to expect from this course:
- You will review the land acquisition and development process and explore the last three steps of this eight-step process: site planning, government approvals, and site improvements.
- Recognize what it takes to successfully create a site plan and a preliminary plat.
- Become familiar with the typical government approval process for land development, including the need for public land donation.
- Identify what construction improvements are necessary to get the property ready to sell or develop.
NAHB Credit: This course counts for 3 continuing education credits.
Additional Credit Information:
3 AIA/CES LU: NAHB is a Registered Provider with the American Institute of Architects (AIA) Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by NAHB. Certificates of Completion for non-AIA members are available upon request.
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at nahbsupport@nahb.org or 202.266.8313To get access to membership pricing under an employer’s membership, please reach out to our help desk at nahbsupport@nahb.org or 202.266.8313
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
Please contact elearninghelp@nahb.org with any questions.
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You must log in to register
- Non-member - $174
- Member - $124
- Council - $124
- More Information
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Contains 2 Product(s)
Save by purchasing together! By purchasing the Land Development and Site Planning classes as a bundle members save an extra 10%. Contact elearninghelp@nahb.org with questions.
With the purchase of this package, you will gain access to both our Land Development and Site planning courses.
Land Development:
This course will introduce participants to the land acquisition and development process and explore the crucial first steps to becoming a successful developer.
Time: July 9, 1-4 p.m. ET.
Site Planning:Take the next step to becoming a small volume land developer by exploring actual site planning and preliminary platting.
Time: July 11, 1-4 p.m. ET.
Important Registration Details:
This course is non-transferrable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.
To get access to membership pricing as an employee under an employer’s membership, please reach out to our help desk at nahbsupport@nahb.org or 202.266.8313
After you have participated in all three live sessions, you must take a timed, one-hour skills check and earn a score of 70% or higher to receive course credit. If you do not pass, you have one opportunity to retake it. Once you have passed the skills check and completed the course evaluation, you can print out your certificate of completion.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
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You must log in to register
- Member - $223
- Council - $223
- More Information
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You must log in to register
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Contains 4 Component(s), Includes Credits Includes a Live Web Event on 10/10/2024 at 1:00 PM (EDT)
Land development is not for the meek but doing it successfully can substantially increase revenue and profit for smaller builders. Learn the tips and tricks that will help you to limit risk and maximize profit when finding land for small development projects. This course is best taken in conjunction with its partner class, Site Planning, Approvals and Construction This half day course is held from 1-4pm ET Contact elearninghelp@nahb.org with any questions.
Members: Click here to save an extra 10% by purchasing Land Development and Site Planning together!
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
What to expect from this course:
- You will be introduced to the land acquisition and development process and review the first five steps of this eight-step process: finding land, market analysis, tying up land/preliminary investigation, concept plans and due diligence.
- As a building professional who is new to the land development business, you will develop strategies for finding land development opportunities for small building projects (2 – 50 lots) by examining real-world examples.
- And you will have the opportunity to review key business structures and financing options for running a small volume land development business.
NAHB Credit: 3 continuing education credits
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk
To get access to membership pricing as a peer member under an employer's membership, please reach out to our help desk at nahbsupport@nahb.org or 202.266.8313
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
Contact elearninghelp@nahb.org with any questions.
-
You must log in to register
- Non-member - $199
- Member - $149
- Council - $149
- More Information
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Contains 4 Component(s), Includes Credits Includes a Live Web Event on 09/24/2024 at 1:00 PM (EDT)
Identify opportunities to build and diversify your business. This course examines more than 25 different opportunities within the construction industry that are ideal for expansion. Explore the different approaches and options diversification allows including commercial building, remodeling, special use structures and institutional projects. You'll analyze the factors that affect success in diversification and learn the due diligence steps to take when preparing to diversify. This half-day course is held on Thrusday from 1-4pm ET on October 5th Contact elearninghelp@nahb.org with any questions.
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
As a graduate of this course, participants will be able to:
- Define the concept of diversification and identify its related benefits and risks
- Identify types of businesses that provide diversification opportunities for builders, remodelers, residential contractors and small commercial contractors
- Consider aspects of each diversification opportunity before selecting it as a viable option
- Determine whether diversification is a desirable option
- Identify due diligence that should be performed once an area of diversification is chosen
This course qualifies for 3 continuing education hours with NAHB
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at nahbsupport@nahb.org or 202.266.8313
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
Contact elearninghelp@nahb.org with any questions.
-
You must log in to register
- Non-member - $199
- Member - $149
- Council - $149
- More Information
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 09/17/2024 at 1:00 PM (EDT)
Efficiency is money. Ensuring all the processes work together in order to perform effectively is vital to a project’s success. Explore how to develop and follow a clear schedule, increasing profitability and client satisfaction. This half-day course is held from 1-4 ET. Please contact elearninghelp@nahb.org with any questions.
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
As a graduate of this course you will be able to:
- Explain the importance of the project schedule as a planning tool
- Describe the importance of the schedule as a communication tool
- Explore the fundamental components of a schedule
- Distinguish between the different types of schedules
- Create a project schedule
- Review contract considerations regarding scheduling
NAHB Credit: This course counts for 6 continuing education credits.Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at nahbsupport@nahb.org or 202.266.8313To get access to membership pricing under an employer’s membership, please reach out to our help desk at nahbsupport@nahb.org or 202.266.8313
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
Please contact elearninghelp@nahb.org with any questions.
-
You must log in to register
- Non-member - $174
- Member - $124
- Council - $124
- More Information
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Contains 5 Component(s), Includes Credits Includes Multiple Live Events. The next is on 09/12/2024 at 1:00 PM (EDT)
Who are today’s homebuyers? What is affecting their buying decisions? Explore buyer profiles to learn to answer their questions before they even ask them! Learn tips and tricks for selling to a variety of buyers in a world of ever changing demographics. This 6-hour course takes place on 2 consecutive Tuesday from 1-4pm ET Please contact elearninghelp@nahb.org with any questions.
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
NAHB Credit: This class counts for 6 continuing education credits.
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at nahbsupport@nahb.org or 202.266.8313You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
-
You must log in to register
- Non-member - $349
- Member - $249
- Council - $249
- More Information
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You must log in to register
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