This package includes: Qualified Lead Generation - May 13 Selling Strategies, Techniques and Tips - May 29 How to Craft a Digital Marketing Strategy - June 5 Website Best Practices June 26 Please contact elearninghelp@nahb.org with any questions.

A strong marketing foundation is the basis of a successful marketing program, much like a well-built foundation ensures a home stands the test of time. Designed for home builders, this course focuses on building a strong marketing foundation -- your website, branding and content – and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations, social media, video, design, email marketing, photography and graphic design capture and engage today’s consumers. Additional advice on crafting an effective marketing budget is also covered. This 3-hour class will be held from 1-4 ET Contact elearninghelp@nahb.org with questions.

To help home owners make their home a safe and comfortable living environment for the long term, many responsive and innovative products are emerging and service providers are focusing their businesses on creating new homes and renovations that provide design flexibility, pleasing aesthetics, high function and usability for all people, without regard to age, income or ability level, and regardless of life’s changes and challenges. This course enables participants to identify common challenges and understand attractive design concepts that create a safe and comfortable environment for clients who want to age in place (AIP) as well as individuals who have a condition that requires home modifications or equipment. Contact Elearninghelp@nahb.org with questions.

This course builds on the CAPS I & II courses (which are recommended) by introducing design solution techniques, innovative products and best practices for product installation for CAPS professionals to use when creating livable spaces in which to age in place. Participants will engage in hands-on activities from real case studies to apply material learned in all CAPS courses.

In the competitive and ever-evolving world of real estate and construction, mastering the art of selling is essential for success. The Selling Strategies, Techniques and Tips course will help you gain the foundational knowledge and practical skills needed to excel at sales in the building and development industry. Throughout this course, you will learn effective sales strategies tailored specifically for builders and developers. We will explore key techniques that help you understand your buyers’ wants, build strong relationships and close transactions with confidence. Additionally, we will provide you with valuable tips and insights to enhance your sales approach and achieve your business goals. Whether you are new to sales or looking to refine your existing skills, this course will provide you with the tools and knowledge to thrive in the competitive market. Join us on this journey to becoming a proficient and successful sales professional in the building and development sector This 3-hour course is held from 1-4 ET. Contact elearninghelp@nahb.org with questions.

Short Description: Save by purchasing together! By purchasing the Job Costing and Business Accounting classes as a bundle members save an extra 10%.

It may not be the flashiest topic, but the financial health of your company is the backbone of its success! Learn the basics of accounting that will enable you to track and analyze costs and communicate about them effectively. A great starting point that allows you to explore terminology and best practices for a healthy financial scorecard. This half-day course is held from 1-4 ET. Questions? Email elearninghelp@nahb.org.

This course provides a comprehensive introduction to the project management principles and techniques needed to efficiently complete ambitious goals set out by your organization and clients. You will learn the fundamentals of managing projects successfully, ensuring they are completed on time, within budget and to the satisfaction of stakeholders. Through this course, you will explore the role of a project manager across all phases of a project: pre-construction, construction and post-construction. Topics include effective project planning, risk management, resource allocation and the management of trade contractors. By the end of the course, you will have a solid foundation in project management strategies, enabling you to oversee projects with confidence. This 6-hour class is split into two, 3-hour sessions held from 1-4pm ET Please contact elearninghelp@nahb.org with questions.

Job Costing is the process of tracking and analyzing the costs associated with each element in a specific project. It plays an important role in residential home building and remodeling because it provides builders with accurate information about the costs associated with each project. By understanding the key components and types of costs involved in Job Costing, builders can accurately track and analyze the costs associated with each project. This information can be used to make informed decisions about pricing, resource allocation and profitability. Note: It is strongly recommended to take NAHB’s Business Accounting course before Job Costing. This course deals primarily with direct costs. (Indirect costs and overhead costs are entailed in NAHB’s Accounting and Financial Management Course.) This half-day course is held from 1-4 ET Questions? Email elearninghelp@nahb.org.

Save by purchasing together! By purchasing the complete Land Development Bundle, members save an extra 10%. Contact elearninghelp@nahb.org with questions.