A strong marketing foundation is the basis of a successful marketing program, much like a well-built foundation ensures a home stands the test of time. Designed for home builders, this course focuses on building a strong marketing foundation -- your website, branding and content – and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations, social media, video, design, email marketing, photography and graphic design capture and engage today’s consumers. Additional advice on crafting an effective marketing budget is also covered. This 3-hour class will be held November 30th from 1-4 ET Contact elearninghelp@nahb.org with questions.

Finish 2023 strong by earning your CAPS designation! The Certified Aging-in-Place Specialist (CAPS) designation program teaches the technical, business management, and customer service skills essential to competing in the fastest growing segment of the residential remodeling industry: home modifications for the aging-in-place. The baby boom generation has many choices as this large population of potential clients for remodelers, builders, contractors and occupational therapists considers where to live — but overwhelmingly, seniors would prefer to stay in their own homes. The CAPS designation offers your potential clients what they need most: reassurance that you’ll help them make the choices that will help them stay in their homes safely and securely. In addition, the CAPS designation helps you make your clients’ homes more “visitable.” Even if the home owners don’t think they need additional task lighting, grab bars, and other home modifications for their own use, their family members and visitors might. CAPS helps you help your clients make the right choices, and it gives you more security in remodeling market niche that’s continuing to grow in popularity.